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Rajiv Bansal appointed Chief Digital Officer and CEO of HT Digital Streams

By exchange4media News Service | Jun 22, 2017

Bansal succeeds Shantanu Bhanja, whose new role shall be announced soon

What makes Delhi-NCR the new advertising capital of India?

By Ruhail Amin & Venkata Susmita Biswas | Jun 12, 2017

Major manufacturing hubs have moved to Gurugram and the NCR and won’t be kept wanting for ad and marketing agencies in Mumbai anymore, paving the way for two ad capitals in the country. Here is the full story.

Creativeland Asia appoints Manas Lahiri to lead Delhi-NCR region

By exchange4media News Service | Jun 07, 2017

Lahiri to drive the Creativeland culture, new business and overall operations of the Delhi branch

Samsung India keeps up the emotional thread, talks taking pride in a daughter in new ad

By Venkata Susmita Biswas | Jun 01, 2017

The campaign conceptualised by Cheil India has received approximately 13 million views on YouTube in two days

Focus on the rapidly expanding Mobile Marketing Automation: Almitra Karnik, Head of Marketing & Global Growth, CleverTap

By Ronald Menezes | May 26, 2017

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%, Hindustan Lever lead BARC's Top 10 brands and advertisers list respectively @Week 19

By exchange4media News Service | May 19, 2017 climbed to the top of BARC'S Top 10 Brands Across Genres for Week 19 of 2017's viewership and ad insertions with 21,668 insertions

My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil

By Priyanka Mehra | May 18, 2017

Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As

Spuul to stream SRK’s Raees and Dear Zindagi

By exchange4media News Service | May 17, 2017

In line with its commitment on fresh content, the films will stream on Spuul within months of their theatrical release

Publicis Worldwide appoints Ravpreet Ganesh as Executive Director

By exchange4media News Service | May 12, 2017

Ravpreet will report in to Srija Chatterjee, Managing Director, Publicis Worldwide

YuppTV launches 'Mini Theatre' to premiere new movie releases for Indian expats globally

By exchange4media News Service | May 11, 2017

The movies will be made available only on Samsung, Apple, Roku, LG, and Sony TV devices/interfaces