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Digital news portals take a critical stand on demonetization, term the move 'elitist'

By Madhuwanti Saha | Nov 24, 2016

A look at how digital media portals like The Quint, The Wire, Scroll and Opindia among others have reported Narendra Modi’s latest demonetization move. From the looks of it, demonetization hasn’t found favour among majority of news sites

Ecosys OOH celebrates Navratri with SBI Life's OOH campaign in Gujrat

By exchange4media News Service | Nov 10, 2016

The agency strategically laid a “siege” of the festivity areas with a fortified media options encompassing 110 units comprising of mobile carts, bill boards, bus shelters and transit media

Coca Cola, Dhara, Century Ply, SBI Life bank on Durga Puja to engage with consumers

By exchange4media News Service | Oct 07, 2016

Other than launching TVCs centred on the theme, most of these brands are using the digital platform and are quite active on the on-ground medium as well

SBI Mutual Fund & Sooperfly join hands for a new video series on investonomix

By exchange4media News Service | Oct 04, 2016

The series will help defence and medical professionals understand their investments better

Amazon, Flipkart lead e-comm bandwagon; 40% participation from tier 2 cities this festive season: CashKaro study

By exchange4media News Service | Oct 03, 2016

Exclusive privileges and financial benefits being offered by portals like Flipkart, Amazon.in, Snapdeal and ShopClues backed by additional discounts through strategic partnerships with various banks like HDFC, SBI, ICICI Bank, Standard Chartered, American Express etc. have also played a pivotal role in increasing sales and order value this festive season

GREY group India appoints Aritra Chaudhuri as Senior Creative Director, Bangalore

By exchange4media News Service | Sep 20, 2016

Chaudhuri joins with 10 years of extensive experience in various sectors including Strategic Planning, Advertising, Integrated Campaign Design, Trans media Storytelling, Digital Marketing, Social Media, Art Direction and Graphic Design

IndiaMART appoints Amarinder Dhaliwal as Chief Product Officer

By exchange4media News Service | Sep 07, 2016

Dhaliwal’s experience spans across media businesses, finance and investment banking in companies like Times Internet, World Wide Media, Powergen PLC and SBI Capital

Scarecrow makes new appointments for its Art Team in Mumbai

By exchange4media News Service | Aug 19, 2016

Scarecrow has brought on-board four highly talented Art Specialists in its Mumbai branch to take forward its vision, quirkiness and design prowess

Pro Kabaddi League-4 registered 15% growth in ad volumes: TAM Media Research

By Priyanka Mehra & Madhuwanti Saha | Aug 17, 2016

Compared to PKL Season 3, 15% growth in ad volumes was witnessed in PKL Season 4. It had dropped by 6% in Season 3 compared to Season 2

Innovation, creativity in advertising honoured at DAC's ICE Awards 2016

By exchange4media News Service | Aug 13, 2016

The Delhi Advertising Club’s Indian Creative Excellence Awards (ICE) - 2016 held on Wednesday evening was a celebration of innovation and creativity in the advertising space

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