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Alpenliebe Gold campaign celebrates the little moments of joy

By exchange4media News Service | Feb 18, 2017

The candy brand’s new heart-warming ad highlights family love

Network18 and DS Group launch Pulse The Venture

By exchange4media News Service | Feb 17, 2017

It is a platform for aspiring entrepreneurs to win seed funding of INR 1 Cr

AirAsia India gives wings to dreams with its latest digital campaign

By exchange4media News Service | Jan 28, 2017

Film launched on its social channels on Republic Day demonstrates AirAsia India’s commitment to enable every Indian to fly, says Amar Abrol, MD and CEO, AirAsia India

OYO appoints Anil Goel as Chief Technology Officer

By exchange4media News Service | Nov 08, 2016

He has earlier been CTO at Amazon.com and Hike Messenger with over 20 years experience in building complex software applications and systems

Will the launch of Amazon Prime disrupt the OTT sector?

By Madhuwanti Saha | Nov 07, 2016

India is all prepared for the entry of the new OTT player from Amazon, Amazon Prime Video scheduled on November 18. Will it prove to be a game-changer in this place going with its aggressive partnerships and investment?

Why original content will continue to be a differentiator for OTT players?

By Madhuwanti Saha | Sep 02, 2016

Every OTT player, big or small, is focussing on original content since that’s where the differentiation and future lies

Malware apps witness 230% rise since 2014, Indian users at greater risk, says Norton study

By exchange4media News Service | Jun 30, 2016

Globally, out of the 10.8 million apps analysed by Symantec's Norton Mobile Insights in 2015, almost 3.3 million were classified as malware, a 230 per cent increase from 2014

Tinder,Woo, QuackQuack & TrulyMadly; it's about love with a marketing spin

By Madhuwanti Saha | Apr 26, 2016

With the online dating scene saturated with new players, the more prominent ones are making the right noise with their marketing gimmicks and establishing their brand presence

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