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How advertisers are enticing kids this Diwali

By Madhuwanti Saha | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

KKR Backed Emerald Media Invests US$50MN in YUPPTV

By Priyanka Mehra | Oct 11, 2016

Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector today announced that it has acquired a significant minority stake in YuppTV for US$50mn

Intex Technologies forays into e-commerce space with WishnBuy

By exchange4media News Service | Oct 07, 2016

The new marketplace has tied up with more than 100 brands; launched with nine-day festive offering of 70 per cent discounts

Apple, Google continue to hold top two spots in Interbrand's 2016 Best Global Brands Report

By exchange4media News Service | Oct 06, 2016

Top 100 brands have a combined total value of USD1,796,384m, an increase of 4.8 per cent from 2015

Mobile Ad Spend Report unveiled at Maddies 2016; reveals 78% growth in mobile adex as 4G & smartphones grow

By Abhinn Shreshtha | Oct 03, 2016

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies

Havas Media Group India appoints Nitin Karkara as Digital Head

By exchange4media News Service | Sep 29, 2016

He will promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients

The Social Street braces for aggressive growth, beefs up leadership team

By exchange4media News Service | Sep 21, 2016

The agency has roped in Shonali Sharmaa as Managing Partner for the Experiential business vertical and Shilov Mani as Senior Vice President, Planning

Havas brings on board Vivek Dhyani as Group Creative Director, India

By exchange4media News Service | Sep 20, 2016

Dhyani has joined Havas formerly Havas Worldwide in Gurgaon as Group Creative Director from August Communications, where he was, till recently, one of the founder-directors

OnePlus has always been about breaking norms; we may not take the conventional advertising path: Vikas Agarwal, OnePlus India

By exchange4media News Service | Sep 16, 2016

OnePlus launched a new campaign for OnePlus 3 with Amazon. In a chat, Vikas Agarwal, GM, OnePlus India reveals more on the campaign

Ching's Secret, Pepsi, Bajaj V top YouTube's August 2016 Ad Leaderboard

By exchange4media News Service | Sep 07, 2016

In August 2016 three of the top ten ads were from India - including the number one spot