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Former Micromax CMO joins GROHE as Country GM

By exchange4media News Service | Aug 23, 2017

Sanitaryware leader poised to leverage Shubhajit Sen’s extensive expertise

Google promises new tools to boost subscription for online publishers

By Abhinn Shreshtha | Aug 23, 2017

Google is extending a peace offering to publishers even as many of the top publishers worldwide are expressing apprehension about the increasing dominance of Google and Facebook

Mohan Umrotkar joins Carnival Cinemas as CEO

By exchange4media News Service | Aug 23, 2017

Umrotkar takes over from P. V. Sunil who has been elevated as the Managing Director of the company

These five TV shows compete with Bollywood when it comes to scale

By Dolly Mahayan | Aug 23, 2017

With Sony Entertainmentmaking ‘Porus’ on a budget of Rs. 500 crore, we take a look at other mega-budget shows which can give Bollywood serious competition with their potential

DigitalF5 bags digital mandate of Mainland China & Oh! Calcutta

By exchange4media News Service | Aug 22, 2017

The responsibilities include search, content, social media planning and buying, and digital media buying

Four OTT shows that have literally stirred over-the-top excitement

By Misbaah Mansuri | Aug 22, 2017

Inside Edge, What the Folks, Aisha-my virtual girlfriend and Dev DD have created immense buzz on YouTube and social media

Guest Column: Digital Ad Fraud, the biggest threat for marketers today: Sachin Uppal, CMO, Play Games24x7

By Sachin Uppal | Aug 22, 2017

Bot-driven traffic, pixel stuffing and other such tricks are outright fraud and make less than 50% of all online ads seen by a real human

Guest Column: Five best practices for content marketing: Vishal Gupta, co-founder & MD, mycity4kids.com

By Vishal Gupta | Aug 22, 2017

Instead of selling a brand to consumers, companies should focus on building a relationship and see how every piece of content either educates, empowers or entertains the consumer on a day-to-day basis, says Gupta

Twitter launches first-ever In Stream video sponsorship for a T20 cricket league

By exchange4media News Service | Aug 22, 2017

Fans can catch the best sixes, fall of wickets, Play of the Day and #HeroFanOfTheMatch videos on Twitter through an In-Stream Video Sponsorship partnership with Hero during #CPL

What's common between Baba Ramdev, Trivago Guy and Steve Ballmer?

By Venkata Susmita Biswas | Aug 22, 2017

They have all been the ? ?face? ?of? ?their respective? ?brands, with Steve Ballmer and Baba Ramdev predecessing Abhinav Kumar, the Trivago Guy

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