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IPL Playoffs register new high on Twitter with 1.2 million tweets

By exchange4media News Service | May 24, 2017

The tweets during the final match doubled in volume compared to last year while #MSDhoni ruled the roost among players

Nail-biting finale over, now a look at the valuations and future of IPL

By Anurag Singh | May 22, 2017

From the bidding process to media and broadcast rights, here’s how IPL 2018 may pan out

Guest Column: The fast and the frustrated- can marketers catch up with millennials?: Pooja Verma, Head - Content, ESP, Maxus

By Pooja Verma | May 17, 2017

Building loyalty with millennials is about getting them to care about your brand story with meaningful and authentic stories, says Verma

KKR Vs RCB brings in 26 million impressions in week 4 of IPL: BARC

By exchange4media News Service | May 08, 2017

Kolkata Knight Riders Vs Royal Challengers Bangalore fetched the maximum ratings in the fourth week of IPL. Meanwhile, Hindi and English movie premieres such as ‘Ok Jaanu’ and ‘Teenage Mutant Ninja Turtles: Out of the Shadows’ strengthened Colors and HBO viewership, respectively

Prega News' Mother's Day campaign urges corporates to pause and think

By Sarmistha Neogy | May 04, 2017

The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

VIVO IPL 2017 registers 40 per cent spike in viewership in first three matches

By Madhuwanti Saha | Apr 18, 2017

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Mindshare India, Maxus and Madison lead Media ABBYs

By exchange4media News Service | Apr 07, 2017

The Social Street won 3 Silver metals and also a Gold

Montblanc ropes in cricketer AB de Villiers as brand ambassador

By exchange4media News Service | Mar 31, 2017

The South African cricket star to be the face of Montblanc across categories like watches, writing instruments, men’s accessories, and leather goods

ASCI upheld ads of Aaj Tak, Times Network, Wipro's Chandrika soap, Dettol Handwash in December 2016

By exchange4media News Service | Mar 30, 2017

ASCI upheld complaints against 95 out of 125 ads which also included Philips Shavers, Borges Olive Oil, HP Ink and Hersheys spread to name a few

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