Search Result : Razorfish News

Mobile Ad Spend Report unveiled at Maddies 2016; reveals 78% growth in mobile adex as 4G & smartphones grow

By Abhinn Shreshtha | Oct 03, 2016

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies

Audi, Razorfish celebrate T-Rex's comeback in a new digital campaign

By exchange4media News Service | Sep 17, 2016

Audi in association with digital agency-Razorfish has launched a new campaign where it has placed piloted driving in the context of the ‘T-Rex’ social media hype

Amazon India, Exide Life, Ferrero Rocher, Ultra Tech ring in Raksha Bandhan celebrations

By Sarmistha Neogy | Aug 18, 2016

While Ferro Rocher &PaperBoat have innovated on their packaging, Amazon India, Exide Life have used a quirky tone to highlight the importance of this special bond

Razorfish India creates campaign on Tourism New Zealand

By exchange4media News Service | Jul 23, 2016

The overall digital media strategy was to generate awareness through a niche website, engage with the audience to showcase what New Zealand has to offer as a holiday destination and drive traffic to the campaign landing page through targeting travel information websites

Razorfish India appoints Mitika Malhotra to head Business Development for North

By exchange4media News Service | Jul 05, 2016

Malhotra has experience in Strategy and Business development across International and Domestic markets, planning and implementing sales, marketing, and business initiatives to support corporate objectives

Craftsvilla crafts new look with 'Latest se latest ethnic fashion' campaign

By exchange4media News Service | Jul 02, 2016

It aims to provide ‘Latest se latest ethnic fashion’ to the customers for all kinds of occasions. Craftsvilla has also added a range of apparels such as palazzos, jackets, capes and leggings to the existing collection of sarees, lehengas, salwar suits and other ethnic wear

Razorfish launches new data intelligence platform -COSMOS

By exchange4media News Service | Jun 30, 2016

This data intelligence platform is positioned to unlock new revenue streams for marketers through unique combination of cognitive algorithms, data intelligence and machine learning

Maxus strengthens Digital team in North, appoints Vivek Ballabh as General Manager

By exchange4media News Service | Jun 22, 2016

Ballabh joins Maxus from Cheil India, where he managed the media operations for multiple clients. He brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns

Anil K Nair to lead Publicis Groupe’s Drugstore India initiative

By exchange4media News Service | Jun 15, 2016

The Drugstore India team will be led by Anil K. Nair (CEO, Digital L&K | Saatchi & Saatchi) along with a core team comprising of SreeramanThiagarajan (Publicis), Parth Nagar &AartiSamant (L&K Saatchi & Saatchi), Sanju Menon (Leo-Burnett), Suryasen Kundu (MSL Group), & Swapnil Puranik (Razorfish) and under the overall mentorship of Praveen Kenneth, Chairman & Managing Director, L&K Saatchi & Saatchi

Dentsu wins digital mandate for Maruti Suzuki India

By Priyanka Mehra | May 09, 2016

Dentsu Creative Impact in partnership with Isobar from the Dentsu Aegis Network has bagged the digital mandate for Maruti Suzuki confirm industry sources