Search Result : Rural News

Is remonetisation a serious challenge for mobile wallets as tough competition too gets underway?

By Ruhail Amin | Feb 20, 2017

As the cash flow gets restored with remonetisation, digital wallet companies are hopeful that the trend of online payments will continue to witness growth despite the cash availability and fresh competition from global player, Samsung

Pitch Madison Advertising Report 2017: Innovate relentlessly, improve accessibility, immerse in rural: Sunil Kataria, Godrej Consumer Products

By exchange4media News Service | Feb 20, 2017

Kataria shared his winning formula for refreshing the FMCG category at the recent edition of Pitch Madison Advertising Report 2017

Second season of 'Naagin' tops across all the markets in the Top 10 Shows@BARC ratings

By exchange4media News Service | Feb 20, 2017

According to the BARC India’s Week 6 (February 4-10), the second season of ‘Naagin’ on Colors reinstated its first spot overall and continued to top the urban market in the Top 10 Shows. The same property on Rishtey topped the rural market

Colors continues to lead urban market; Rishtey reclaims top spot in rural market: BARC Week 6 Ratings

By exchange4media News Service | Feb 17, 2017

According to BARC data for week 6 (February 4-10), Colors continued to lead the urban market while Rishtey was at first spot in the rural market

Carried yesterday Pitch Madison Media Advertising Report predicts Indian advertising industry to grow at 13.5% in 2017

By exchange4media News Service | Feb 16, 2017

The report states that in 2016, the Indian advertising industry grew by almost Rs 5500 crore, adding another 12.5% to Adex to reach Rs 49,480 crore

India's advertising expenditure to grow by 10 per cent in 2017, forecasts GroupM report

By exchange4media News Service | Feb 15, 2017

"Digital is leading the Adex growth with a 30 per cent growth, while TV continues to be the largest medium in the mix," says CVL Srinivas, CEO, GroupM South Asia

Colors, Star Utsav lead in urban and rural markets respectively: BARC Week 5 Ratings

By exchange4media News Service | Feb 10, 2017

Colors left behind Star Plus to head the urban market with 445 million impressions. After a long time Rishtey’s lead position in rural market was overtaken by Star Utsav with 302 million impressions

India vs England T20 match tops overall and rural market; 'Naagin' takes over urban market: BARC @ Week 5

By exchange4media News Service | Feb 10, 2017

DD National’s telecast of the third T20 match between India and England topped collectively and in rural market for week 5 (January 28- February 3). While Colors’ ‘Naagin’ continued to dominate the urban market

Guest Column: Regional media content to play a crucial role in digitization of India: Rishi Darda, Lokmat Media

By Rishi Darda | Feb 09, 2017

It is impossible to build a “Digital India” without changing the language of the internet. And Digitization of Regional Media is an imperative towards achieving this dream, writes Rishi Darda, Joint Managing Director and Editorial, Lokmat Media.

Union Budget'17 to spur higher OOH spends, say outdoor agencies

By exchange4media News Service | Feb 07, 2017

Tax benefits for the middle class and small and medium companies will result in higher spending power, which could see more interest in OOH advertising, say industry experts.