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Rediffusion's new campaign for Amway spreads the glow inside out

By exchange4media News Service | Nov 19, 2016

The campaign has been conceptualised for their brand Attitude – Be Bright

Arun Nanda questions Cyrus Mistry’s 'paid PR claim' in open letter

By exchange4media News Service | Nov 18, 2016

Arun Nanda, Chairman and MD of Rediffusion Y&R, has written an open letter to Mistry and questioned the press release issued by Mistry’s office on Tuesday in which he alleged that Tata Sons paid for PR work done for Tata Trusts

Everest Brand Solutions completes 70 years

By exchange4media News Service | Nov 14, 2016

Through seven decades, Everest Brand Solutions has dedicated itself to building big brands by creating memorable work - a reason why some of Everest’s relationships are older than most advertising agencies themselves!

Big advertisers shine at 1st AIM and e4m magazine advertising awards

By exchange4media News Service | Nov 10, 2016

The Association of Indian Magazines (AIM) in partnership with exchange4media constituted the Magazine Advertising Awards. In its first edition, it rewarded excellence in advertising across creative and media categories

Rediffusion Y&R bags creative & digital mandate of Aristocrat Whisky

By exchange4media News Service | Nov 09, 2016

The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Delhi office

Dentsu India appoints Indrajeet Mookerjee as Executive Vice President

By exchange4media News Service | Nov 03, 2016

Prior to joining Dentsu India, he was the Managing Director of Soho Square, Indonesia, part of the Ogilvy group

Veteran adman M C Nair is no more

By exchange4media News Service | Sep 21, 2016

Nair passed away at his home in Mumbai on 19th September after suffering cardiac arrest, he was 86

Zeno Group appoints Ranjeev Vij as Head- Digital Innovation and Strategy, India

By exchange4media News Service | Sep 16, 2016

Vij will be in-charge of growing the existing digital capabilities across owned, earned and paid media with transformational strategy and innovation at the heart of it. He will also be responsible for building the agency's partnership portfolio across marketing technology companies and leading publishers

Shampa Maitra appointed as Branch Head, Percept/H, Mumbai

By exchange4media News Service | Sep 07, 2016

Maitra will be responsible for spearheading the New Business Development and to create a Growth Map for the Mumbai market as also bring in best practises and raise the overall agency benchmark

Adfactors PR appoints Roger Darashah as Chief Operating Officer

By exchange4media News Service | Sep 02, 2016

Darashah brings over 23 years of international communications experience to Adfactors PR

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