Search Result : Razorfish News
 

iProspect India appoints Srikar Nagubandi as Senior VP - Operations

By exchange4media News Service | May 17, 2017

Nagubandi will report into Rubeena Singh, CEO, iProspect India and will be based out of Mumbai

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017

By exchange4media News Service | Mar 22, 2017

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

No dramatic drop in digital ad spends post demonetisation, say industry experts

By Venkata Susmita Biswas | Feb 01, 2017

Sanjay Mehta, Charulata Ravikumar and Rajiv Dingra say digital medium did not see dip in advertising post demonetisation

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

By exchange4media News Service | Jan 10, 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

AR to drive more real world discovery and become the browser of the physical world

By Abhinn Shreshtha | Jan 02, 2017

Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic

The next big thing: Live broadcasts on social media

By Venkata Susmita Biswas | Dec 29, 2016

Facebook, Twitter, and Instagram now have the feature to live broadcast videos from their mobile apps. Could this be the next big thing for advertisers and marketers?

Rewind 2016: Digital video comes of age

By Abhinna Shreshtha | Dec 28, 2016

Digital video continued skyrocketing as projected but what was interesting to see was the emergence of a more mature class of advertisers with a strategic outlook towards both content and advertising

Mobile Ad Spend Report unveiled at Maddies 2016; reveals 78% growth in mobile adex as 4G & smartphones grow

By Abhinn Shreshtha | Oct 03, 2016

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies

Audi, Razorfish celebrate T-Rex's comeback in a new digital campaign

By exchange4media News Service | Sep 17, 2016

Audi in association with digital agency-Razorfish has launched a new campaign where it has placed piloted driving in the context of the ‘T-Rex’ social media hype

Amazon India, Exide Life, Ferrero Rocher, Ultra Tech ring in Raksha Bandhan celebrations

By Sarmistha Neogy | Aug 18, 2016

While Ferro Rocher &PaperBoat have innovated on their packaging, Amazon India, Exide Life have used a quirky tone to highlight the importance of this special bond

123