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Twitter celebrates First View anniversary in India

By exchange4media News Service | Mar 11, 2017

First View gives brands exclusive ownership of Twitter’s most valuable real estate for 24 hours. Its exclusive placement enables brands to achieve “Love at First View,” getting attention at the top of the timeline when people are at their most receptive

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Leo Burnett Orchard’s new TVC for SBI Life teaches self love

By exchange4media News Service | Feb 04, 2017

The commercial plays down the notion of the insurance buyer as the ‘selfless’ provider

Indigo iStrat wins digital mandate for Indepay Networks

By exchange4media News Service | Jan 20, 2017

As part of the mandate, the agency will handle Indepay’s Brand Communication, Social Media and Digital Media planning for India and other global markets

SBI aggressively promotes the ease of cashless transactions through new ads

By exchange4media News Service | Jan 12, 2017

Reportedly, SBI in November had announced that they have set aside Rs 50 crore for ad campaigns to promote SBI Buddy over the next two months

ASCI upholds Fever 104 FM, Clarins, Berger Paints, Trivago among others for misleading ads

By exchange4media News Service | Dec 20, 2016

For September 2016, ASCI upheld complaints against 151 out of 199 advertisements

#IamwithModi, #Modi account for 19% of conversations within top 10 trends on Twitter, Instagram: Maxus Kaleidoscope

By exchange4media News Service | Dec 05, 2016

Maxus Kaleidoscope mapped the mood state of India basis the location based Twitter and Instagram conversations in India between Nov 8-24, 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

By Sarmistha Neogy | Dec 05, 2016

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Digital news portals take a critical stand on demonetization, term the move 'elitist'

By Madhuwanti Saha | Nov 24, 2016

A look at how digital media portals like The Quint, The Wire, Scroll and Opindia among others have reported Narendra Modi’s latest demonetization move. From the looks of it, demonetization hasn’t found favour among majority of news sites

Ecosys OOH celebrates Navratri with SBI Life's OOH campaign in Gujrat

By exchange4media News Service | Nov 10, 2016

The agency strategically laid a “siege” of the festivity areas with a fortified media options encompassing 110 units comprising of mobile carts, bill boards, bus shelters and transit media

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