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Has 2016 been Patanjali's year?

By Madhuwanti Saha | Dec 30, 2016

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

By exchange4media News Service | Sep 22, 2016

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

Crocs India appoints Deepak Chhabra as Managing Director

By exchange4media News Service | Sep 06, 2016

A veteran of the footwear and sportswear industry, Chhabra has held various leadership positions on marquee brands including Reliance, Sketchers, Asics, Nike, Tag Heuer and Sprandi

Reliance Jio Infocomm Limited launches digital services

By exchange4media News Service | Sep 03, 2016

As part of the Jio Welcome Offer, users will have access to unlimited LTE data and national voice, video and messaging services along with the full bouquet of Jio applications and content, free of cost up to 31 December 2016

Mindshare appoints Mahendra Upadhyay as Head of Data & Technology

By exchange4media News Service | Aug 29, 2016

In his new role, Upadhyay will be responsible for data and technology duties within the Product team at Mindshare. While he will operate out of the Mumbai office, he will also regularly be involved with the Bangalore and Gurgaon office and will be reporting in to M A Parthasarathy

Reliance Retail launches new campaign to promote 'Earth2' smartphone

By exchange4media News Service | Jul 16, 2016

Earth 2 Smartphone + is the second ultra-premium device from the Elements Collection of LYF. Earth 2 Smartphone+ is designed to enhance the digital experience of the discerning smartphone users with its superior specifications, aesthetics, and functionality

Handset manufacturers get aggressive with marketing strategies, made-in-China rules

By Sarmistha Neogy | Jul 11, 2016

It is estimated that the ad spends from the Chinese players, including Vivo, Oppo, LeEco, Gionee and others have almost doubled in 2016. According to media reports, these players accounted for more than 55% of the total Rs 1,200 crore Smartphone advertising market in India

OLX, Madison Media & Scarecrow Communications lead Golden Mikes'16

By exchange4media News Service | Apr 29, 2016

The 2016 edition of the Golden Mikes saw 55 metals being given away (including Excellence Awards). These included 7 Gold (including Excellence Awards), 17 Silver and 31 Bronze metals

Advertisers use IPL's festive appeal to rebrand and launch new campaigns

By Sarmistha Neogy | Apr 25, 2016

IPL is playing a vital role today. Advertisers have been using IPL to launch any brand or start a new campaign. Its been a great help in triggering sales. Read more.

Advertisers use IPL's festive appeal to rebrand and launch new campaigns

By Sarmistha Neogy | Apr 25, 2016

IPL is turning out to be a feast for brands that want to launch anything new, be it a new product, a rebrand or simply a new campaign that triggers sales

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