Search Result : Rites News

Why original content will continue to be a differentiator for OTT players?

By Madhuwanti Saha | Sep 02, 2016

Every OTT player, big or small, is focussing on original content since that’s where the differentiation and future lies

Malware apps witness 230% rise since 2014, Indian users at greater risk, says Norton study

By exchange4media News Service | Jun 30, 2016

Globally, out of the 10.8 million apps analysed by Symantec's Norton Mobile Insights in 2015, almost 3.3 million were classified as malware, a 230 per cent increase from 2014

Tinder,Woo, QuackQuack & TrulyMadly; it's about love with a marketing spin

By Madhuwanti Saha | Apr 26, 2016

With the online dating scene saturated with new players, the more prominent ones are making the right noise with their marketing gimmicks and establishing their brand presence

Maxus bags media mandate for Infiniti Retail

By exchange4media News Service | Apr 13, 2016

This mandate will cover the entire media end-to-end solutions for TV, Print, Digital, Radio, Cinema etc. Maxus will also be managing the Social Assets of brand Croma and driving their Social strategy

NDTV Property Awards 2015 honours excellence in Indian real estate

By exchange4media News Service | Mar 11, 2016

CL Raheja honoured with the Lifetime Achievement Award

Online matchmaking app Woo announces senior level recruitments

By exchange4media News Service | Jan 29, 2016

The matchmaking app has appointed Sanem Erucar as the Head of Product and Ritesh Bhatnagar as the Head of Growth Marketing.

OYO Rooms launches new brand campaign #OneForEveryone

By exchange4media News Service | Dec 19, 2015

The campaign consists of eight short films that demonstrate travellers expressing themselves freely in the comfort of a hotel room

MSM restructures SET leadership team, appoints Danish Khan as Business Head, Anup Vishwanathan as Head Marketing

By exchange4media News Service | Oct 01, 2015

To fuel growth at Sony Entertainment Television (SET) Channel, MSM has appointed Anshuman Sinha as SVP & Senior Creative Director, and Ritesh Modi as VP & Creative Director

OYO Rooms attempts humour in maiden TVCs

By Sarmistha Neogy | Sep 15, 2015

The campaign conceptualised by Boring Brands talks about the convenience of booking and standard amenities that all OYO Rooms provide

Madison Media wins media duties of OYO Rooms

By Priyanka Mehra | Sep 09, 2015

The agency has won the account on the back of a multi-agency pitch that took place a few months ago. The news was confirmed to exchange4media by Sam Balsara, Chairman and MD of Madison World