Search Result : Rural News

Colors retains top spot in urban markets; Sony Pal leads rural markets in week 47

By exchange4media News Service | Dec 02, 2016

According to BARC data for week 47(19-25 November, 2016), Colors continued to lead the chart in urban markets while Sony Pal pushes off Zee Anmol to take the top position in the rural market

Women consume 25% more data than men on 4G: Mogae Media

By exchange4media News Service | Dec 02, 2016

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesting observations; the early adopters are the trendsetters – they have high social standing, financial sophistication, a good education, and are more socially forward

Ad sales for kids cluster will cross Rs 500 crore this year: Nina Elavia Jaipuria, Viacom 18

By Madhuwanti Saha | Nov 30, 2016

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

TRAI has always tried to facilitate a healthy and constructive environment: R S Sharma

By Ruhail Amin | Nov 29, 2016

In an exclusive interview with exchange4media, R S Sharma, Chairman TRAI speaks about how TRAI has been making regulatory interventions over the years to correct the aberrations in the broadcasting and telecom sectors and more

Veedol launches new campaign to reinforce its position in tractor lube market

By exchange4media News Service | Nov 26, 2016

The campaign that has been conceptualized by Lowe Lintas Kolkata and comprises a video film and other traditional assets like outdoor and print

Colors retains top spot in urban markets; Zee Anmol leads rural markets in week 46

By exchange4media News Service | Nov 25, 2016

Colors continued to lead the chart in urban markets with improved impressions. Star Plus and Sony Entertainment Television held on to their respective second and third spots. As far as the rural markets are concerned, Zee Anmol acquired the top spot pushing Sony Pal to the second spot. Star Utsav stayed at no.3. And, Big Magic stepped up a spot to no.8 whereas, Life OK slipped two spots to no.10

Digital news portals take a critical stand on demonetization, term the move 'elitist'

By Madhuwanti Saha | Nov 24, 2016

A look at how digital media portals like The Quint, The Wire, Scroll and Opindia among others have reported Narendra Modi’s latest demonetization move. From the looks of it, demonetization hasn’t found favour among majority of news sites

Print industry adopts wait and watch approach on the impact of demonetisation

By Saif Ahmad Khan | Nov 24, 2016

With the purchasing power of consumers taking a beating post-demonetisation, there are legitimate concerns regarding ad spend by companies and sale of print publications per se

19 doctors felicitated with India News Health Awards

By exchange4media News Service | Nov 21, 2016

First edition of India News Health Awards recently honoured doctors and individuals from the healthcare industry for their exemplary work

HUL's Suvidha centre in Ghatkopar slum addresses hygiene needs of low-income households

By exchange4media News Service | Nov 21, 2016

The centre has been launched on a pilot basis with the aim to provide a holistic approach to address the inter-connected issues of poor hygiene, lack of safe drinking water and poor sanitation in urban areas