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2017 to be a defining year in Sports & Entertainment marketing: ESP Properties

By exchange4media News Service | Jan 09, 2017

A major overhaul in measurement metrics for Sports & Live marketing is expected, according to a report published by ESP Properties India, ESP Properties (Entertainment & Sports Partnerships), which highlights 10 key trends in sports and entertainment for 2017.

HDFC RED's #ChristmasIsRED campaign turns mundane to special

By exchange4media News Service | Dec 31, 2016

HDFC RED's #ChristmasIsRED campaign was executed by FruitBowl Digital by bringing together household and Christmas elements

Viacom18 brings Peppa Pig to India

By exchange4media News Service | Dec 28, 2016

Viacom18 Consumer Products is the official merchandize partner for Peppa Pig in India. Nickelodeon to soon premiere the iconic pre-school property on Nick Jr. VOOT will continue to showcase the property across its mobile apps and website

National Herald Case: Swamy’s plea seeking access to Congress accounts dismissed

By Saif Ahmad Khan | Dec 26, 2016

Subramanian Swamy has levelled allegations of misappropriation of National Herald’s property by Sonia Gandhi and Rahul Gandhi.

Guest Column: Success of marketing efforts in 2016 measured beyond brand building: Jitin Paul, Bharti AXA

By Jitin Paul | Dec 23, 2016

As we draw the curtains on 2016, Jitin Paul, Chief Marketing Officer, Bharti AXA Life Insurance shares the key highlights and trends that marketers witnessed this year and look forward to in the coming year

Gutenberg appoints industry veteran Neil Ashurst as new UK head

By exchange4media News Service | Dec 23, 2016

Will drive roll out of new services in digital, video, mobile, PR and content in UK

How e-wallet cos are effectively using print to target consumers post demonetisation

By Sarmistha Neogy & Venkata Susmita Biswas | Dec 23, 2016

Post demonetisation, e-wallet companies were one of the first few players who sprang into immediate action. From lauding the Prime Minister’s initiative to educating the consumers through their front page ads, they not only occupied a considerable amount of print space, but also created curiosity among consumers who had earlier hesitated to use this mode of payment

Nikhil Gandhi quits as VP and Head of Revenue Media Networks Disney India

By Priyanka Mehra | Dec 21, 2016

In this role, Gandhi was responsible for generating revenue and creating profitability across all the eight channels in the Disney India bouquet

Jio brings Pokemon GO to India

By exchange4media News Service | Dec 16, 2016

Jio and Niantic, publisher and developer of Pokémon GO, form strategic partnership for India

Imagine Communications bolsters leadership team

By exchange4media News Service | Dec 14, 2016

Following key appointments, industry veterans bring decades of experience to company’s forward-looking solution and services initiatives

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