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APAC Effie Awards 2017 appoints Ashish Bhasin and Jean-Paul Burge as Heads of Jury

By exchange4media News Service | Jan 10, 2017

The remaining Heads of Jury and full jury will be announced soon

Taproot Dentsu starts operations in Delhi

By exchange4media News Service | Jan 03, 2017

Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon

20% of total ad-spends likely to be impacted on the back of demonetisation

By Priyanka Mehra | Nov 23, 2016

FMCG, impulse purchase category, real estate, jewellery featuring among the most impacted categories

Posterscope India creates high decibel OOH campaign for Frooti

By exchange4media News Service | Oct 22, 2016

Live #TheFrootiLife campaign will create high visibility and impact for the mango drink from Parle Agro

Mobile Ad Spend Report unveiled at Maddies 2016; reveals 78% growth in mobile adex as 4G & smartphones grow

By Abhinn Shreshtha | Oct 03, 2016

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies

Kinetic Worldwide's David Payne advocates ‘smart OOH for a smart world'

By Rashi Bisaria | Sep 30, 2016

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry

Neeraj Roy elected as President of IAA India Chapter

By exchange4media News Service | Sep 28, 2016

He succeeds Srinivasan K Swamy under whose stellar leadership IAA India grew by leaps and bounds

Ad spends in India to grow by 12% in 2016: CARAT report

By exchange4media News Service | Sep 09, 2016

Retaining its position as one of the fastest growing world economies with real GDP growth of 7.5 per cent in 2016, the positive advertising outlook for the Indian market is expected to continue in 2017, growing further by 13.9 per cent

DAN launches Data Sciences in India appoints Gautam Mehra as Chief Data Officer

By exchange4media News Service | Sep 07, 2016

Apart from driving efficiencies within the network, Mehra will help drive data driven solutions to solve complex problem of clients and will work with all the network companies to bring Data, Analytics and Technology together

Media ACE Awards 2016: Programmatic still a nascent phenomenon in India: Experts

By Ruhail Amin | Aug 12, 2016

A panel discussion on the topic--Programmatic Buying of Brands: Media Owners Vs Agencies was held during the event and witnessed participation of industry veterans

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