Search Result : Rural News

Mathrubhumi kicks off Onam celebrations with Super 10 Panchayat Utsav

By exchange4media News Service | Aug 12, 2017

The 20-day long Onam road show is reaching out to selected 160 panchayats across 14 districts of Kerala

BARC Week 31: Colors leads urban market with three shows making to Top 5 programs in the same market

By exchange4media News Service | Aug 11, 2017

‘Fear Factor Khatron Ke Khiladi,’ ‘Shakti-Astitva Ke Ehsaas Ki’ and ‘Mahakali Ant Hi Aarambh Hai’ helped Colors dethroned Star Plus to lead the urban market

PKL records 13.2 crore viewers in inaugural week, rural region a major consumer

By exchange4media News Service | Aug 11, 2017

PKL sees phenomenal growth in various states with an increase in viewership by 52 per cent in Karnataka followed by Andhra Pradesh and Maharashtra by 40 per cent 34 per cent respectively

Turner International India brings a local IP for POGO after a long hiatus

By Madhuwanti Saha | Aug 11, 2017

Apart from POGO’s new local show and Cartoon Network’s latest season of ‘Oggy and the Cockroaches,’ Juhi Ravindranath and Krishna Desai of Turner International India talk about the entry of non-traditional advertisers on their kids space

Ashwini Pable joins bluemarlin as Mettle Consultant Director - India & SEA

By exchange4media News Service | Aug 10, 2017

Pable will be responsible for strengthening bluemarlin’s position in the Indian market by securing strategic brand and innovation projects around Mettle thinking, integrated creativity and channel activation

GECs should create content that is more widespread: Neeraj Vyas, Business Head, Sony MAX

By Ruhail Amin | Aug 10, 2017

According to the Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix, TV content in India is largely guided by the fact that 92–93% of the country comprises single TV households

Toilet: Ek Prem Katha stars rally hard with brands to counter open defecation

By exchange4media News Service | Aug 08, 2017

Brands associated with sanitary hygiene and cleanliness, ranging from CPCV pipes, toilet cleaning liquids and seat sanitisers, team up with the movie crew to promote healthy sanitary habits

BARC Week 30: What propelled Zee Anmol to no.1 spot in Hindi GEC?

By exchange4media News Service | Aug 04, 2017

According to the data provided by the channel, Zee Anmol is the top FTA channel in HSM garnering 691 GTVMs (Gross Television Viewership in Millions), 152 GTVMs in the HSM Urban and 538 GTVMs in HSM Rural

BARC Week 30: Zee Anmol leads Hindi GEC after more than a year

By exchange4media News Service | Aug 04, 2017

According to BARC data for week 30 (July 22–28), Zee Anmol led collectively and in rural market in Hindi GEC category. Meanwhile, Star Plus continued to dominate the urban market

Experiential marketing seeing spends even after GST and demonetisation: Prateek Kumar, CEO & MD, NeoNiche

By Ronald Menezes | Aug 04, 2017

Kumar believes that consumers are no longer experiencing the virtue of a brand but are instead experiencing what their five senses feel, which is why experiential marketing is so crucial today