Search Result : Rural News

Tata Sky’s new campaign has actors Big B and Nayanthara hunting for one rupee change

By exchange4media News Service | Jul 22, 2017

The campaign aims to encourage consumers to make the right switch from analog cable to Tata Sky

BARC Week 28: Star Plus overtakes Zee TV to reclaim top spot in Hindi GEC

By exchange4media News Service | Jul 21, 2017

Star Plus made a comeback to lead Hindi GEC collectively for BARC Week 28 (July 8–14). The same channel and Zee Anmol led urban and rural market, respectively

Shripad Kulkarni, MD, Vizeum, writes a tribute to his guru Roda Mehta

By Shripad Kulkarni | Jul 18, 2017

On the occasion of Mehta’s well-deserved AAAI Lifetime Achievement award, Kulkarni looks back at her immense contribution to the media industry

Reliance Jio grows at 4.25 per cent monthly: TRAI report

By exchange4media News Service | Jul 17, 2017

TRAI releases telecom subscription data for the month of May, highlighting the performance of Reliance Jio, BSNL, Bharti and others

Roda Mehta honoured with AAAI Lifetime Achievement award

By exchange4media News Service | Jul 17, 2017

Roda Mehta played a legendary and pioneering role in establishing scientific media planning and buying in India

Will Kochi be the next creative agency hotspot of India?

By Akshata R Murthy | Jul 14, 2017

Kerala’s creative agencies are dishing out one celebrated campaign after another. We explore into what makes these campaigns a standout…

Zee TV takes over Star Plus to lead Hindi GEC @BARC Week 27

By exchange4media News Service | Jul 14, 2017

Zee TV dethroned Star Plus to top Hindi GEC collectively for BARC’s Week 27 (July 1–7). Meanwhile, Star Plus and Rishtey led urban and rural market, respectively

Publicis Communications launches Arc Worldwide in India

By exchange4media News Service | Jul 11, 2017

Arc Worldwide, Publicis Groupe’s brand activation and experiential shopper agency, will work closely with all Publicis Communications India agencies – The Leo Group, Publicis Worldwide (including Marcel), Publicis Beehive, L&K Saatchi & Saatchi, and MSLGroup

Corporate Social Responsibility is an invaluable brand enhancer: Rajashree Birla

By Ruhail Amin | Jul 10, 2017

At the recent unveiling of Pitch Top 50 Brands, renowned philanthropist Rajashree Birla spoke about the need for compassionate capitalism

Dissatisfied with DAVP ad rates, major broadcasters out of empanelment list

By Saif Ahmad Khan | Jul 10, 2017

Effective from July 10, the new policy subjects news channels and GECs to five and six time bands, respectively