Search Result : Sachin Bansal News

Flipkart takes on Amazon Prime with 'Flipkart Assured'

By Sarmistha Neogy | Aug 24, 2016

Extensive marketing is being done, which includes full-page advertisements of the programme and two TVCs conceptualised by Lowe Lintas

Flipkart's Sachin Bansal admits his stepping down was 'performance' linked

By exchange4media News Service | Aug 23, 2016

Speaking at a company townhall, Sachin Bansal sought to allay employee fears about the company’s performance over the past year and a half as well as reassure employees disgruntled with the recently announced layoffs

Flipkart’s Myntra buys rival etailer Jabong

By exchange4media News Service | Jul 26, 2016

In 2014 Myntra was acquired by Flipkart and then the app-only strategy was launched, however, after it didn’t seem to work for them, the company took a U-turn and relaunched the website.

Govt.'s new e-commerce rules welcomed by smaller e-retailers

By Abhinn Shreshtha/Vernika Awal | Mar 31, 2016

The government has passed a resolution allowing 100 per cent FDI in marketplace e-commerce model while also making rules governing and defining this model more stringent

Company blogs: The next big step for e-commerce companies?

By Vernika Awal | Mar 14, 2016

E-commerce websites are coming up with new techniques to connect with their customers through digital media websites and blogs in order to maintain a loyal customer base

Aamir Khan controversy catches up with Snapdeal, Godrej

By Abhinn Shreshtha | Nov 26, 2015

Not content with expressing their ire on the actor, people have now turned to Snapdeal and other brands which Aamir Khan endorses (or has endorsed). Overnight, Snapdeal got nearly 70,000 1 star (the lowest rating available) on the Google Play store

News In Shorts cuts the clutter for the new generation news reader

By Abhinn Shreshtha | Jul 16, 2015

News In Shorts aims to get today’s generation back into the habit of reading news; the premise is simple—squeeze the latest news stories of the day into 60 words; no spice, no extra colouring, just the plain, basic facts

Will Flipkart's app-only gamble pay off?

By Abhinna Shreshtha | May 15, 2015

Is the app-only approach being favoured by a few e-retailers a risk being taken too soon? Or is it a masterstroke that will give them a first mover advantage as India gets ready for another telecom revolution with the coming of 4G?

Tyroo plans to drive 100 million transactions with launch of product ads

By Abhinn Shreshtha | Mar 05, 2015

Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners and native product ad platform in the next two years after this launch

Punit Goenka wins IMPACT Person of the Year 2014

By Collin Furtado | Dec 06, 2014

Goenka, MD & CEO, ZEEL, showed appreciation for the award that recognizes and applauds the human side of industry endeavors