Search Result : Reddit News

The Fiasco of Free Basics Explained…

By Aliefya Vahanvaty | Jan 15, 2016

Post TRAI’s order to put the Facebook’s Free Basics initiative on hold, the issue has since become a literal slug-fest between Facebook founder Mark Zuckerberg and Net Neutrality activists.

Facebook spends around Rs 25 crore on Free Basics print & OOH campaign

By Abhinn Shreshtha | Dec 30, 2015

The internet giant has spared no expense as it seeks to increase visibility and positive publicity for its Free Basics program

BSNL gets notice from telecom ministry post Facebook complaint

By exchange4media News Service | Nov 24, 2015

According to media reports, the Telecom Ministry has issued notices to state-owned BSNL, MTNL and India Posts after Union Minister Ravi Shankar Prasad took note of citizen complaints about service quality on his Facebook page

Modi's FB townhall: PR stunt or hysteria victim?

By exchange4media News Service | Sep 30, 2015

Twitter was abuzz with both positive and negative reactions post the Prime Minister's landmark townhall visit at Facebook’s US HQ. However, with some labelling it a publicity stunt, perhaps the Minister should pay more attention to critics’ problems with

As Kodaikanal rap video goes viral, HUL breaks silence

By Ankur Singh | Aug 04, 2015

exchange4media reached out to HUL to seek their response to the nature of allegations regarding the company’s mercury contamination of Kodaikanal. An HUL company spokesperson said, the safety of all our employees is our number one priority

Trendspotting: E-commerce players top social media engagement charts

By Ankur Singh | Mar 16, 2015

Brands are increasingly becoming vulnerable to social media conversations that cannot be controlled. Where some brands are making headway in listening to conversations, and acting on them efficiently, others are still learning the tricks of the new trade

Amazon, Flipkart indulge in friendly banter

By Ankur Singh | Feb 26, 2015

An image tweeted by Reddit India from its official handle led to a sporty Twitter banter of sorts between the two brands

Radio can be an inspiration; not an advertising afterthought :Rameet Arora

By Simran Sabherwal | Apr 28, 2014

Rameet Arora, Sr Director, Mktng, Communications and Menu Management, McDonald's, talks about how radio is ripe for a renaissance, becoming increasingly sophisticated

Millennials: A marketer's worst nightmare?

By Robin Hafitz and Allison O’Keefe Wright | Dec 09, 2013

Robin Hafitz & Allison O'Keefe Wright of Open Mind Strategy highlight the undercurrents that fuel Millennial trends, which marketers need to focus on

Youth Quotient: "Most brands in India yet to exploit social media platforms"

By Priyanka Nair | Sep 25, 2013

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet