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Focus on the rapidly expanding Mobile Marketing Automation: Almitra Karnik, Head of Marketing & Global Growth, CleverTap

By Ronald Menezes | May 26, 2017

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%

Amazon.in, Hindustan Lever lead BARC's Top 10 brands and advertisers list respectively @Week 19

By exchange4media News Service | May 19, 2017

Amazon.in climbed to the top of BARC'S Top 10 Brands Across Genres for Week 19 of 2017's viewership and ad insertions with 21,668 insertions

My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil

By Priyanka Mehra | May 18, 2017

Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As

Spuul to stream SRK’s Raees and Dear Zindagi

By exchange4media News Service | May 17, 2017

In line with its commitment on fresh content, the films will stream on Spuul within months of their theatrical release

Publicis Worldwide appoints Ravpreet Ganesh as Executive Director

By exchange4media News Service | May 12, 2017

Ravpreet will report in to Srija Chatterjee, Managing Director, Publicis Worldwide

YuppTV launches 'Mini Theatre' to premiere new movie releases for Indian expats globally

By exchange4media News Service | May 11, 2017

The movies will be made available only on Samsung, Apple, Roku, LG, and Sony TV devices/interfaces

Lalitha Jewellery and Hindustan Lever lead BARC's Top 10 Brands and Advertiser @Week 17

By exchange4media News Service | May 06, 2017

Lalitha Jewellery climbed to the top of BARC’S Top 10 Brands Across Genres for Week 17(22–28) of 2017’s viewership and ad insertions

Ads from telecom, e-commerce, and banking sectors witnessing steady increase in complaints: Shweta Purandare, Secretary General, ASCI

By Venkata Susmita Biswas | May 05, 2017

Industry watchdog received 72 complaints against ads in the telecom industry in 2016-2017

Zenith strengthens organisational structure with three senior-level hires

By exchange4media News Service | May 04, 2017

Atul Sharma, Swati Jha and Love Guglani have joined Zenith to upscale operations

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

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