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Guest Column: Digital revolution has created a tectonic shift across industries: Ranjeev Vij, Zeno India

By Ranjeev Vij | Jan 12, 2017

Ranjeev Vij, Head of Digital Innovation and Strategy, Zeno India, lists 5 rapidly emerging trends that will dominate Digital PR in 2017

Guest Column: Trust is the secret ingredient of content marketing: Manesh Swamy, Hungama Digital Services

By Manesh Swamy | Jan 09, 2017

Manesh Swamy, Creative Director, Hungama Digital Services, on how innovations will drive marketers to become more tech savvy

How independent monitoring can play a key role in minimising metric flaws in digital advertising

By exchange4media News Service | Jan 05, 2017

Over the past few months pressure is increasing on platforms like Facebook and Twitter from certain quarters to increase their transparency and with the number of incidents of errors and misreporting seen in the last couple of months, this could only increase in 2017

Hootsuite announces partnership with social advertising leaders

By exchange4media News Service | Oct 27, 2016

These partnerships will enable Hootsuite customers to complement their organic social media efforts with optimised social advertising campaigns to drive business results

Mindshare leads the pack at inaugural Indian Content Marketing Awards

By exchange4media News Service | Sep 01, 2016

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

Snapchat's clone 'Snow' takes Asia by storm; may cannibalise market share

By Ronald Menezes | Jul 11, 2016

Snapchat was always compared to Facebook, Twitter and Instagram which are quite different from each other but with the rise of ‘Snow’ an app launched by Naver, the Snapchat clone with larger number of filters seems to be taking Asia by storm and may slowly eat into Snapchat increasing market share

Social Media Day 2016 explores social media's impact on global communication

By Abhinn Shreshtha | Jun 30, 2016

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Can Snapchat be the next Facebook of India?

By Abhinn Shreshtha | Jun 09, 2016

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Guest Column: How can Publishers strike the right balance between page views & unique content? : Sandeep Balani, Outbrain

By Sandeep Balani | May 12, 2016

As social media continues its charge for dominance, publishers too are paying more attention to the way they capitalize on social platforms in order to drive traffic back to their websites writes Sandeep Balani, Director Business Development, India, Outbrain

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