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Enormous strengthens senior creative team for its Mumbai & Delhi offices

By exchange4media News Service | Dec 07, 2016

Shubhojit Sengupta, Umesh Grover, George Sebastian and Shailesh Khandeparkar join the team

Jyotin Verma appointed as HT's Business Head – Chandigarh & Punjab

By Saif Ahmad Khan | Dec 06, 2016

Verma will report to HT English’s CEO Rajeev Beotra who returned to HT after a stint with Star India earlier this month

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

By Sarmistha Neogy | Dec 05, 2016

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Demonetisation is the strongest possible push to growth of digitally-enabled, optimal-cash economy: Mukesh Ambani

By exchange4media News Service | Dec 02, 2016

In a live address, Ambani said that this decision is an important step in his (PM Narendra Modi’s) ongoing efforts to change the mindset of the people of India

Women consume 25% more data than men on 4G: Mogae Media

By exchange4media News Service | Dec 02, 2016

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesting observations; the early adopters are the trendsetters – they have high social standing, financial sophistication, a good education, and are more socially forward

TRAI has always tried to facilitate a healthy and constructive environment: R S Sharma

By Ruhail Amin | Nov 29, 2016

In an exclusive interview with exchange4media, R S Sharma, Chairman TRAI speaks about how TRAI has been making regulatory interventions over the years to correct the aberrations in the broadcasting and telecom sectors and more

ZEEL formally announces acquisition of Anil Ambani led Reliance TV Channels

By exchange4media News Service | Nov 24, 2016

The TV Broadcasting business of Reliance Group Entities currently comprises two operational general entertainment channels (“BIG Magic” and “BIG Ganga”) and 4 other TV licenses.

Industry stalwarts laud Raj Nayak on winning the 'e4m Influencer of the year' Award

By exchange4media News Service | Nov 21, 2016

Viacom 18’s Raj Nayak took home the maiden ‘exchange4media Influencer Award’ this year at its flagship property the exchange4media conclave. Here’s what industry stalwarts had to say on Raj Nayak’s win

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

Malvika Mehra launches Tomorrow Creative Lab

By exchange4media News Service | Nov 18, 2016

With Tomorrow, Mehra wants to bring an open and experimental, yet disciplined and sensible approach to brand design and communication, marrying the best of what worked yesterday with the most disruptive thinking and technologies in the works today

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