Search Result : Radio Mirchi News
 

Losing out on listeners, radio makes ads shorter but expensive

By exchange4media News Service | May 02, 2017

Radio stations are increasingly feeling the pressure to retain listeners, who are put off by excessive advertising and to counter this, a favoured tactic seems to be to limit ad volumes while increasing ad rates

Radio Mirchi cuts ad volumes by 30%, increases ad rates by 20%

By Abhinn Shreshtha | Apr 26, 2017

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

Neo Sports acquires broadcast rights for one of the largest MMA events in Asia

By exchange4media News Service | Apr 19, 2017

Bahrain’s Brave Combat Federation will host its fifth edition on April 23 in Mumbai

Arré ropes in Jaideep Singh to guide its monetisation strategy

By exchange4media News Service | Apr 13, 2017

Singh, who joins the Arré management team as a Director, will also guide the launch of Arré’s music vertical and contribute his experience towards expanding other content verticals

Nestle, Zenith Media, BBH India, Scarecrow Communications lead at Golden Mikes'17

By exchange4media News Service | Apr 13, 2017

exchange4media celebrated the best in radio advertising at the 7th edition of Golden Mikes, its premier radio awards property

Terminally ill patients teach us how to #LaughAtDeath

By Venkata Susmita Biswas | Mar 31, 2017

: A new IAPC public awareness campaign on palliative or end of life care is aimed at helping Indians #LaughAtDeath. The campaign has been conceptualised by Medulla Communications

Carried yesterday: Meghalaya CM, Dr Mukul Sangma launches Radio Mirchi 91.1 FM in Shillong

By exchange4media News Service | Mar 25, 2017

The playlist of Shillong promises a unique combination of international chartbusters and recent Bollywood hits

K&J undergoes re-engineering; puts a pause on search business

By exchange4media News Service | Mar 23, 2017

Partners Abha Kapoor and Nita Joshi now see a need to transfigure the fundamental approach towards providing a broad spectrum of expertise and counselling that has been the bedrock of K&J's success

Radio advertising looks forward to a bright 2017

By Abhinn Shreshtha | Mar 20, 2017

The Pitch Madison Advertising Outlook 2017 forecasts a growth of 15 per cent to take radio ad spends close to Rs 2,000 crore. We spoke to heads of radio stations to understand what is driving this growth

Britannia Good Day and MEC India co-create India's first brand-owned campus digital radio station

By exchange4media News Service | Mar 17, 2017

Campus Radio covers topics like music, sports, fashion, trends and films, in a youthful and campus reporting format, by partnering with Gaana.com and Radio Mirchi

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