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Mannequin fever grabs international ad agencies; India still to latch on to the craze

By Sarmistha Neogy | Nov 23, 2016

The new craze is yet to pick up in India, with only the lifestyle and hospitality brands going for it till now. Brands like Pantaloons, Vogue, Red FM, Radio One, Yes Bank, JW Marriott Juhu and Sahar have picked up the challenge

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

93.5 RED FM launches its station in Jodhpur

By exchange4media News Service | Nov 04, 2016

RED FM will programme a CHR station for the city, dishing out only superhit music

Radio City Bangalore fetches highest market share across markets in week 41

By exchange4media News Service | Oct 29, 2016

Radio City, Banglaore fetched the highest market share across all the four markets. Big FM, Fever FM and Radio Mirchi led the respective markets of Mumbai, Delhi and Kolkata

High reserve price irks operators as second batch of Phase III radio auctions begin

By Abhinn Shreshtha | Oct 28, 2016

Auction of second batch of Phase III frequencies, which began on Tuesday, has seen a muted response by the radio sector with many large operators not participating in the auction process, with high reserve price being stated as one of the key reasons

MIB releases details of RED FM's successful wins in first round of Phase III

By exchange4media News Service | Oct 28, 2016

The Madras High Court had earlier allowed South Asia FM (which runs Red FM as well as Suryan FM) to participate in the Phase III auctions held last year but had asked MIB to keep the results sealed

GroupM hosts Branded Content upfront event –‘Brew’ for clients

By exchange4media News Service | Oct 27, 2016

This day- long event brought together several leading partners from the content industry and over 150 brand managers and marketing heads, across categories

RAM Ratings: Radio City becomes no.2; Big FM retains top spot in Mumbai in week 38

By exchange4media News Service | Oct 05, 2016

Big FM continued to lead despite a marginal decline in market share. Fever FM, Radio Mirchi and Radio City acquired top spots in Delhi, Kolkata and Bangalore markets respectively

Gaon Connection to observe fourth anniversary with 'The Swayam Festival’

By exchange4media News Service | Sep 27, 2016

The Swayam Project is Gaon Connection’s outreach programme to create thousands of young rural leaders at the grassroots level to become community journalists, entrepreneurs, and change makers. Our vision is to build the Swayam Project over a period of time into a global case study

RAM Ratings: Radio Mirchi becomes no.2, Big FM retains top spot in Mumbai in week 37

By exchange4media News Service | Sep 27, 2016

Radio Mirchi climbed two steps up to to acquire the second spot in the Mumbai market while Big FM continued to lead with improved market share. Fever FM, Radio Mirchi and Radio City acquired top spots in Delhi, Kolkata and Bangalore markets respectively

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