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Indigo iStrat wins digital mandate for Indepay Networks

By exchange4media News Service | Jan 20, 2017

As part of the mandate, the agency will handle Indepay’s Brand Communication, Social Media and Digital Media planning for India and other global markets

SBI aggressively promotes the ease of cashless transactions through new ads

By exchange4media News Service | Jan 12, 2017

Reportedly, SBI in November had announced that they have set aside Rs 50 crore for ad campaigns to promote SBI Buddy over the next two months

ASCI upholds Fever 104 FM, Clarins, Berger Paints, Trivago among others for misleading ads

By exchange4media News Service | Dec 20, 2016

For September 2016, ASCI upheld complaints against 151 out of 199 advertisements

#IamwithModi, #Modi account for 19% of conversations within top 10 trends on Twitter, Instagram: Maxus Kaleidoscope

By exchange4media News Service | Dec 05, 2016

Maxus Kaleidoscope mapped the mood state of India basis the location based Twitter and Instagram conversations in India between Nov 8-24, 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

By Sarmistha Neogy | Dec 05, 2016

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Digital news portals take a critical stand on demonetization, term the move 'elitist'

By Madhuwanti Saha | Nov 24, 2016

A look at how digital media portals like The Quint, The Wire, Scroll and Opindia among others have reported Narendra Modi’s latest demonetization move. From the looks of it, demonetization hasn’t found favour among majority of news sites

Ecosys OOH celebrates Navratri with SBI Life's OOH campaign in Gujrat

By exchange4media News Service | Nov 10, 2016

The agency strategically laid a “siege” of the festivity areas with a fortified media options encompassing 110 units comprising of mobile carts, bill boards, bus shelters and transit media

Coca Cola, Dhara, Century Ply, SBI Life bank on Durga Puja to engage with consumers

By exchange4media News Service | Oct 07, 2016

Other than launching TVCs centred on the theme, most of these brands are using the digital platform and are quite active on the on-ground medium as well

SBI Mutual Fund & Sooperfly join hands for a new video series on investonomix

By exchange4media News Service | Oct 04, 2016

The series will help defence and medical professionals understand their investments better

Amazon, Flipkart lead e-comm bandwagon; 40% participation from tier 2 cities this festive season: CashKaro study

By exchange4media News Service | Oct 03, 2016

Exclusive privileges and financial benefits being offered by portals like Flipkart, Amazon.in, Snapdeal and ShopClues backed by additional discounts through strategic partnerships with various banks like HDFC, SBI, ICICI Bank, Standard Chartered, American Express etc. have also played a pivotal role in increasing sales and order value this festive season

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