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The Economist Group extends its partnership with Zirca in India

By exchange4media News Service | Apr 27, 2016

Zirca will be setting up a dedicated 12 person team to represent Economist media products and services in India

PepsiCo, Nestle, ITC, Viacom, Oracle and others pledge Rs 15.21 lakh crore in investments during Make In India Week

By Sarmistha Neogy | Feb 24, 2016

The 'Make in India Week', which was held in Mumbai recently, saw business houses and corporates across the spectrum pledge a staggering Rs 15.21 lakh crore towards this initiative. Big corporate houses like PepsiCo, Nestle, ITC, Danone, Viacom, Oracle and others made most of the platform and announced new deals and associations

The government believes in self-regulation: JS Mathur

By exchange4media News Service | Feb 12, 2016

exchange4media group and Madison Media released the 2016 edition of the Pitch Madison Advertising Outlook Report (PMAR) in Mumbai. The Chief Guest on the occasion was J.S. Mathur, Special Secretary, Ministry of State for Information & Broadcasting (I&B).

Viewability in display advertising gains prominence among advertisers

By Abhinn Shreshtha | Dec 19, 2014

For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly Indian advertisers seem to prefer CPL or CPC

Guest Column: Broadcasters need to function like FMCG companies to drive consumption of channels

By Atul Pande | Oct 20, 2014

The recent imbroglio between a large MSO and largest network should prompt a restructuring of the business, says Atul Pande, Executive Director - SPORTZLIVE

Guest Column
Retrofit: The IPL mess - Whose responsibility is it anyways?

By Sandeep Bamzai | Apr 28, 2010

Now that the can of worms has been thrown open for the world to see and examine, the BCCI chooses to distance itself from the IPL. But the hoi polloi are not willing to buy this argument. Even if they were to accept that Lalit Modi was a flamboyant crook, they reckon that the BCCI is equally guilty, says Sandeep Bamzai.

Rajnikanth-starrer ‘Kuselan’ delivers for southern media once again

By Esha Madhavan | Jul 30, 2008

Media industry in the South is set to once again strike gold with a Rajnikanth-starrer. This time it is ‘Kuselan’, slated for release this weekend. The friendship-based storyline of the film is expected to go down well with Friendship Day round the corner, and this has provided a lot of scope for creating maximum hype.

Sanguine Media forays into in-film advertising with Rajnikanth-starrer ‘Kuselan’

By exchange4media Chennai Bureau | Jun 12, 2008

Superstar Rajnikanth-starrer ‘Kuselan’ will become an in-film advertising platform for Sanguine Media Ltd. ‘Kuselan’ is a bilingual film (Tamil/Telugu) produced by Kavithaalaya and Seven Arts. With more than 400 films being produced in South India annually, Sanguine is optimistic about scaling new heights with this new venture.

FICCI Frames 2008: Is India the next destination for sports marketing?

By Robin Thomas | Mar 24, 2008

Sports marketing hasn’t been very big in India, till Indian Premier League (IPL) happened, and suddenly corporates are putting in mega bucks on players and teams, all in the name of the game. But what about other games like hockey, football or tennis?

SC asks TDSAT to decide on validity of TRAI order lowering price for Neo Sports

By exchange4media News Service | Mar 05, 2007

The Supreme Court has asked TDSAT to decide on the validity of the TRAI order lowering price for Neo Sports channel from Rs 58.50 to Rs 37.25 without taking into account the findings of the Delhi High Court. The matter is schedule for hearing before the Tribunal on March 13.

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