Search Result : Selvel News
 

IPL outdoor ad spends estimated to have dipped by 50%

By Abhinn Shreshtha | Apr 18, 2016

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

IPL outdoor ad spends estimated to have dipped by 50%

By Abhinn Shreshtha | Apr 18, 2016

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Street Talk appoints new talent to revamp its marketing strategy

By exchange4media News Service | Dec 24, 2015

Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, considered amongst the best talents available in the OOH space, have joined Street Talk.

Street Talk appoints new talent to revamp its marketing strategy

By exchange4media News Service | Dec 24, 2015

Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, considered amongst the best talents available in the OOH space, have joined Street Talk.

Government looks at OOH as a cash cow, says Noomi Mehta

By Abhinna Shreshtha | Dec 01, 2015

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Rewind 2015: Government looks at OOH as a cash cow, says Noomi Mehta

By Abhinn Shreshtha | Dec 01, 2015

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends

By Abhinn Shreshtha | Oct 28, 2015

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, say experts

1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'

By Abhinn Shreshtha | May 19, 2015

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

OOH audience measurement to be reality, but not so soon

By Abhinn Shreshtha | Apr 07, 2015

The Indian Outdoor Advertising Association (IOAA) has appointed US-based Olympic Media Consultancy to carry out a nation-wide research to see how an audience measurement system can be set in place. The entire study is likely to take at least a couple of years

Union Budget 2015: OOH sector unhappy with service tax hike

By Abhinn Shreshtha | Mar 04, 2015

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed disappointment with the increase in service tax to 14% as it would adversely affect spending on outdoor

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