Search Result : Rural News

90% of the marketers will run an influencer marketing campaign in the next 12 months: Blogmint's Influencer Marketing Outlook 2017 survey

By exchange4media News Service | Jan 18, 2017

Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling

Harish Prabhu is new EPS COO

By exchange4media News Service | Jan 17, 2017

Prabhu is an extremely valuable addition to team EPS in this phase of transformation, says founder Mani Mamallan

Guest Column: Indian Mobile VAS to grow at 18.5% CAGR in 2015-2020: Dushyant Jani, Mobclixs Technologies

By Dushyant Jani | Jan 14, 2017

VAS, which was just a source of entertainment, has now become a necessity in today’s dynamic environment, says Jani, founder and CEO, Mobclixs Technologies

Star Plus leads in urban market, Rishtey leads rural market@ BARC Ratings Week 1

By exchange4media News Service | Jan 13, 2017

Star Plus reinstates its first position in BARC’s first week of 2017 (December 31-Janurary 6) in the urban market. Rishtey continued to rule the rural market

Samsung India Service campaign goes viral, crosses more than 17 million views on YouTube

By exchange4media News Service | Jan 06, 2017

The campaign conceptualised by Cheil India was unveiled across 50 television channels supported by print, across cities and digital

Viacom18 opens with a bang in 2017; Colors leads urban, Rishtey leads rural market @BARC ratings

By exchange4media News Service | Jan 06, 2017

Colors tops BARC chart in urban market garnering 463 million impressions while Rishtey continued its lead in rural with 338 impressions for week 52 (December 24-30)

Ambuja Cement spearheads innovative 'Go Cashless' campaign

By exchange4media News Service | Dec 31, 2016

Leads the way in encouraging ‘cashless transactions’ in cement industry through a series of initiatives reaching out to thousands of retailers, contractors and customers

Star Plus maintains top spot in urban market, Rishtey leads in rural: BARC

By exchange4media News Service | Dec 30, 2016

Both Star Plus and Rishtey continued to maintain its leadership position in the urban and rural market respectively

Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media

By Atul Shrivastava | Dec 29, 2016

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year

Guest Column: Digital video to rule the roost in India in 2017: Gaurav Gandhi, Viacom18

By Gaurav Gandhi | Dec 28, 2016

Gaurav Gandhi, COO, Viacom18 Digital Ventures, looks back at the highlights of 2016 in the digital video spectrum and what to expect in 2017