Search Result : Sbi Life Insurance News

Leo Burnett Orchard’s new TVC for SBI Life teaches self love

By exchange4media News Service | Feb 04, 2017

The commercial plays down the notion of the insurance buyer as the ‘selfless’ provider

Ecosys OOH celebrates Navratri with SBI Life's OOH campaign in Gujrat

By exchange4media News Service | Nov 10, 2016

The agency strategically laid a “siege” of the festivity areas with a fortified media options encompassing 110 units comprising of mobile carts, bill boards, bus shelters and transit media

Reliance Infrastructure ropes in Braj Kishore from SBI Life to Head Corporate Communications for the group

By exchange4media News Service | Mar 30, 2016

At Reliance Infrastructure, Kishore will spearhead communications for all Group Companies of RInfra: Entire value chain of power businesses (generation, transmission and distribution), Roads, Airports, EPC, Cement, Mumbai Metro and Defence. He was heading Brand and Corporate Communications at SBI Life Insurance

Asian Paints, Contract Advertising & Madison Media lead at Prime Time Awards

By exchange4media News Service | Jan 22, 2016

The second edition of the exchange4media Prime Time Awards concluded with Asian Paints taking home the Advertiser of the Year award, Contract Advertising winning the Advertising Agency of the Year award and Madison Media taking home the Media Agency of the Year award

S-Group Insights: LIC India increases print ad volume by 60% in 2015

By exchange4media News Service | Jan 21, 2016

Life Insurance Corporation (LIC) is the sole public sector company which dominates in terms of Advertisements on all the platforms i.e. Print, Radio & Television, and is also a major contributor to Product Group Life-Insurance.

S-Group Insights: LIC India increases print ad volume by 60% in 2015

By exchange4media News Service | Jan 21, 2016

An insight shared by S-Group states that LIC is a sole public sector company increasing its print ad volume by 60% & is a major contributor to Group Life-Insurance.

Sagar Mahabaleshwarkar to join Cheil India as Chief Creative Officer, Cheil South-West Asia

By Priyanka Mehra | Nov 04, 2015

“My aim is to do New Age Integrated work that will take the creative reputation to the next level,” he said confirming the news to exchange4media. He relocated to Singapore in December last year, post a management restructure at Bates CHI & Partners India, where he was Chief Creative Officer

The Dos and Don'ts of Selfie Promotions: Are brands being selfie-smart?

By Sarmistha Neogy | Sep 07, 2015

From Teachers’ Day to Valentine’s Day, brands are engaging with users by asking them to take selfies as part of their digital marketing activity, very often without keeping a connect to the brand’s product offering

SBI Life’s Papa Hain Na video goes viral

By exchange4media News Service | Jul 15, 2015

The music video featuring vocals by Neeti Mohan was created to celebrate Father’s Day and has garnered over 14 lakh views since its launch

Indian brands pay tribute to the spirit of Fatherhood on Father's Day

By Sarmistha Neogy | Jun 22, 2015

From online contests, to launching emotional videos, every brand made an attempt to dish out something unique