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The creative community has been bullied into changing its output: Uday Shankar, Chairman, FICCI Media & Entertainment Committee

By exchange4media News Service | Mar 22, 2017

Shankar, Chairman, FICCI Media & Entertainment Committee and Chairman and CEO, Star India, delivered the theme address at FICCI FRAMES 2017

Radio advertising looks forward to a bright 2017

By Abhinn Shreshtha | Mar 20, 2017

The Pitch Madison Advertising Outlook 2017 forecasts a growth of 15 per cent to take radio ad spends close to Rs 2,000 crore. We spoke to heads of radio stations to understand what is driving this growth

e4m NEONS OOH, 2017: Shortlist Unveiled

By exchange4media News Service | Mar 17, 2017

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

Jio Digital Life leads BARC's Top 10 Brands; Hindustan Lever leads Top 10 Advertisers

By exchange4media News Service | Mar 17, 2017

In week 10, FMCG firm Hindustan Lever and Reckitt Benckiser India retained their top two spots in the Top 10 Advertisers list

From the frontlines of change: Corporate titans to shine at the India Today Conclave

By exchange4media News Service | Mar 14, 2017

The annual global ideas platform shifts to Mumbai this year and will be held on March 17-18

Twitter celebrates First View anniversary in India

By exchange4media News Service | Mar 11, 2017

First View gives brands exclusive ownership of Twitter’s most valuable real estate for 24 hours. Its exclusive placement enables brands to achieve “Love at First View,” getting attention at the top of the timeline when people are at their most receptive

Crosshairs Communication wins PR mandate for India Today Conclave

By exchange4media News Service | Mar 09, 2017

The PR mandate was awarded to Crosshairs Communication for the third time in a row

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Lodestar bags media duties of MP Birla Cement

By exchange4media News Service | Mar 08, 2017

As a first step of its new branding exercise, M P Birla Cement has launched “PERFECT” as a premium Portland Pozzolana Cement in Central India

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