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Majority men spend no more than Rs 5000 on V-Day and expect the same from their women: CashKaro survey

By exchange4media News Service | Feb 14, 2017

Amazon, Flipkart, Ferns & Petals are top sites to buy Valentine’s Day gifts; clothing, accessories and dinner emerged top gift choices

E-commerce players hail Union Budget 2017

By exchange4media News Service | Feb 03, 2017

E-retailers and online services companies have generally expressed positive sentiment towards Budget 2017, particularly for its emphasis on developing the digital economy as well as for a number of startup friendly measures that it includes.

Shopclues makes a surprise entry in BARC's Top 10 Brands

By exchange4media News Service | Feb 03, 2017

While Amazon, Myntra and Snapdeal fail to make it to BARC’s Top 10 Brands, online retail firm Shopclues enters the list at fourth spot

Budget'17 should aim to boost online start-up culture, say e-commerce heads

By exchange4media News Service | Jan 31, 2017

With the Union Budget to be announced on February 1, we caught up with e-commerce and online services companies to get their expectations from the upcoming Budget

Sandeep Aggarwal of ShopClues & Droom bets big on international start-ups

By exchange4media News Service | Jan 25, 2017

Following his investments in Wydr, Shopsity, Poolmyride and AYN Network, he has now invested an undisclosed amount in Indonesian home decor marketplace, Dekoruma.com

Guest Column: Demonetisation brought value consciousness amongst shoppers: Swati Bhargava, CashKaro.com

By Swati Bhargava | Jan 03, 2017

Swati Bhargava - Co-founder, CashKaro.com, on the challenges and growth of e-commerce and how India is increasingly getting comfortable with online shopping

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

By Sarmistha Neogy | Dec 05, 2016

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Flipkart, Amazon, Snapdeal kick-start Round 3 of Diwali sales with aggressive marketing

By Sarmistha Neogy | Oct 26, 2016

Though the festive marketing spends are lesser in proportion to the previous year, but media planners expect that the momentum will continue till Christmas

Marketers seek answers to mobile attribution quandary

By exchange4media News Service | Oct 13, 2016

Even as mobile continues to outpace all other mediums when it comes to ad expenses, this rapid growth is also raising questions about some facets of advertising, especially when it comes to attribution

Amazon, Flipkart lead e-comm bandwagon; 40% participation from tier 2 cities this festive season: CashKaro study

By exchange4media News Service | Oct 03, 2016

Exclusive privileges and financial benefits being offered by portals like Flipkart, Amazon.in, Snapdeal and ShopClues backed by additional discounts through strategic partnerships with various banks like HDFC, SBI, ICICI Bank, Standard Chartered, American Express etc. have also played a pivotal role in increasing sales and order value this festive season

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