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ZEE launches ZEE Studios International in Canada

By exchange4media News Service | Sep 21, 2017

Forays into global production for mainstream audiences

How will storytelling rescue advertising in the digital age?

By Nishant Saxena | Sep 13, 2017

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its target audience.

dentsu X India ropes in Roopam Garg as Chief Client Officer

By exchange4media News Service | Sep 12, 2017

Garg brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London

Publicis appoints two new VPs for Account Management and a Creative Director for Delhi

By exchange4media News Service | Sep 12, 2017

Krishnendu Paul and Amitabh Sreedharan are Vice Presidents- Account Management while Prateek Suri is Creative Director

Publicis India strengthens strategy team in Delhi

By exchange4media News Service | Sep 05, 2017

Publicis India today appointed Nisha Ganneri and Gursimran Singh as Associate Vice President, Strategy and Vice President - Strategy

Publicis bags creative mandate of BIG FM

By exchange4media News Service | Aug 24, 2017

The radio network’s activities will be managed by the agency's office in Delhi

moneycontrol partners with Modulus to deliver enhanced user experience

By exchange4media News Service | Aug 08, 2017

The partnership brings new charting tools to the platform for an upgraded experience

POKKT bolsters its global leadership team

By exchange4media News Service | Aug 03, 2017

Siddharth Kelkar, Shrikant Rajemahadik, Wayne Li and David Zenna, along with Abdul Wahab roped in to drive greater growth and scale

SonyLIV teams up with Vikram Bhatt to launch 'Hadh'

By exchange4media News Service | Jul 27, 2017

Unveils poster to showcase the 9-episode web series; trailer and song to be released soon

IAA tour of Israel to focus on imbibing start-up culture

By Venkata Susmita Biswas | Jul 24, 2017

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

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