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ALTBalaji rolls out its Windows Universal App to Windows 10 users

By exchange4media News Service | Apr 29, 2017

Windows 10 has 400 million monthly active users globally

Zenith's campaign for Maggi turns Google Search into a voting engine

By exchange4media News Service | Apr 29, 2017

Zenith has conceived this campaign for Maggi and brought it alive in a unique creative association with Google

Movie marketing 2.0: From generic to technology driven

By Ruhail Amin | Apr 28, 2017

Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain

Naagin retains lead in overall & urban market, Jamai Raja tops rural market @ BARC's Top 10 Shows Week 16

By exchange4media News Service | Apr 28, 2017

‘Kumkum Bhagya’ on Zee TV moves to second spot in the urban market and slips to ninth spot in the rural market

ESPNcricinfo partners with Maruti Suzuki Vitara Brezza for IPL

By exchange4media News Service | Apr 27, 2017

ESPN’s Melinda Farell and Arya Yuyutsu tour across all IPL destinations exploring the sights, sounds, and buzz in the latest season of the sport travel program, On the Road

I'm going to do what my father started—focus on the education sector and give back to society: T Venkat Vardhan, MD, DNA Networks

By Akshata R Murthy | Apr 27, 2017

Vardhan speaks to exchange4media about his tenure at DNA Networks, his expectations from the company post his retirement this year, and more

Traffic on our website up 64% on the back of IPL: Rajat Mehta, Yes Bank

By Venkata Susmita Biswas | Apr 27, 2017

All about how Yes Bank leverages IPL to gain consumer mindshare

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

DigitalF5 bags digital mandate for Livpure

By exchange4media News Service | Apr 26, 2017

The digital marketing company to focus on storytelling as a new approach to brand building in the category

Exclusive original content is the code to crack SVOD's sustainability

By Madhuwanti Saha | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

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