Search Result : Radio Mirchi News

TRAI asks FM industry for comments on digital radio broadcasting

By Abhinn Shreshtha | Jul 14, 2017

TRAI suggests private FM broadcasters to migrate to digital radio broadcasting in metro and major cities to increase the number of radio channels and revenue opportunities

76% people now listen to FM radio using their mobile phones: AZ Research Study

By exchange4media News Service | Jul 04, 2017

7,000 respondents from 23 Indian cities take part in the mega survey of countrywide radio preferences

e4mSpotlight: Is a Copyright Board the need of the hour for private FM sector?

By exchange4media News Service | Jul 03, 2017

Among the myriad issues that India’s private FM sector faces, the case of statutory licenses and the formation of an independent Copyright Board have been simmering for the longest time

Sanjeev Mehta appointed as Business Head for Qube Cinema Network

By exchange4media News Service | Jun 21, 2017

Mehta has a diverse experience of over 20 years in media sales

Losing out on listeners, radio makes ads shorter but expensive

By exchange4media News Service | May 02, 2017

Radio stations are increasingly feeling the pressure to retain listeners, who are put off by excessive advertising and to counter this, a favoured tactic seems to be to limit ad volumes while increasing ad rates

Radio Mirchi cuts ad volumes by 30%, increases ad rates by 20%

By Abhinn Shreshtha | Apr 26, 2017

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

Neo Sports acquires broadcast rights for one of the largest MMA events in Asia

By exchange4media News Service | Apr 19, 2017

Bahrain’s Brave Combat Federation will host its fifth edition on April 23 in Mumbai

Arré ropes in Jaideep Singh to guide its monetisation strategy

By exchange4media News Service | Apr 13, 2017

Singh, who joins the Arré management team as a Director, will also guide the launch of Arré’s music vertical and contribute his experience towards expanding other content verticals

Nestle, Zenith Media, BBH India, Scarecrow Communications lead at Golden Mikes'17

By exchange4media News Service | Apr 13, 2017

exchange4media celebrated the best in radio advertising at the 7th edition of Golden Mikes, its premier radio awards property

Terminally ill patients teach us how to #LaughAtDeath

By Venkata Susmita Biswas | Mar 31, 2017

: A new IAPC public awareness campaign on palliative or end of life care is aimed at helping Indians #LaughAtDeath. The campaign has been conceptualised by Medulla Communications