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Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By exchange4media News Service | Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

Guest Column: Words are now supplementary to visual imagery

By Snehasis Bose | Aug 14, 2017

Brand messages looking to have engaging conversations with the average 8-second attention span brain, being visually intelligent is not a choice but a critical necessity.

Guest Column: Diary of a CCC (Complete Companion @Cannes)

By Ashwini Deshpande | Jun 22, 2017

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

Guest Column: Have you Google-searched your soul lately, asks Meera Sharath Chandra@Cannes Lions 2017

By exchange4media News Service | Jun 21, 2017

Technology, content and communication no longer want to be disruptors; they want to become active reasons to bond

Digital advertising investment will surpass that of TV's in five more countries: Interaction 2017 report by GroupM

By exchange4media News Service | May 03, 2017

The report offers in-depth insights underpinning digital advertising growth forecasts in 46 markets

Fashion network SeenIt raises pre-series A funding

By exchange4media News Service | Mar 16, 2017

The undisclosed amount of pre-Series A funding is led by Calcutta Angels Network and Augment Ventures

Guest Column: Content and Technology will be the mainstay for ORM in 2017: Poornima Rai, Aircel

By Poornima Rai | Jan 31, 2017

Poornima Rai, General Manager – Marketing, Aircel, on online reputation management being a tool used by marketers to monitor and manage conversations around brands

Guest Column: Digital revolution has created a tectonic shift across industries: Ranjeev Vij, Zeno India

By Ranjeev Vij | Jan 12, 2017

Ranjeev Vij, Head of Digital Innovation and Strategy, Zeno India, lists 5 rapidly emerging trends that will dominate Digital PR in 2017

Guest Column: Trust is the secret ingredient of content marketing: Manesh Swamy, Hungama Digital Services

By Manesh Swamy | Jan 09, 2017

Manesh Swamy, Creative Director, Hungama Digital Services, on how innovations will drive marketers to become more tech savvy

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