Co-branded marketing media spends for Hindi films Rs100 cr a year: ESP Properties Report

ESP Properties, the sports and entertainment programming specialist arm of GroupM, released the first edition of the entertainment marketing report, S...

BYJU’S & Shah Rukh Khan script a 'different kind of love story'

BYJU'S, India's largest education company and one of the world’s most popular K-12 apps unveiled its new ad-campaign today

We continue to engage with Indian market to understand cultural nuances: Juliana Nguyen, Airbnb

Over the past year, Airbnb, has witnessed 115% growth in listings in the country and such positive numbers clearly showcase the importance of India to...

ZEE acknowledges contribution of its peers on the occasion of its 25th anniversary celebrations

True to the spirit of its new corporate ideology, ‘Extraordinary Together’, ZEE Entertainment Enterprises Ltd., a global media and entertainment power...

With minimal marketing Ittefaq movie preserves intrigue with a fresh approach

The team decided to preserve the intrigue and mystery around the movie and skipped the usual hoopla around a movie's release

The stage is set for Nickelodeon Kids Choice Awards 2017

Bollywood superstars Alia Bhatt and Ranveer Singh to headline the kids’ awards at NSCI, Dome

Virat Kohli’s brand value to increase after overtaking Lionel Messi in Forbes Fab 40: Experts

With Indian cricket captain Virat Kohli’s brand value overtaking football star Lionel Messi, golfer Rory McIlory and Golden State Warriors' shooter St...

Dish TV announces ‘HD for All’ in a landmark move

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers

DishTV launches "HD for all" initiative

DishTV will now give access to popular HD channels to all its subscribers

We are looking forward to bulk up our distribution drive: Saurabh Gupta, Vanesa Care

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution

Satisfied to bring an idea as eclectic, diverse and intense as TED Talks on TV in Hindi: Uday Shankar, Star India

Uday Shankar, Chairman and CEO, Star India, talked about how it took some convincing to bring TED Talks to India and the massive effort this Shah Ruk...

To build a brand you must be ready to try new things: Shah Rukh Khan

Actor Shah Rukh Khan is one of the highest selling brands in India and worldwide. He shares his thoughts about keeping his brand relevant for 30 years...

Hyundai commences third phase of its 'Safe Move - Traffic Safety' campaign

The traffic safety campaign is being conducted in association with Ministry of Road Transport and Highways (MORTH) in 150 schools and 14 prominent mal...

Eros Now announces content deal with Dharma Productions

Acquires licensing rights to Badrinath Ki Dulhania and Ok Jaanu and hit catalogue titles starring Shah Rukh Khan

You can't be a good marketer without love for data: Meera Iyer, Head of Marketing, Bigbasket

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotte...

Top five ads going viral this season

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

‘The Kapil Sharma Show’ goes off air due to comedian’s ill health

Both the channel and the ace comedian Kapil Sharma have taken a joint decision to take the show off air for a month at least