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#RakshaBandhan trends on Twitter worldwide; brands run contests and connect with consumers

By exchange4media News Service | Aug 08, 2017

As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

Chinese brands are becoming more global in nature: Vikas Agarwal, GM, OnePlus India

By Dolly Mahayan | Aug 08, 2017

Vikas Agarwal, General Manager of OnePlus India, discusses about their unique marketing strategies and how Chinese brands are competing with global smartphone players

The Advertising Club announces nomination list for Marquees 2017

By exchange4media News Service | Aug 08, 2017

The nomination list includes thought leaders who have been category game changers and innovators

The Jio Phone effect: Will other brands sustain through the storm?

By Ronald Menezes | Aug 07, 2017

As Jio 4G phones hit the market, will other brands be able to sustain through the storm?

POKKT bolsters its global leadership team

By exchange4media News Service | Aug 03, 2017

Siddharth Kelkar, Shrikant Rajemahadik, Wayne Li and David Zenna, along with Abdul Wahab roped in to drive greater growth and scale

Orient Electric appoints Lodestar UM as Media AoR

By exchange4media News Service | Aug 01, 2017

The account will be handled out of Lodestar UM’s Delhi office

JCDecaux bags exclusive rights for luxury mall The Collection, UB City

By exchange4media News Service | Jul 28, 2017

With a footfall of 1.5lacs monthly, the Bengaluru-based mall has become the top destination for all things luxury

Helping publishers grow revenue remains a huge focus for us: Sundar Pichai, CEO, Google

By Ronald Menezes | Jul 27, 2017

While announcing Alphabet’s 2017 Q2 results on an earnings call, Google’s CEO highlighted the factors influencing its growth. He also spoke about focusing on publisher growth, helping small brands do business and more

Samsung is Presenting Sponsor for broadcast of Premier League

By exchange4media News Service | Jul 27, 2017

The broadcast of the much-anticipated football league will be live on Star Sports Select and Star Sports Select HD

Star Sports speculated to earn Rs 3 crore ad revenue from ICC Women’s World Cup

By Madhuwanti Saha | Jul 26, 2017

ICC Women’s World Cup has turned out to be a success both on the network and its OTT platform Hotstar with the Indian team’s stupendous performance in the tournament