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You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group

By Abhinn Shreshtha | Mar 08, 2017

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world

Brands get trendy being on social; use online influencers to grab eyeballs

By Sarmistha Neogy | Jun 03, 2016

The role of social media influencers is on the rise these days as brands increasingly count on them to generate conversation and grab eyeballs

WPP’s Cohn & Wolfe to acquire majority stake in Six Degrees PR and Alphabet Consulting

By exchange4media News Service | Sep 30, 2015

The new agency, Cohn & Wolfe Six Degrees, is poised to deliver integrated marketing solutions to regional companies, as well as multinational clients looking to expand in India

Percept/H bags creative mandate for foodpanda

By exchange4media News Service | Jul 01, 2015

The multi-agency pitch is pegged at approximately Rs 1 crore. The account will be handled nationally with supervision of client operations from the Percept/H Delhi Office

TOI’s “master” blunder: RIP Sachin Tendulkar

By Ankur Singh | Nov 29, 2014

Tendulkar had offered his prayers, “Shocked to hear about Phil. Sad day for cricket. Deepest condolences to family, friends and well wishers. RIP #PhilipHughes.” TOI went ahead and printed RIP Sachin Tendulkar

Guest Column: 'Modi'fying for all the right reasons

By U. Mahesh Prabhu | May 19, 2014

Despite a barrage of opposition and criticism, Narendra Modi is a man focused on the march of progress, says U Mahesh Prabhu, CGRI’s Hon Director and consultant for Businessworld

Time for lobbying to shrug off negative image

By Preeti Hoon | Mar 21, 2011

Why do NGOs escape the ‘lobbying’ tag despite having taken almost similar approach to influence government decisions? Industry experts seek some answers…