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ADC 96th Annual Awards announces digital and design jury chairpersons

By exchange4media News Service | Dec 03, 2016

The Art Directors Club has announced that R/GA’s Chloe Gottlieb to chair digital, Modern Dog Design’s Robynne Raye to chair design jury for ADC 96th Annual Awards

Mediacom Communications, Nestle lead the pack at Indian Marketing Awards 2016

By exchange4media News Service | Dec 03, 2016

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today

Voylla & Viacom 18 Consumer Products launch ethnic fashion jewellery line

By exchange4media News Service | Dec 03, 2016

The co-branded line will be known by the name of Colors Voylla Navrang Jewelry

Guest Column: Conversational Commerce - will 2017 finally be the "Year of the Chatbot"? – Ishan Chatterjee, VML

By Ishan Chatterjee | Dec 02, 2016

As chatbots and Conversational Commerce continues to develop, I’m certain we’ll see newer and more innovative ways of brand – consumer communication and interaction emerge, writes Ishan Chatterjee, Client Solutions Director, VML SEA & India

Women consume 25% more data than men on 4G: Mogae Media

By exchange4media News Service | Dec 02, 2016

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesting observations; the early adopters are the trendsetters – they have high social standing, financial sophistication, a good education, and are more socially forward

C1X announces leadership appointments across APMEA for its mobile business

By exchange4media News Service | Dec 01, 2016

Post hiring Rammohan Sundaram as MD & SVP of APMEA, the company has now announced the appointment of Narayan Murthy Ivaturi as VP and Head of Mobile Business for APMEA and Abdul Wahab as Sr. Director – Delivery and Optimization, APMEA

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

By S Yesudas | Dec 01, 2016

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

Post demonetisation, e-wallet cos go on hiring spree to meet surge in demand & competition

By Sarmistha Neogy | Dec 01, 2016

MobiKwik, Paytm, FreeCharge to hire fresh talent from India’s best colleges in the coming placement season

Auto sector likely to see 30-40% decline in ad spends post demonetisation

By Ruhail Amin | Nov 30, 2016

Demonetisation has already led to a downward trend on media spends and sales in the auto sector. Footfalls at the dealerships across India have dipped by 75 percent while bookings have come down by about 50 per cent

De-monetisation pushes Pro Wrestling League 2 to January 2017

By Madhuwanti Saha | Nov 30, 2016

Due to demonetisation challenges, the second edition of Pro Wrestling League has moved to January 2, 2017. This edition will also see a hike in ad rates from Rs 35,000 to Rs 55,000

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