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D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Dentsu Webchutney appoints Ajay Ahluwalia as Executive Creative Director

By exchange4media News Service | Apr 21, 2017

Ahluwalia will lead the charge out of the agency’s Gurgaon office

Guest Column: Social media can either be the tool that builds a company or the dagger that kills it: Dr Kushal Sanghvi, Director, Vitamin T

By Dr Kushal Sanghvi | Apr 13, 2017

Sanghvi, former business head of Reliance Entertainment and Digital, on the pros and cons of the anytime availability of social media

Delhi-NCR redefines the advertising industry

By Ruhail Amin & Venkata Susmita Biswas | Apr 12, 2017

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR as one of the reasons for this shift

BBDO India appoints Debjoyti Dutta as EVP & Chief Integration Officer for Mumbai office

By exchange4media News Service | Mar 30, 2017

Dutta will be responsible for both multinational accounts and business growth

Cheil India bags 3 awards at ADFEST 2017

By exchange4media News Service | Mar 29, 2017

Cheil won a record 14 awards, including three Golds, 8 Silvers and three Bronzes; Cheil India won a Gold for the ‘Spread the Joy’ campaign for Samsung in the Media category and a Silver and Bronze each for the Samsung Service campaign in the Film Craft and Film category, respectively

India's app usage growing at 43% YoY:Yahoo Flurry Analytics Report

By exchange4media News Service | Mar 24, 2017

Phablet is most preferred mobile device with 61% market share in India; music, media and entertainment applications saw the biggest usage increase at 188%; time-spent in Messaging and Social apps grew by 52%

Maneeza Ahuja appointed Branch Head, Percept/H Delhi

By exchange4media News Service | Mar 24, 2017

Ahuja takes on the additional responsibility of leading the North India portfolio of Percept One as Sr VP and Head, Percept One - North

Brands increasingly focus on after-sales service ads, reassure customers

By Venkata Susmita Biswas | Mar 20, 2017

There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to the claims made in the ads

Nandini Dias of Lodestar UM India on Festival of Media Asia 2017 Jury

By exchange4media News Service | Mar 18, 2017

Dias has been a long-serving Jury member at Emvies, Effies, Media Abby, Cannes Lion, Spikes Asia, Festival of Media, Press Club of India, and several others

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