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FruitBowl bags Marimbula digital mandate

By exchange4media News Service | Jan 14, 2017

Will partner with gourmet syrup brand to deliver its short and long term objectives

Guest Column: 2016 was a critical year for the OTT industry: Archana Anand, Z5 Business

By Archana Anand | Jan 14, 2017

With a huge young demographic driving this trend of online consumption via smartphones and affordable mobile data, and a strongly evolving digital payments ecosystem, the OTT space in India is one the world will be watching very closely in 2017 says Archana Anand

Guest Column: Indian Mobile VAS to grow at 18.5% CAGR in 2015-2020: Dushyant Jani, Mobclixs Technologies

By Dushyant Jani | Jan 14, 2017

VAS, which was just a source of entertainment, has now become a necessity in today’s dynamic environment, says Jani, founder and CEO, Mobclixs Technologies

It's a tiger vs dragon affair in Havells Wires' new campaign

By exchange4media News Service | Jan 14, 2017

Mullen Lintas Delhi has built the ad film around Puliyattam, a south Indian art form, as the brand hopes to further strengthen its connect with consumers

Guest Column: Forecasts for advertising in 2017: Vivek Rao, Law & Kenneth, Saatchi & Saatchi

By Vivek Rao | Jan 13, 2017

Rao shares certain trends and patterns which we will get to see in the advertising domain this year

Guest Column: 2016 brought the heterogeneous shopping habits of Indian consumers to the fore: Sumit Bedi, Indiamart Intermesh

By Sumit Bedi | Jan 13, 2017

Sumit Bedi lists top 5 trends of e-commerce in 2016 that will impact us this year too

Our current market share has been the highest ever at 47.3%: Sanjeev Handa, Maruti Suzuki

By Ruhail Amin | Jan 13, 2017

Sanjeev Handa, VP Marketing , Maruti Suzuki speaks about the big digital push that the company has adopted and how the brand has managed to tackle the rough patch that demonetisation brought with it.

Virtual Reality and Augmented Reality offer extensive marketing benefits for brands: Warc Toolkit 2017

By exchange4media News Service | Jan 13, 2017

VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.

FreeCharge ties up with Jaipur Literature Festival for first cashless edition of event

By exchange4media News Service | Jan 12, 2017

Partnerships with retail chains, raising money from Jasper Infotech and now association with Zee Jaipur Literature Festival, 2017 has started off with a bang for digital wallet FreeCharge

Guest Column: 2017 to see programmatic media buying foray into traditional channels: Karan Gupta, AndBeyond.Media

By Karan Gupta | Jan 12, 2017

Karan Gupta, Co-founder, AndBeyond.Media gives his predictions on key trends that will shape the programmatic landscape and the digital industry

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