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Patanjali is among India's Most Influential Brands: Ipsos study

By exchange4media News Service | Jul 14, 2017

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

Publicis Communications launches Arc Worldwide in India

By exchange4media News Service | Jul 11, 2017

Arc Worldwide, Publicis Groupe’s brand activation and experiential shopper agency, will work closely with all Publicis Communications India agencies – The Leo Group, Publicis Worldwide (including Marcel), Publicis Beehive, L&K Saatchi & Saatchi, and MSLGroup

Hyperspace wins retail and visual merchandising mandate for SBI Life Insurance

By exchange4media News Service | Jun 16, 2017

The mandate was won in a multi-agency pitch that called for designing and implementation in various retail formats pan-India

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By exchange4media News Service | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

White Rivers Media gets Shrinivas Vasishta on board as Video Content Head

By exchange4media News Service | May 26, 2017

Shrinivas intends to bring in his expertise to seamlessly integrate video content into the overall content strategy of the company’s brands

Hotstar enters BARC's Top 10 Brands at 7th spot @Week 14

By exchange4media News Service | Apr 17, 2017

Hotstar entered the list at the seventh spot while Airtel Cellular Phone Service led BARC’s Top 10 Brands Across Genres for Week 14 (April 1–7)

Twitter celebrates First View anniversary in India

By exchange4media News Service | Mar 11, 2017

First View gives brands exclusive ownership of Twitter’s most valuable real estate for 24 hours. Its exclusive placement enables brands to achieve “Love at First View,” getting attention at the top of the timeline when people are at their most receptive

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Leo Burnett Orchard’s new TVC for SBI Life teaches self love

By exchange4media News Service | Feb 04, 2017

The commercial plays down the notion of the insurance buyer as the ‘selfless’ provider

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