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Dentsu Impact ropes in Swati Ratnakar as VP - Planning

By exchange4media News Service | Jan 06, 2017

Ratnakar will lead content and strategy on the digital mandate for Maruti Suzuki.

Samsung India Service campaign goes viral, crosses more than 17 million views on YouTube

By exchange4media News Service | Jan 06, 2017

The campaign conceptualised by Cheil India was unveiled across 50 television channels supported by print, across cities and digital

Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

By Sachin Karweer | Dec 28, 2016

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

Rewind 2016: Increased ad spends & bang-on marketing strategies help Chinese handset makers gain market share

By Sarmistha Neogy | Dec 27, 2016

From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufacturers ruled the roost this year

Samsung brings Christmas cheer with #WishUponMyGalaxy campaign

By exchange4media News Service | Dec 24, 2016

The campaign is all about sharing one’s wish and bringing it alive for the users

Cheil Worldwide appoints Nishi Suri as COO South West Asia

By Priyanka Mehra | Dec 21, 2016

The appointment will be effective from January 2017, this is the first time the agency has a women leader at its helm in India

#IamwithModi, #Modi account for 19% of conversations within top 10 trends on Twitter, Instagram: Maxus Kaleidoscope

By exchange4media News Service | Dec 05, 2016

Maxus Kaleidoscope mapped the mood state of India basis the location based Twitter and Instagram conversations in India between Nov 8-24, 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time

ADC 96th Annual Awards announces digital and design jury chairpersons

By exchange4media News Service | Dec 03, 2016

The Art Directors Club has announced that R/GA’s Chloe Gottlieb to chair digital, Modern Dog Design’s Robynne Raye to chair design jury for ADC 96th Annual Awards

Sidharth Shukla joins OgilvyOne Worldwide Delhi at VP & Head of Office

By exchange4media News Service | Nov 28, 2016

Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7

Kenstar appoints Rajiv Kenue as COO

By exchange4media News Service | Nov 26, 2016

With over 26 years of experience Kenue has worked in various consumer sector organizations such as HCL Infosystems Ltd, Moser Baer, Samsung India Elect, LG Electronics, Videocon & Indian Express

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