Search Result : Rural News

BARC Week 37: KBC remains most watched show for two weeks in a row; helps SET move up to second position in Urban Market

By exchange4media News Service | Sep 22, 2017

Star Plus retained the top spot in the urban market while Zee Anmol continued to rule the rural market

Events and activation industry to cross 10k crore mark by 2021: EY Report

By exchange4media News Service | Sep 22, 2017

The key drivers for this robust growth are digital activation, sports leagues, rural expansion and government initiatives followed by IPs, personal events, product launches, expansion of mini-metros and BTL spends

16 dignitaries felicitated with Amar Ujala Excellence Award 2017

By exchange4media News Service | Sep 19, 2017

Film director Subhash Ghai, social worker Chandi Prasad Bhatt, danseuse Shovana Narayan and doctor Rajeev Agarwal were conferred with ‘Lifetime Excellence’ award.

Pro-Kabaddi 5 witnessed 59% spike in viewership: SilverPush Report

By exchange4media News Service | Sep 19, 2017

SilverPush has released the ‘TV Advertising Mapping Report’ for the Pro Kabaddi League 2017 which highlights key insights based on the data captured and analysed during PKL on Indian TV channels

Guest Column: How technology is changing the landscape for VoD players: Rajiv Vaidya, CEO, Spuul

By Rajiv Vaidya | Sep 16, 2017

The growth of smartphones and the advancement of mobile data are both directly proportional to the rise of VoD in the future

BARC Week 36: Star Bharat takes second spot in Hindi GEC overall, also in the top 5 in both urban and rural market

By exchange4media News Service | Sep 15, 2017

Star Bharat’s hold over urban (fifth) and rural (second) Hindi GEC category helped it climb to second spot in the overall Hindi GEC

Is India the new sizzling market in Asia for increased ad expenditure?

By Ronald Menezes | Sep 13, 2017

According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends in India as it is the fourth largest contributor to global ad spends

BARC Week 35: Zee Anmol leads Hindi GEC category sixth time in a row

By exchange4media News Service | Sep 08, 2017

According to BARC data for week 35 (August 26– September 1), Zee Anmol continued to lead collectively in the Hindi GEC category while Sony Entertainment Television moved to third spot in the urban market

BARC Week 34: Zee Anmol leads GEC category collectively for fifth time in a row

By exchange4media News Service | Sep 01, 2017

In addition to leading the rural market, Zee Anmol's two shows 'Jamai Raja' and 'Kaala Teeka' also led the top 5 programs list in the rural market

If we reward awards, culture of the organisation will go for a toss: Anil S Nair

By Venkata Susmita Biswas | Aug 31, 2017

The CEO and MD of Law & Kenneth Saatchi & Saatchi talks shop on his appointment to the Saatchi & Saatchi Global Leadership Team, winning awards at Cannes and more