Search Result : Primesite News

New appointments at Cheil Worldwide SW Asia

By exchange4media News Service | Jun 20, 2012

Cheil Worldwide SW Asia is on a talent acquisition spree and has announced a series of new appointments across BTL, Creative, Digital, and HR

OAP strengthens its southern team

By Priyanka Nair | Dec 14, 2011

OAP has brought on board Jesley Joseph as VP for its South operations.

Case Study: HBO Originals - marketing of a television property

By Shanta Saikia | Aug 25, 2011

HBO has been actively promoting its property – HBO Originals, which is now in its 10th year in India. In conversation with e4m, Shruti Bajpai, Country Manager, HBO South Asia, traces the growth of HBO Originals in India, the major achievements, shows, viewership pattern as well as the English movies genre in the country today...

Mudra Max unwraps first of its train branding initiative for PepsiCo

By exchange4media News Service | Mar 31, 2011

Mudra Max is all set to truly ‘Change The Game’ yet again for Pepsi. This time they unleashed one-of-its-kind branding initiative – a fully wrapped and branded Delhi Metro train on Monday, March 28, 2011.

Colors & Mudra Max set a new Guinness World Record

By exchange4media News Service | Mar 23, 2011

Hindi GEC Colors staged a record attempt for the Guinness World Records title for the ‘Fastest Time to Mount a Flex Billboard’. Executed by Mudra Max’s OOH arm, Primesite, the exercise was to promote Colors’ new reality show – ‘Guinness World Records – Ab India Todega’.

Primesite’s high-decibel campaign to mark 25 years of Kotak Mahindra Bank Ltd

By exchange4media News Service | Dec 04, 2010

The outdoor landscape has been splashed in red at various places with the slogan: ‘Its grt 2b 25’, as Kotak Mahindra Bank Ltd completed 25 years on November 21, 2010. OOH agency Primesite has created a series of clutter breaking outdoor ads to mark this occasion.

Primesite’s larger-than-life projection for Reebok Reezig

By exchange4media Mumbai Bureau | Nov 11, 2010

Primesite, a strategic business unit of Mudra Max, recently came up with some innovative promotion for ‘Reezig’ shoes from Reebok. The outdoor executions involved projecting the iconic ‘geometric zig zag shape’ of Reezig in an eye-catching manner.

Primesite appoints Monisha Mitra as GM

By exchange4media Mumbai Bureau | Jul 22, 2010

Primesite, the out-of-home solutions unit of Mudra Max, has recently roped in Monisha Mitra as General Manager. Prior to this appointment, she was with GroupM’s Kinetic as Head of Strategy & Planning.

Primesite does 5x innovations for Garnier Men Deo

By exchange4media Mumbai Bureau | Jul 02, 2010

Primesite, Mudra MAX’s out-of-home solutions unit, has come up with an engaging creative in the outdoor space for its client Garnier. The task in hand was to execute an impactful creative idea that simultaneously brought alive the launch of the Garnier Mineral Deodorant range for men. ‘Now life… no sweat’ is the main idea conveyed through the OOH campaign.

We intend to hold 40 pc custodianship of the OOH market in next 2 years: Mandeep Malhotra, Mudra MAX

By exchange4media News Service | Jun 19, 2010

"Media owners are getting increasingly organised. Industry status for outdoor advertising and the formation of outdoor associations and tools are being recognised as common currency... We could not have asked for a better year. Awesome sounds like a mild word referring to the performance of Primesite. We intend to be holding 40 per cent custodianship of the OOH market in coming two years," says Mandeep Malhotra, Senior Vice President, Mudra MAX.