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EU slaps Google with record $2.7 billion fine

By exchange4media News Service | Jun 29, 2017

Search engine giant Google is accused of favouring some of its own services over those of its rivals; appeal in European Court of Justice expected

IAMAI devises four-step precautionary plan to tackle ransomware attacks

By exchange4media News Service | Jun 29, 2017

According to the association, there is a need to co-relate this as a pre-pandemic interval where the need is to develop capacity and plan response planning activities in terms of precautions and act fast to minimise the damages

KBC gets a whopping 19.8 million registrations

By exchange4media News Service | Jun 29, 2017

Over 51 lakh entries were received on the last day, the highest number in a single day

Outbrain expands mobile app offering to marketers globally

By exchange4media News Service | Jun 29, 2017

Partners with mobile attribution companies TUNE, Adjust, AppsFlyer and Kochava to launch unified Outbrain Dashboard and connect data for smart optimisation

Targeted ads will not suffer when Google stops reading mails: Experts

By Venkata Susmita Biswas | Jun 29, 2017

Google has sufficient data on users for targeted advertising, does not need to scan emails any longer

The curious case of how Vivo Pro Kabaddi became a marketing marvel

By exchange4media News Service | Jun 29, 2017

Shubhranshu Singh, Executive Vice President and Head-Marketing-Sports, Star India, shared what went into the designing the marketing strategy including #LePanga campaign while changing the perception of the sport

VIVO Pro Kabaddi Season 5 fixtures announced

By exchange4media News Service | Jun 29, 2017

Play-offs scheduled in Mumbai and Chennai; the latter will also host the finals

Vivo retains IPL sponsorship rights for the next five years

By exchange4media News Service | Jun 29, 2017

The new association will start from August, 2017 to July, 2022

Cannes Lions 2017: It was important for the Fearless Girl to be powerful, but not antagonistic, say creators

By Srabana Lahiri | Jun 27, 2017

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the campaign that has taken the world by storm, winning four Grand Prix awards at the Cannes Lions

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By Venkata Susmita Biswas | Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

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