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Cannes 2016: India gets 5 entries shortlisted in Film Craft Lions

By exchange4media News Service | Jun 25, 2016

Mumbai's Corcoise Films has been shortlisted in two categories for its work done for Ogilvy & Mather's client Pidilite Industries' 'Fevicol Dahi Handi' campaign

Sanjay Kaul re-elected as President of Rural Marketing Association of India (RMAI)

By exchange4media News Service | May 03, 2016

Kaul, takes the mantle along with Raj Kr Jha, Consultant, Ogilvy Advertising, elected as Vice President, Dr. Anup Kalra, Executive Director, Ayurvet Ltd as Secretary and Treasurer; Himanshu Shah, Chief Mentor, SOI Live Marketing & Event as Joint Secretary

OLX, Madison Media & Scarecrow Communications lead Golden Mikes'16

By exchange4media News Service | Apr 29, 2016

The 2016 edition of the Golden Mikes saw 55 metals being given away (including Excellence Awards). These included 7 Gold (including Excellence Awards), 17 Silver and 31 Bronze metals

OLX, HUL, Madison, Mindshare & Scarecrow lead Golden Mikes’16 shortlist

By exchange4media News Service | Apr 21, 2016

Madison World, Mindshare and Scarecrow Communications lead the nominations on the agency side. In terms of FM operators, Reliance Broadcast Network Limited (Big FM), Radio City 91.1 and Red FM lead the nomination race. OLX and HUL also saw a number of nominations for their radio campaigns

Pitch Madison Media Advertising Outlook (PMAO) 2016 in Pictures

By exchange4media News Service | Feb 12, 2016

The Pitch Madison Advertising Report, the most awaited report on predictions of ad spends in the media and advertising industry, was released in Mumbai yesterday.

Pitch Madison Media Advertising Outlook (PMAO) 2016 in Pictures

By exchange4media News Service | Feb 12, 2016

The Pitch Madison Advertising Report, the most awaited report on predictions of ad spends in the media and advertising industry, was released in Mumbai yesterday.

Pitch Madison Advertising Report 2016 to be released in Mumbai today

By exchange4media News Service | Feb 11, 2016

Bharat Puri, VL Rajesh, Raj Nayak, Vikram Sakhuja to speak at event; media moguls to participate in high power panel discussion on 'Media's Make-in-India Story'

Col. Rajyavardhan Rathore to release Pitch Madison Advertising Report 2016 on Feb 11

By exchange4media News Service | Feb 04, 2016

The Pitch Madison Advertising Report, the most awaited report on predictions of ad spends in the media and advertising industry, will be released by Col. Rajyavardhan Rathore, Minister of State for Information & Broadcasting, at Trident, BKC in Mumbai on February 11. The report, launched by Pitch magazine of the exchange4media Group in partnership with Madison World, tracks and analyses how and where advertising monies were spent last year, and projects the future growth. It aims at understanding the challenges and opportunities that lie ahead for marketers and various media – Print, TV, Radio, OOH, Internet, and cinema

Asian Paints, Contract Advertising & Madison Media lead at Prime Time Awards

By exchange4media News Service | Jan 22, 2016

The second edition of the exchange4media Prime Time Awards concluded with Asian Paints taking home the Advertiser of the Year award, Contract Advertising winning the Advertising Agency of the Year award and Madison Media taking home the Media Agency of the Year award

Rewind 2015: Indian Ads that made news this year

By Sarmistha Neogy | Dec 30, 2015

The year 2015 had its fair share of popular ad campaigns, and also controversial ones. From brands like Kalyan Jewellers, who were forced to pull down their campaign after facing online backlash, to the much appreciated Ambuja cements campaign, the year has been quite an exciting one in many ways

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