Search Result : Razorfish News
 

Companies need to become a content creation engine: Jeffrey Dachis

By Abhinn Shreshtha | Jul 06, 2017

Jeffrey Dachis, CEO and Founder, One Drop (and Co-Founder of Razorfish), shares his thoughts on the importance of earned media as opposed to paid media

Epica 31 celebrates Creative Innovation

By exchange4media News Service | Jun 24, 2017

The Epica Awards announces Berlin ceremony, Music Video category, provocative ad campaign and Creative Singularity conference

Guest Column: Have you Google-searched your soul lately, asks Meera Sharath Chandra@Cannes Lions 2017

By exchange4media News Service | Jun 21, 2017

Technology, content and communication no longer want to be disruptors; they want to become active reasons to bond

Earned media will drive paid and owned media: Jeffrey Dachis, Razorfish

By Abhinn Shreshtha | Jun 16, 2017

The brands of the future will be built on authentic, advocacy-based messaging, which will then be amplified through owned and paid marketing, says Dachis

iProspect India appoints Srikar Nagubandi as Senior VP - Operations

By exchange4media News Service | May 17, 2017

Nagubandi will report into Rubeena Singh, CEO, iProspect India and will be based out of Mumbai

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017

By exchange4media News Service | Mar 22, 2017

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

No dramatic drop in digital ad spends post demonetisation, say industry experts

By Venkata Susmita Biswas | Feb 01, 2017

Sanjay Mehta, Charulata Ravikumar and Rajiv Dingra say digital medium did not see dip in advertising post demonetisation

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

By exchange4media News Service | Jan 10, 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

AR to drive more real world discovery and become the browser of the physical world

By Abhinn Shreshtha | Jan 02, 2017

Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic

The next big thing: Live broadcasts on social media

By Venkata Susmita Biswas | Dec 29, 2016

Facebook, Twitter, and Instagram now have the feature to live broadcast videos from their mobile apps. Could this be the next big thing for advertisers and marketers?

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