Search Result : Sasken News

id8labs acquires eDesign Tree India; launches id8labs Inc

By exchange4media Mumbai Bureau | Oct 26, 2007

id8labs, an interactive and digital marketing services company, has acquired the business franchise of eDesign Tree Inc in India and is looking forward to partnering with eDesign to launch id8labs in the US. Amit Shrivastava, Co-founder of eDesign Tree, will now be the CEO of id8labs Inc.

O&M’s K John Jacob joins Thinkpot Productions as Chief Creative Officer

By exchange4media Chennai Bureau | Jan 09, 2007

Thinkpot Productions, a premier television commercial production house, has appointed K John Jacob as its Chief Creative Officer. Jacob moves from O&M, Bangalore, where he was Creative Director. At Thinkpot, Jacob will be responsible for enhancing the visual aspects of film making and coordinating its varied facets.

R Sridhar’s ‘One Land, One Billion Minds’: Demystifying the Indian consumer

By exchange4media Mumbai Bureau | Apr 03, 2006

Common sense wrapped in convincing text – that’s how Ramanujam Sridhar’s book ‘One Man – One Billion Minds – Insights on branding in India’ can be aptly described. The book’s claim to bring out peculiarities of the Indian market and the Indian consumer is justified as it is enriched with many case studies and examples that show what works in India.

Employees are happiest at IT and ITES companies

By exchange4media News Service | Nov 26, 2004

‘Great Places to Work’ study ranks FedEx Corporation as the topmost organisation with Godrej and Intel close in the running. The survey recognises the top 25 companies that follow best practices and look after the welfare of employees, following a random study on 17,000 employees from across India. Interestingly, 13 out of the top 25 companies are IT and ITES companies.