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Guest Column: Binary to Biometric...a story begins: Milind Pathak COO, Madhouse South Asia

By Milind Pathak | Feb 26, 2016

Technology is rewriting our lives and wearable tech stands at the forefront of this radical change and 2016 has many things in store in the field of wearable technology writes Milind Pathak, COO, Madhouse South Asia.

Publicis Groupe acquires Expicient Inc

By exchange4media News Service | Mar 14, 2015

Publicis Groupe is expected to strengthen Publicis.Sapient's leadership in omni-channel and connected commerce with acquisition of Expicient Inc

Condé Nast Digital Day: Connecting luxury, brands and consumers

By Khushboo Tanna | Nov 26, 2010

The Condé Nast Group organised the ‘Condé Nast Digital Day’ in Mumbai on November 25, 2010, which showcased how luxury brands could effectively use the digital medium to connect with consumers. The event saw digital experts presenting case studies and statistics to show how certain brands have used the online medium successfully.

INMA 2010: To create successful niches, one has to keep readers in mind, not the advertisers - Maheshwer Peri

By Akash Raha | Nov 11, 2010

Day 2 of INMA, 4th Annual South Asia Conference began with a key note address by Outlook Group’s Maheshwer Peri on the topic ‘Niche Opportunities for Newspaper Publishers’. Held on November 9-10, 2010 in Delhi, the Conference theme this year is ‘Redefining the newspaper business’.

Garnier India media pitch closed; ZenithOptimedia, Lodestar Universal among frontrunners

By Tasneem Limbdiwala | May 19, 2010

It is learnt that all the rounds of presentation for the Garnier India media pitch are over and a decision on the agency is expected soon. Though it is not known how many agencies are part of the pitch process, according to industry sources, ZenithOptimedia and incumbent agency Lodestar Universal are among the strong contenders for Garnier’s media business.

International: ZenithOptimedia Gets L'Oreal's $733 Million French Media Biz

By Source: Advertising Age | Jan 12, 2008

LONDON (AdAge.com) -- France's biggest advertiser, L'Oreal, has appointed ZenithOptimedia to its $733 million media-planning and -buying account. The move ends an arrangement that was once traditional among many big European marketers -- handling its own media in-house.

International:ZenithOptimedia Gets L'Oreal's $733 Million Media Biz

By Source: Advertising Age | Jan 10, 2008

LONDON (AdAge.com) -- France's biggest advertiser, L'Oreal, has appointed ZenithOptimedia to its $733 million media-planning and -buying account. The move ends an arrangement that was once traditional among many big European marketers -- handling its own media in-house.

Polo Ralph Lauren India Launch Soon

By Source: The Economic Times | Apr 26, 2006

Looking to tap the growing luxury eyewear market in the country, RayBan Sun Optics India on Tuesday said it would launch the designer Polo Ralph Lauren brand of sunglasses next year.

International: Luxury brands flee department stores, seek higher margins in own stores

By exchange4media News Service | Jul 27, 2005

The blue suede Coach bag is stuffed on a clearance table with the markdown price of $88.90, a steal compared to the original price of $178. Nearby is a section of glass shelving stocked full of Coach purses, including a $328 pink suede satchel.

Allen Solly to become a complete lifestyle brand

By exchange4media News Service | Sep 28, 2002

Kumar Mangalam Birla is planning to turn Allen Solly, the premium casualwear brand of Madura Garments, into a complete lifestyle brand. A range of lifestyle products on the lines of established international brands like Ralph Lauren and GAP will be sold un

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