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OYO appoints Anil Goel as Chief Technology Officer

By exchange4media News Service | Nov 08, 2016

He has earlier been CTO at Amazon.com and Hike Messenger with over 20 years experience in building complex software applications and systems

Will the launch of Amazon Prime disrupt the OTT sector?

By Madhuwanti Saha | Nov 07, 2016

India is all prepared for the entry of the new OTT player from Amazon, Amazon Prime Video scheduled on November 18. Will it prove to be a game-changer in this place going with its aggressive partnerships and investment?

Why original content will continue to be a differentiator for OTT players?

By Madhuwanti Saha | Sep 02, 2016

Every OTT player, big or small, is focussing on original content since that’s where the differentiation and future lies

Malware apps witness 230% rise since 2014, Indian users at greater risk, says Norton study

By exchange4media News Service | Jun 30, 2016

Globally, out of the 10.8 million apps analysed by Symantec's Norton Mobile Insights in 2015, almost 3.3 million were classified as malware, a 230 per cent increase from 2014

Tinder,Woo, QuackQuack & TrulyMadly; it's about love with a marketing spin

By Madhuwanti Saha | Apr 26, 2016

With the online dating scene saturated with new players, the more prominent ones are making the right noise with their marketing gimmicks and establishing their brand presence

Maxus bags media mandate for Infiniti Retail

By exchange4media News Service | Apr 13, 2016

This mandate will cover the entire media end-to-end solutions for TV, Print, Digital, Radio, Cinema etc. Maxus will also be managing the Social Assets of brand Croma and driving their Social strategy

NDTV Property Awards 2015 honours excellence in Indian real estate

By exchange4media News Service | Mar 11, 2016

CL Raheja honoured with the Lifetime Achievement Award

Online matchmaking app Woo announces senior level recruitments

By exchange4media News Service | Jan 29, 2016

The matchmaking app has appointed Sanem Erucar as the Head of Product and Ritesh Bhatnagar as the Head of Growth Marketing.

OYO Rooms launches new brand campaign #OneForEveryone

By exchange4media News Service | Dec 19, 2015

The campaign consists of eight short films that demonstrate travellers expressing themselves freely in the comfort of a hotel room

MSM restructures SET leadership team, appoints Danish Khan as Business Head, Anup Vishwanathan as Head Marketing

By exchange4media News Service | Oct 01, 2015

To fuel growth at Sony Entertainment Television (SET) Channel, MSM has appointed Anshuman Sinha as SVP & Senior Creative Director, and Ritesh Modi as VP & Creative Director

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