Search Result : Prime Focus News
 

Tapzo awards creative mandate to BBH, launches new campaign

By exchange4media News Service | Jan 16, 2017

The app aggregator launched its first campaign showcasing its unique value proposition

Guest Column: Digital revolution has created a tectonic shift across industries: Ranjeev Vij, Zeno India

By Ranjeev Vij | Jan 12, 2017

Ranjeev Vij, Head of Digital Innovation and Strategy, Zeno India, lists 5 rapidly emerging trends that will dominate Digital PR in 2017

E-commerce grocery retailers clock sharp growth post demonetisation

By exchange4media News Service | Dec 20, 2016

Online grocery retailers have witnessed a 30% growth in demand and new users since demonetisation kicked in on November 9

abof.com partners with Laqshya for SKULT OOH campaign

By exchange4media News Service | Nov 26, 2016

Skult partnered with Laqshya Solutions to reinforce the brand’s stature louder and wider. The task in hand was to bring the message of the campaign live along with creating a lasting impression of the brand with its TG

BTVi's content strategy will continue its focus on influencers: Monica Tata

By exchange4media News Service | Nov 08, 2016

Monica Tata, COO, BTVi, talks to exchange4media about steering the channel, the #OpinionsThatCount campaign and the partnership with Reuters

With 10% share, Uri attacks keep viewers glued to news channels in September: TAM Report

By exchange4media News Service | Oct 10, 2016

In the month of September, the story on 'Terror Attack on Army Camp in Uri (J&K)' was the top story with 10% of overall share across all genres. Similarly, news regarding ‘Row Over Cauvery River Water’ was the top story in ‘Political News/Government News’ genre with 4% share

Isobar & AMNET launch programmatic radio in India

By exchange4media News Service | Jul 08, 2016

In order to execute the first ever digital radio, Isobar and AMNET partnered with digital audio companies, Triton Digital and AdsWizz by integrating data with Appnexus

Mindshare India cocreates video analytics tool 'Kyve' with Vidooly

By exchange4media News Service | Jul 08, 2016

The ‘Kyve tool created by Mindshare and Vidooly is part of ‘Content+’, an adaptable CONTENT MODEL that leverages Mindshare’s unique place as a trusted advisor, helping our clients drive efficiency and effectiveness by not just considering the media channel/ but also the messaging and creative platforms

Brand loyalty & personalisation today is the essence of brand preference-Neelima Burra CMO, Cargill Foods

By Ronald Menezes | Mar 29, 2016

In an exclusive interview with exchange4media, Neelima Burra, CMO, Cargill Foods India spoke about the changing marketing dynamics, role of MNCs in shaping food culture and Cargill’s future strategy

Prime Focus revamps advertising services offering for India

By exchange4media News Service | Mar 10, 2016

Prime Focus Limited has revamped its advertising services offering in India with a series of high-profile hires across its creative team and a new offline editing facility

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