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India's app usage growing at 43% YoY:Yahoo Flurry Analytics Report

By exchange4media News Service | Mar 24, 2017

Phablet is most preferred mobile device with 61% market share in India; music, media and entertainment applications saw the biggest usage increase at 188%; time-spent in Messaging and Social apps grew by 52%

Maneeza Ahuja appointed Branch Head, Percept/H Delhi

By exchange4media News Service | Mar 24, 2017

Ahuja takes on the additional responsibility of leading the North India portfolio of Percept One as Sr VP and Head, Percept One - North

Brands increasingly focus on after-sales service ads, reassure customers

By Venkata Susmita Biswas | Mar 20, 2017

There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to the claims made in the ads

Nandini Dias of Lodestar UM India on Festival of Media Asia 2017 Jury

By exchange4media News Service | Mar 18, 2017

Dias has been a long-serving Jury member at Emvies, Effies, Media Abby, Cannes Lion, Spikes Asia, Festival of Media, Press Club of India, and several others

LinEngage expands presence in Delhi; appoints Gagan Pal Singh Nagi as VP & Business Head

By exchange4media News Service | Mar 16, 2017

Nagi joins the agency from RK Swamy (Hansa Group), where he was General Manager and Business Head - North for Hansa Events, the experiential business unit

Top CMOs honoured at Pitch CMO Summit 2017

By exchange4media News Service | Mar 11, 2017

exchange4media celebrated the 10th edition of the Pitch CMO Summit yesterday in Mumbai yesterday. This year, the summit once again saw felicitation of some of the best work done in marketing from the brand side with CMOs getting felicitated for their hard work in different categories.

Samsung India's upcoming Galaxy A Series phones are meant for millennials: Asim Warsi, Sr VP, Samsung India

By exchange4media News Service | Mar 07, 2017

Samsung India has launched the 5.7-inch Galaxy A7 and the 5.2-inch Galaxy A5, which will be available for sale from March 15 in India

Samsung India customer service campaign crosses 100 million views on YouTube

By exchange4media News Service | Feb 22, 2017

‘We’ll Take Care of You, Wherever You Are’ campaign reaches milestone within seven weeks of its launch

Is remonetisation a serious challenge for mobile wallets as tough competition too gets underway?

By Ruhail Amin | Feb 20, 2017

As the cash flow gets restored with remonetisation, digital wallet companies are hopeful that the trend of online payments will continue to witness growth despite the cash availability and fresh competition from global player, Samsung

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

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