Search Result : Selvel News
 

OOH sector hoping for festive cheer

By Abhinn Shreshtha | Aug 18, 2017

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

First demonetisation, then RERA: How the OOH sector is grappling with a double blow

By Abhinn Shreshtha | May 29, 2017

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

India's Noomi Mehta joins FEPE International board

By exchange4media News Service | Dec 02, 2016

Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board

IPL outdoor ad spends estimated to have dipped by 50%

By Abhinn Shreshtha | Apr 18, 2016

Heads of outdoor agencies and media owners that Exchnage4media spoke with says season 9 of the IPL has seen a muted response from brands.

IPL outdoor ad spends estimated to have dipped by 50%

By Abhinn Shreshtha | Apr 18, 2016

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Street Talk appoints new talent to revamp its marketing strategy

By exchange4media News Service | Dec 24, 2015

Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, considered amongst the best talents available in the OOH space, have joined Street Talk.

Street Talk appoints new talent to revamp its marketing strategy

By exchange4media News Service | Dec 24, 2015

Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, considered amongst the best talents available in the OOH space, have joined Street Talk.

Government looks at OOH as a cash cow, says Noomi Mehta

By Abhinna Shreshtha | Dec 01, 2015

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Rewind 2015: Government looks at OOH as a cash cow, says Noomi Mehta

By Abhinn Shreshtha | Dec 01, 2015

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends

By Abhinn Shreshtha | Oct 28, 2015

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, say experts

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