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Guest Column: Native advertising can increase brand lift by as much as 82%: Nikita Veerabhadraiah

By Nikita Veerabhadraiah | May 22, 2017

Nikita Veerabhadraiah, Senior Associate, Marketing and Communication, GreedyGame, talks about how switching to native ads can help retain loyal customers

India TV conclave Samvaad boasts of political stars on stage

By exchange4media News Service | May 17, 2017

The who's who from the corridors of power were seen participating passionately at the daylong Conclave held to analyse the three years of Narendra Modi's government

Digital venture Live History India makes the past come alive, one story at a time

By exchange4media News Service | May 16, 2017

Live History India, a new digital platform focused on bringing alive Indian history, stands apart due to its intensive research and network of 50 authors and historians

Publicis Worldwide appoints Ravpreet Ganesh as Executive Director

By exchange4media News Service | May 12, 2017

Ravpreet will report in to Srija Chatterjee, Managing Director, Publicis Worldwide

Global markets: The next frontier for Indian OTT platforms

By Venkata Susmita Biswas | May 10, 2017

While Indian users remain averse to S-VOD, OTT players look at a foray into the international market for a piece of the S-VOD pie

Uday Khandeparkar to launch news venture with financial backing?

By Saif Ahmad Khan | May 10, 2017

The editorial team will work out of Mumbai and New Delhi

All comedy on digital need not be crass; Hotstar to prove this with Sarabhai vs Sarabhai Take 2

By Venkata Susmita Biswas | May 05, 2017

Sarabhai vs Sarabhai Take 2 will premiere on Hotstar on May 16 after a ten-year break

Automotive safety continues to lag behind in influencing car-buying decisions-Rahul Gautam, Ford India

By Ruhail Amin | May 02, 2017

Rahul Gautam, VP, Marketing, Ford India, speaks about plans to leverage all paid, owned and earned media channels including social, digital, television, print, radio and mobile for the company’s new campaigns through the year

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Remembering the Czar of Regional Journalism – late Ramesh Chandra Agarwal

By Ruhail Amin | Apr 22, 2017

Agarwal was a visionary and risk taker with a sharp grip on the changing market dynamics of the language papers

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