IRS 2017: Print players elated with Hindi readership recording 45% growth

The survey covered a full year sample size of 3.2 lakh households, a sample size increase by an unprecedented 34 per cent over the previous edition of...

IRS 2017 to release in the 3rd week of January 2018

The Readership Studies Council of India (RSCI), formed jointly by the Media Research Users Council (MRUC), and the Audit Bureau of Circulations (ABC),...

Guest Column: What is ailing print in India? Jwalant Swaroop, Happyho.in

The medium has the biggest problem of ageing leadership and therefore has completely lost balance. The new breed of marketers and media planners conne...

Baba Ramdev, Patanjali great examples of disruptive differentiation: Industry experts on IPOY 2017

Baba Ramdev was recently named the Impact Person of The Year (IPOY) 2017 for causing unprecedented disruption in the FMCG industry in India with the l...

We always innovate ourselves with every new car: Sumit Sawhney, Renault India

Sumit Sawhney, MD& CEO, Renault India, believes marketing today should be more of a conversation rather than communication

Debut e4m Conclave South gets brands to rethink 'Purpose'

Members of the audience took to Twitter to share their thoughts on the event and speaker-statements that were relevant to them

Zomato takes down controversial ad after public outcry

The recent outdoor ad campaign by online food ordering and delivery app, Zomato, has become the subject of heated debate for its rather bold tone

D-Day for exchange4media Conclave South today!

The umbrella theme for the South Conclave this year is ‘Making Brands Purposeful’

IMA 2017: Who will be the big winners this year?

The IMA awards celebrate and recognise marketing successes. The award ceremony will be held on December 7, 2017 at The Leela Gurugram.

ZEE acknowledges contribution of its peers on the occasion of its 25th anniversary celebrations

True to the spirit of its new corporate ideology, ‘Extraordinary Together’, ZEE Entertainment Enterprises Ltd., a global media and entertainment power...

Media mavens excited about CVL Srinivas being the e4m 'Influencer of the Year 2017'

Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai

Ramesh Narayan elected President of IAA India Chapter

Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 28th September 20...

Media ACE’17: Sam Balsara suggests better symbiotic relations between industry and media planners

With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and...