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Rediffusion-Y&R launches Brand Asset Valuator® 2017

By exchange4media News Service | Feb 25, 2017

First-of-its-kind in India, the BAV is a powerful diagnostic tool for building and managing brands

Sourav Ganguly is the face of Tetley Super Green

By exchange4media News Service | Feb 09, 2017

Tata Global Beverages introduces India to its first “vitamin enhanced” green teas with a light-hearted, fun, relatable campaign

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Glen Ireland launches digital marketing agency 8020

By exchange4media News Service | Jan 11, 2017

Ireland, former CEO at Dentsu Digital and COO, DentsuWebchutney, brings more than 20 years of experience in advertising and communication to the table

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia

By Priyanka Mehra | Jan 10, 2017

He Will report to Saurabh Varma, CEO, Publicis Communications India, at Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content

Exide launches its App campaign conceptualised by Rediffusion Y&R

By exchange4media News Service | Jan 07, 2017

Challenge was to position brand correctly, give it a new interpretation while playing on its core strengths

Prashanth Challapalli bids adieu to iContract as EVP & Digital Head

By Priyanka Mehra | Jan 07, 2017

Today is his last working day at the agency

Rohit Malkani joins Law & Kenneth Saatchi & Saatchi as Executive Creative Director (National)

By exchange4media News Service | Dec 21, 2016

Rohit Malkani has over 22 years of experience across agencies like Rediffusion DY&R, JWT, Grey Worldwide, etc. joined Law & Kenneth Saatchi & Saatchi as Executive Creative Director.

Anita Karnik appointed as Senior Vice President and Business Head of Sniper

By exchange4media News Service | Dec 15, 2016

She will be part of the senior management team at The 120 Media Collective

Basharat Peer to have a rerun with NYT, made op-ed editor of international edition

By Saif Ahmad Khan | Nov 23, 2016

He will help edit and give shape to the opinion pages of the International New York Times. The details of Peer’s new job are slated to be officially released by his employer on December 1

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