Search Result : Pinterest News
 

Hootsuite announces partnership with social advertising leaders

By exchange4media News Service | Oct 27, 2016

These partnerships will enable Hootsuite customers to complement their organic social media efforts with optimised social advertising campaigns to drive business results

Mindshare leads the pack at inaugural Indian Content Marketing Awards

By exchange4media News Service | Sep 01, 2016

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

Snapchat's clone 'Snow' takes Asia by storm; may cannibalise market share

By Ronald Menezes | Jul 11, 2016

Snapchat was always compared to Facebook, Twitter and Instagram which are quite different from each other but with the rise of ‘Snow’ an app launched by Naver, the Snapchat clone with larger number of filters seems to be taking Asia by storm and may slowly eat into Snapchat increasing market share

Social Media Day 2016 explores social media's impact on global communication

By Abhinn Shreshtha | Jun 30, 2016

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Can Snapchat be the next Facebook of India?

By Abhinn Shreshtha | Jun 09, 2016

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Guest Column: How can Publishers strike the right balance between page views & unique content? : Sandeep Balani, Outbrain

By Sandeep Balani | May 12, 2016

As social media continues its charge for dominance, publishers too are paying more attention to the way they capitalize on social platforms in order to drive traffic back to their websites writes Sandeep Balani, Director Business Development, India, Outbrain

How effective are celebrity influencers in brand promotion?

By Madhuwanti Saha | Feb 26, 2016

Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected results?

Can 2016 be the year of Snapchat?

By Abhinn Shreshtha | Feb 04, 2016

Snapchat might not be the hottest social property around but it could provide an effective way to reach out to a particular set of audience----those in the 13-20 years age group, if used wisely, say experts.

Guest Column: Digital & Technology Trends 2016: Prasanna Kulkarni

By exchange4media News Service | Jan 28, 2016

2016 is expected to witness an extension of the key trends that set their foundation in 2015 to take the advertising paradigm to the next level writes Prasanna Kulkarni, Head, Creative-Digital, Cheil India.

123

VIDEOS

JOBS & CAREER