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Performics bags Lenovo India's digital media duties

By exchange4media News Service | Jul 20, 2016

Computer maker Lenovo India has assigned its full range of digital media duties to Performics. Resultrix, the performance marketing arm of Zenith, part of Publicis Media

Publicis Media announces key appointments; Mallikarjun Das is Group CEO, Starcom India

By exchange4media News Service | Jul 01, 2016

Publicis Media today unveiled structure and leadership appointments for its organisation, as announced by Anupriya Acharya, CEO, Publicis Media, India

Resultrix co-founder sets up PivotRoots

By exchange4media News Service | Jun 09, 2016

PivotRoots is a full-service digital marketing agency powered by Data & Technology and fueled by design thinking

Resultrix co-founder sets up PivotRoots

By exchange4media News Service | Jun 09, 2016

PivotRoots is a full-service digital marketing agency powered by Data & Technology and fueled by design thinking

Zopper awards its digital mandate to Performics

By exchange4media News Service | May 06, 2016

The mandate includes full range of digital, including search engine optimisation (SEO)

WATConsult strengthens its senior management team in Mumbai

By exchange4media News Service | May 05, 2016

The new team will explore newer opportunities and build the recently launched verticals at WATConsult

Performics appoints Suhael Choudhury as Senior Vice President & Business Head, West

By exchange4media News Service | Apr 26, 2016

Her role will be to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions

ZenithOptimedia’s Resultrix wins a Gold for Tata AIG

By exchange4media News Service | Mar 29, 2016

The ‘Travel Insurance’ campaign for Tata AIG has won Gold in the ‘Consumer Research Category’ at the Festival of Media Asia Pacific (FOMA) 2016 awards held in Singapore recently

IMPACT’s Top 30 Under 30 list reflects industry’s most promising young achievers

By exchange4media News Service | Jan 22, 2016

IMPACT of the exchange4media Group unveiled the third edition of its ‘Top 30 Under 30’ initiative to pick the 30 most talented individuals under the age of 30 in the Indian Media and Advertising industry on Thursday. The addition to the list this year is Digital agencies on the back of strong industry feedback, as opposed to just Creative and Media agencies in the last two years.

Tanushree Radhakrishnan back in the ZenithOptimedia fold as Senior Vice President

By exchange4media News Service | Nov 27, 2015

This is her second innings with the ZenithOptimedia Group. She was previously employed in the organisation between 2008-2013 and was instrumental in the phase when Resultrix was being integrated into the group. Radhakrishnan will report into Tanmay Mohanty, the Managing Director of ZenithOptimedia Group’s digital companies Performics and Resultrix

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