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Guest Column: Media pitch management a corporate Swayamvara: Prabhakar Tiwari, The MargDarshak

By Prabhakar Tiwari | Jun 28, 2017

The Founder and CEO of The MargDarshak delves into the pitch management process and likens it to a Swayamvara for selecting the best suitor with absolute commitment for that happily ever after

Pitch Top 50 Brands: Jury's decision is out

By exchange4media News Service | Jun 28, 2017

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017

Edenred India unveils new brand identity

By exchange4media News Service | Jun 14, 2017

The aim is to bring all commercial brands under one distinct umbrella and create a strong presence among end consumers

Gionee India ropes in Prabhas as its brand ambassador

By exchange4media News Service | Jun 06, 2017

Gionee’s current associations include Virat Kohli, Alia Bhatt, Dulquer Salmaan, Diljit Dosanjh and Shruti Hassan

Kareena Kapoor Khan endorses Marvel Tea in their latest TVC

By exchange4media News Service | Jun 06, 2017

The campaign's creative team includes Oscar-nominated Director of Photography, Mick Coulter

IPL Playoffs register new high on Twitter with 1.2 million tweets

By exchange4media News Service | May 24, 2017

The tweets during the final match doubled in volume compared to last year while #MSDhoni ruled the roost among players

Nail-biting finale over, now a look at the valuations and future of IPL

By Anurag Singh | May 22, 2017

From the bidding process to media and broadcast rights, here’s how IPL 2018 may pan out

Guest Column: The fast and the frustrated- can marketers catch up with millennials?: Pooja Verma, Head - Content, ESP, Maxus

By Pooja Verma | May 17, 2017

Building loyalty with millennials is about getting them to care about your brand story with meaningful and authentic stories, says Verma

KKR Vs RCB brings in 26 million impressions in week 4 of IPL: BARC

By exchange4media News Service | May 08, 2017

Kolkata Knight Riders Vs Royal Challengers Bangalore fetched the maximum ratings in the fourth week of IPL. Meanwhile, Hindi and English movie premieres such as ‘Ok Jaanu’ and ‘Teenage Mutant Ninja Turtles: Out of the Shadows’ strengthened Colors and HBO viewership, respectively

Prega News' Mother's Day campaign urges corporates to pause and think

By Sarmistha Neogy | May 04, 2017

The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune

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