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Mastiii sees huge response for #BanoDheet campaign

By exchange4media News Service | Jan 04, 2017

#Banodheet saw a whopping 1.4 crore impressions with several thousand tweets to its credit

Mastiii becomes ‘dheet’ to make a better India

By exchange4media News Service | Dec 29, 2016

SABGROUP is ready to bring about a positive change in society with its new #BanoDheet campaign

Guest Column: FY16 a great year from revenue perspective; radio grew 14%: Prashant Panday, ENIL

By Prashant Panday | Dec 27, 2016

As the year 2016 comes to an end, Prashant Panday, MD & CEO, Radio Mirchi shares the key highlights and trends that fuelled the growth of the FM radio industry

ASCI upholds Fever 104 FM, Clarins, Berger Paints, Trivago among others for misleading ads

By exchange4media News Service | Dec 20, 2016

For September 2016, ASCI upheld complaints against 151 out of 199 advertisements

Over 5000 runners participate in Lokmat Aurangabad Marathon

By exchange4media News Service | Dec 12, 2016

Kavita Raut and Amitesh Kumar flagged off one of Marathwada’s biggest marathons yesterday

Mannequin fever grabs international ad agencies; India still to latch on to the craze

By Sarmistha Neogy | Nov 23, 2016

The new craze is yet to pick up in India, with only the lifestyle and hospitality brands going for it till now. Brands like Pantaloons, Vogue, Red FM, Radio One, Yes Bank, JW Marriott Juhu and Sahar have picked up the challenge

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

93.5 RED FM launches its station in Jodhpur

By exchange4media News Service | Nov 04, 2016

RED FM will programme a CHR station for the city, dishing out only superhit music

Radio City Bangalore fetches highest market share across markets in week 41

By exchange4media News Service | Oct 29, 2016

Radio City, Banglaore fetched the highest market share across all the four markets. Big FM, Fever FM and Radio Mirchi led the respective markets of Mumbai, Delhi and Kolkata

High reserve price irks operators as second batch of Phase III radio auctions begin

By Abhinn Shreshtha | Oct 28, 2016

Auction of second batch of Phase III frequencies, which began on Tuesday, has seen a muted response by the radio sector with many large operators not participating in the auction process, with high reserve price being stated as one of the key reasons

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