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Social Kinnect to handle digital media duties for PNB Metlife

By exchange4media News Service | May 27, 2016

Social Kinnect won the mandate through a multi-agency pitch to bag PNB MetLife’s digital duties, which include social media management, creative campaigns and Search Engine Optimization

ZenithOptimedia's Resultrix wins digital mandate of Air Vistara

By exchange4media News Service | Oct 20, 2015

This mandate includes the full range of digital capabilities including Communication planning, Search, Display, Mobile and Analytics

Union Budget 2015: Step in the right direction, says India Inc

By Ankur Singh | Mar 04, 2015

Brand heads from across sectors view Union Budget as progressive and balanced, appreciating the govt’s commitment to increasing investment, tax reforms, Make In India push, and infrastructure enhancement

Industry biggies compete for top spot at IMA 2014

By Ankur Singh | Oct 31, 2014

Brands from all industries, of all sizes and structures have entered themselves in this year's marketing battle

Percept merges MASH Advertising with IBD India

By exchange4media News Service | Apr 11, 2014

Restructuring sees Rahul Gupta elevated as Managing Director and Amitabha Lahiri as CEO of merged business

PNB MetLife launches new campaign to showcase customer-centric approach

By exchange4media News Service | Nov 27, 2013

The campaign is the creative rendition of how the organisation has moved towards customer convenience & service - key reasons for believing & investing in a brand

Contract brings on board Mayur Hola as ECD

By exchange4media News Service | Oct 23, 2013

This is Hola's second stint at Contract. He will lead the creative charge of the agency's Delhi office. He moves from McCann

Contract brings on board Mayur Hola as ECD

By exchange4media News Service | Oct 22, 2013

This is Hola’s second stint at Contract. He will lead the creative charge of the agency’s Delhi office. He moves from McCann

A green revolution on the walls for brands

By exchange4media News Service | Aug 22, 2011

The Green Walls concept as a differentiating OOH medium for brands is taking seed in India. Freshness of Green Walls, with natural herbs with pungent fragrance, can engage two of the most important senses of consumers – sight and smell.

Garuda to handle creative duties of PNB; in OOH space bags Punjab Roadways

By exchange4media News Service | Jul 10, 2007

Garuda Advertising has bagged the creative duties of Punjab National Bank and will also handle the outdoors for Punjab Roadways. The PNB empanelment process took around three months, where 73 agencies were invited for media, strategy and creative presentation.

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