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Ad spends in India to grow by 12% in 2016: CARAT report

By exchange4media News Service | Sep 09, 2016

Retaining its position as one of the fastest growing world economies with real GDP growth of 7.5 per cent in 2016, the positive advertising outlook for the Indian market is expected to continue in 2017, growing further by 13.9 per cent

DAN launches Data Sciences in India appoints Gautam Mehra as Chief Data Officer

By exchange4media News Service | Sep 07, 2016

Apart from driving efficiencies within the network, Mehra will help drive data driven solutions to solve complex problem of clients and will work with all the network companies to bring Data, Analytics and Technology together

Media ACE Awards 2016: Programmatic still a nascent phenomenon in India: Experts

By Ruhail Amin | Aug 12, 2016

A panel discussion on the topic--Programmatic Buying of Brands: Media Owners Vs Agencies was held during the event and witnessed participation of industry veterans

Grey area on GST for service industry may increase complexity: Ashish Bhasin

By exchange4media News Service | Aug 05, 2016

Ashish Bhasin, Chairman & CEO South Asia - Dentsu Aegis Network, Chairman Posterscope & MKTG - Asia Pacific shares his thoughts on the passing of GST bill and its likely impact on the industry post implementation

We are looking to double our revenue in 5 yrs as a Group -- Jerry Buhlmann CEO Dentsu Aegis Network

By Priyanka Mehra | Jul 20, 2016

Jerry Buhlmann CEO Dentsu Aegis Network & Executive Officer of Dentsu Inc, (at Cannes) on India being a star market, continuing the Group’s aggressive approach on acquisitions, setting a ‘big ambition’ of doubling the group’s revenue in five years and more ……..

Posterscope India uses ‘pixel-led technology’ for Hitachi Refrigerator

By exchange4media News Service | Jul 16, 2016

the technology used behind this latest innovation is based on 'addressable pixel programming'. As part of the innovation, every pixel is coded and mapped on the hoarding. The innovation has created a huge impact, high stickiness and top-of-mind recall for the core TG

Posterscope India launches extensive OOH campaign for “Cadbury Bournvita Biscuits

By exchange4media News Service | Jun 20, 2016

With the core objective of the campaign centred around building awareness of the launch of this new offering, Posterscope used the product tag line ‘Subah ka Biscuit’ in its communication to showcase the product as a morning breakfast snack. The campaign aimed to reach out to the mothers of children aged five and fifteen years across Sec A & B

OLX, Madison Media & Scarecrow Communications lead Golden Mikes'16

By exchange4media News Service | Apr 29, 2016

The 2016 edition of the Golden Mikes saw 55 metals being given away (including Excellence Awards). These included 7 Gold (including Excellence Awards), 17 Silver and 31 Bronze metals

Dentsu's Posterscope conceptualises new campaign for Bournvita's Badam Booster

By exchange4media News Service | Apr 23, 2016

Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach. The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities

OLX, HUL, Madison, Mindshare & Scarecrow lead Golden Mikes’16 shortlist

By exchange4media News Service | Apr 21, 2016

Madison World, Mindshare and Scarecrow Communications lead the nominations on the agency side. In terms of FM operators, Reliance Broadcast Network Limited (Big FM), Radio City 91.1 and Red FM lead the nomination race. OLX and HUL also saw a number of nominations for their radio campaigns

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