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The Womb wins strategy and creative mandate for ASUS India

By exchange4media News Service | Sep 21, 2017

The agency is tasked with the communications mandate for both smartphones and laptops business in India

Dentsu Impact elevates Anupama Ramaswamy as NCD

By exchange4media News Service | Sep 20, 2017

Dentsu Impact recently re-structured its creative department

When brands connect with consumers from the heart, they reciprocate: Samsung India CMO

By Venkata Susmita Biswas | Sep 20, 2017

Samsung is shunning ads focussed on features to tell stories about the people it serves in India

Healthy Onam ad spends spell hope for Navratri and Diwali

By Akshata R Murthy | Sep 18, 2017

The Kerala advertising industry saw an increase of 10% in the overall festive ad spend this year

dentsu X India ropes in Roopam Garg as Chief Client Officer

By exchange4media News Service | Sep 12, 2017

Garg brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London

HUL, Samsung, O&M, Publicis among major winners of IndIAA Awards 2017

By exchange4media News Service | Sep 09, 2017

The third chapter of the awards was held in Mumbai on Friday

Gromax and Scarecrow Communications set to change lives of Indian farmers

By exchange4media News Service | Sep 01, 2017

The new range of tractors promise to change ‘life ka track’ of Indian farmers

Vivo and OPPO in troubled waters. Hype or reality?

By Naziya Alvi Rahman and Ronald Menzes | Aug 29, 2017

Amidst reports of Chinese expats heading back home, experts say it’s more of a hype than reality. We at e4m take a closer look at the issue

Chinese smartphone makers grow strong despite Indian govt. sending them notices over data theft concerns

By Ronald Menezes | Aug 21, 2017

According to the latest IDC report Xiaomi and Vivo have shown growth even after the application of GST. 28 million smartphones were shipped to India in Q2 2017 thus recording a decent 3.7 percent Quarter-on-Quarter

#RakshaBandhan trends on Twitter worldwide; brands run contests and connect with consumers

By exchange4media News Service | Aug 08, 2017

As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

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