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Concept PR bags America's PR World Gold

By exchange4media News Service | May 25, 2017

The agency’s Mission Mumbai Local campaign wins PR Milestone Award

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

By Ashish Bahukhandi | May 25, 2017

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Neeta Thakare joins InsideSport as Business Head

By exchange4media News Service | May 25, 2017

Thakare will be responsible for driving the company's business strategies, marketing and sales. She will operate from the company's Mumbai office.

nexGTv now a featured app on Amazon Fire TV Stick

By exchange4media News Service | May 25, 2017

nexGTv to launch more big-screen apps in the near future

Porter Prize 2017: Business leaders share strategies that set them apart from the competition

By exchange4media News Service | May 25, 2017

The panel discussion was anchored by the strategy talk delivered by Prof. Michael Porter, regarded as the father of modern strategy

White Rivers Media gets Shrinivas Vasishta on board as Video Content Head

By exchange4media News Service | May 25, 2017

Shrinivas intends to bring in his expertise to seamlessly integrate video content into the overall content strategy of the company’s brands

Amazon Prime Video presents a blockbuster summer lineup for kids

By exchange4media News Service | May 24, 2017

From hilarious comedy to action-adventure to stories about friendship, Amazon Prime Video’s summer holidays lineup has it all covered

IPL Playoffs register new high on Twitter with 1.2 million tweets

By exchange4media News Service | May 24, 2017

The tweets during the final match doubled in volume compared to last year while #MSDhoni ruled the roost among players

Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz

By Madhuwanti Saha | May 24, 2017

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

The Hindu on Sunday launches #SundayIsForReading campaign

By exchange4media News Service | May 24, 2017

An 80-second video, curated and developed as part of this campaign, seamlessly blends reading into various scenarios that one can relate to on a regular Sunday

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