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Changes atop MIB & DAVP may help resolve ad rate dispute with broadcasters

By Saif Ahmad Khan | Jul 20, 2017

While Smriti Irani has replaced Venkaiah Naidu as Minister for Information & Broadcasting, K Ganesan has made way for Esther Kar to become the Director General of Directorate of Advertising and Visual Publicity

DSPORT partners with NODWIN to broadcast Indian eSports league

By exchange4media News Service | Jul 20, 2017

ESL India Premiership will be aired for the first time on Indian TV

Hotstar tackles illegal downloading of Game of Thrones S7 via clever marketing campaign

By exchange4media News Service | Jul 20, 2017

The campaign takes Torrents head on with four TVCs, an outdoor campaign in key cities, and high impact digital activation

Kaun Banega Crorepati rolls out campaign featuring Amitabh Bachchan for Season 9

By exchange4media News Service | Jul 20, 2017

The campaign ‘Jawab Dene Ka Waqt Aa Gaya Hai’ underlines the show’s core thought 'knowledge is a great leveller' in life

Nucleus PR bags PR mandate for Unibic Foods India

By exchange4media News Service | Jul 20, 2017

Nucleus PR is a nine-year-old firm that handles clients across various verticals

When everybody in the industry was de-growing during demonetisation, we were growing: Neelima Burra, CMO, Cargill Foods India

By Ronald Menezes | Jul 20, 2017

After a stagnant growth over the last few years, Cargill Foods India has taken a leap of faith by bringing about various changes within the organisation and also to the brands that the banner holds. We had a conversation with Neelima Burra, CMO, Cargill Foods India...

Zirca launches ContentdB, Asia's first integrated native advertising management platform

By exchange4media News Service | Jul 20, 2017

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

Zirca will launch 3 content marketing related products in the next two years: Neena Dasgupta, CEO & Director, Zirca Digital Solutions

By Venkata Susmita Biswas | Jul 20, 2017

Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday

How Motorola dominated the IPL 2017 conversation off the field

By exchange4media News Service | Jul 19, 2017

A look at how the smartphone brand engaged with cricket fans on twitter by sponsoring the Rising Pune Supergiant team

#GoTS7 trends on Twitter in India, fans world over go gaga

By Ronald Menezes | Jul 18, 2017

Game of Thrones season seven takes social media by storm. We take a look at what’s been trending after the release of the first episode of one of the most anticipated shows in TV history

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