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D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

VIVO IPL 2017 registers 40 per cent spike in viewership in first three matches

By Madhuwanti Saha | Apr 18, 2017

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Mindshare India, Maxus and Madison lead Media ABBYs

By exchange4media News Service | Apr 07, 2017

The Social Street won 3 Silver metals and also a Gold

Montblanc ropes in cricketer AB de Villiers as brand ambassador

By exchange4media News Service | Mar 31, 2017

The South African cricket star to be the face of Montblanc across categories like watches, writing instruments, men’s accessories, and leather goods

ASCI upheld ads of Aaj Tak, Times Network, Wipro's Chandrika soap, Dettol Handwash in December 2016

By exchange4media News Service | Mar 30, 2017

ASCI upheld complaints against 95 out of 125 ads which also included Philips Shavers, Borges Olive Oil, HP Ink and Hersheys spread to name a few

Google promises improvements in brand safety controls after YouTube fiasco

By exchange4media News Service | Mar 22, 2017

Google said it will work to provide simpler, more robust ways to stop ads from showing against controversial content as a number of clients stopped advertising on YouTube following reports that their ads were showing up against questionable content

Effective July 1, 2017, Vineet Gupta will be Group CEO of DDB Mudra; Aditya Kanthy will be Group MD as Madhukar Kamath to step down by December 2017

By exchange4media News Service | Mar 21, 2017

Gupta, currently the Chief Digital Officer, will be appointed as Group CEO (Designate) and Kanthy, currently the Chief Strategy Officer, will be appointed as Group Managing Director (Designate) effective April 1, 2017

Bajaj Electricals renews trademark pact with Morphy Richards

By Akshata R Murthy | Feb 25, 2017

Morphy Richards to add more products, some of which would be launched first in India

Pann Lim to judge Design Lotus and Print Craft Lotus at ADFEST 2017

By exchange4media News Service | Feb 04, 2017

It’s an honour, says one of Singapore’s most celebrated designers

UK adspend growth forecasts hold strong despite Brexit vote, AA - Warc Report

By exchange4media News Service | Feb 01, 2017

TV ad expenditure across all formats totalled £1,224m in Q316; Radio adspend reached £157m; OOH reached £279m; Cinema adspend touched £65m while Internet adspend reached £2,518m

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