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From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

By Sarmistha Neogy | Dec 05, 2016

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Flipkart, Amazon, Snapdeal kick-start Round 3 of Diwali sales with aggressive marketing

By Sarmistha Neogy | Oct 26, 2016

Though the festive marketing spends are lesser in proportion to the previous year, but media planners expect that the momentum will continue till Christmas

Marketers seek answers to mobile attribution quandary

By exchange4media News Service | Oct 13, 2016

Even as mobile continues to outpace all other mediums when it comes to ad expenses, this rapid growth is also raising questions about some facets of advertising, especially when it comes to attribution

Amazon, Flipkart lead e-comm bandwagon; 40% participation from tier 2 cities this festive season: CashKaro study

By exchange4media News Service | Oct 03, 2016

Exclusive privileges and financial benefits being offered by portals like Flipkart, Amazon.in, Snapdeal and ShopClues backed by additional discounts through strategic partnerships with various banks like HDFC, SBI, ICICI Bank, Standard Chartered, American Express etc. have also played a pivotal role in increasing sales and order value this festive season

ShopClues rolls out new TVC to underline Diwali offers

By exchange4media News Service | Oct 01, 2016

ShopClues has rolled out its new TV ad campaign for the festive season. TVC brings to the fore the delightful offerings up for grabs this year on ShopClues with its tagline ‘Itne Kum Mein’ ’(At such a low price)

C1X Inc. appoints Rammohan Sundaram as MD & SVP for APMEA

By exchange4media News Service | Sep 19, 2016

C1X is a two and half year-old start-up and has recently closed its Series B investment of 8.5M USD and is getting aggressive to launch its full stack programmatic solution across all emerging markets of the world.

Amazon India, Exide Life, Ferrero Rocher, Ultra Tech ring in Raksha Bandhan celebrations

By Sarmistha Neogy | Aug 18, 2016

While Ferro Rocher &PaperBoat have innovated on their packaging, Amazon India, Exide Life have used a quirky tone to highlight the importance of this special bond

No big marketing blitz for e-commerce players this Independence Day

By Sarmistha Neogy | Aug 16, 2016

Even though the players had their individual discount war raging on the site, there was no big marketing blitzkrieg seen either on TV, print or on the outdoor medium

ShopClues continues launches seller-bidding platform –'ADZone'

By exchange4media News Service | Jul 21, 2016

AdZone is a dedicated sellers’ platform where merchants looking to advertise their products on ShopClues can enter a bidding process to initiate their campaign. The platform has been created in partnership with C1X, a leading online advertising technology firm

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