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Guest Column: The native has arrived, but we are far from home: Rameet Arora

By Rameet Arora | May 02, 2017

The ad man turned marketer and a successful digital immigrant, currently with HT Media, opines that native content is marketing, not disguised editorial

I don't have the liberty to change my targets: Sandep Amar, CEO, Express Digital

By Saif Ahmad Khan | Dec 27, 2016

Amar claims that Express has registered 100% growth both in terms of revenues and traffic.

ScoopWhoop acquires Touchfone Technology; announces video streaming and ad targeting service, Strmeasy

By exchange4media News Service | Dec 20, 2016

With Strmeasy, ScoopWhoop will focus on boosting the advertising offerings, with the help of targeted video ads which have the highest Cost Per Mille (CPM) rates in display advertising

Express Group to further expand InUth team

By Saif Ahmad Khan | Nov 21, 2016

InUth was launched on October 10 with a young team of 15-20 multimedia journalists

Meghana Bhat joins ScoopWhoop as Chief Strategy Officer

By exchange4media News Service | Nov 18, 2016

Meghana Bhat was previously with Webchutney as National Creative Director and Chief Operating Officer

Express Group set to woo youngsters with new video-driven website

By Saif Ahmad Khan | Oct 10, 2016

InUth will be led by Kunal Majumder, who will be supported by a young team of multimedia journalists

Google News gets speedier with AMP feature

By Vernika Awal | Apr 25, 2016

The rise of instant-loading articles will be beneficial for millions of readers, as it would save page load times significantly. While most leading publications are joining the services, the likes of Facebook and Google are looking to earn more revenue and gain higher readership

Making sense of Netflix's India game plan

By Madhuwanti Saha | Jan 25, 2016

Netflix has surpassed 75 million users and expects six million more by first quarter. But most importantly, it raises important questions whether the Indian consumer, who is accustomed to free content, is ready for Netflix’s subscription-based model

Mother dairy launches #TweetToFarmer campaign to celebrate Dr. Verghese Kurien’s birth anniversary

By exchange4media News Service | Nov 28, 2015

The campaign spanning across five days, started by launching a Twitter trend called - #TweetToFarmer on November 26, 2015.

This Independence Day, Robin Hood Army, Uber and ScoopWhoop launch #Mission100k to feed the less fortunate

By exchange4media News Service | Aug 12, 2015

The campaign aims to mobilise students across India and Pakistan to rally together and serve food to 100,000 less fortunate people on both sides of the border

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