Search Result : Shashi Sinha News

Will CPT be the way forward for TV media buying?

By exchange4media News Service | Oct 17, 2016

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

IMPACT Person Of The Year 2016: Here is the shortlist

By exchange4media News Service | Oct 12, 2016

A shortlist of 11 that will be brought down to a list of six nominees for the IMPACT Person of the Year 2016 award by November. Who will wear the crown at the gala award ceremony on December 7?

TAC's Media Review to be presented by Moat's Jonah Goodhart and IPG Mediabrands' Shashi Sinha

By exchange4media News Service | Oct 04, 2016

Media Review 2016 is set to add significant value to advertisers and agencies, empowering them with knowhow that will help them achieve confidence in their media planning decisions by weeding out waste. It will also allow digital broadcasters to distinguish their high quality and high viewable inventory from the competition

IRS and ABC should align together: I Venkat, ABC

By Priyanka Mehra | Sep 26, 2016

On the sidelines of his appointment, as new ABC Chairman, we had a brief chat with I Venkat on the roll out of ABC’s digital measurement service around Diwali, IRS and ABC aligning together and more………

I Venkat to succeed Shashidhar Sinha as Chairman ABC

By exchange4media News Service | Sep 24, 2016

Prior to this, Venkat of Eenadu was elected Deputy Chairman of ABC

Ad Club re-elects Raj Nayak as Prez, Vikram Sakhuja as VP, Ajay Kakkar as Secy, Bhaskar Das as Jt Secy & Shashi Sinha as Treasurer

By exchange4media News Service | Sep 20, 2016

At the recently concluded annual general meeting, The Advertising Club unanimously elected Raj Nayak, CEO COLORS, as its President for the second consecutive term

Prasoon Joshi & Shashi Sinha honoured INK Legends; Madison & Mindshare lead winners tally

By exchange4media News Service | Sep 15, 2016

A total of 34 metals were given away as exchange4media celebrated that best work done in newspaper advertising over the course of last year

Print can be a gamechanger: Shashi Sinha, IPG Mediabrands

By exchange4media News Service | Sep 15, 2016

Honoured with the Legend of the Year award at INK Awards 2016, Shashi Sinha firmly believes in the power of print as a medium of social change. We caught up with him to get his thoughts on the significance of the medium as well as print advertising

Print is the genesis of all forms of (creative) writing: Prasoon Joshi

By Abhinn Shreshtha | Sep 15, 2016

Veteran ad man Prasoon Joshi was honoured with the Legend of the Year felicitation at exchange4media's INK Awards 2016. We caught up with him to get his thoughts on the significance of print advertising.

Will Reliance Jio launch boost India's OTT segment?

By Madhuwanti Saha | Sep 13, 2016

With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made headlines in the telecom network. Will this strategy bring a positive impact on India’s nascent OTT segment?