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Twitter records over 230K tweets on #IPLAuction

By exchange4media News Service | Feb 23, 2017

Mohammad Nabi becoming the first Afghan cricketer to join VIVO@IPL and Ben Stokes’ record Rs 14.5 cr (USD 2.16 mn) fee have set Twitter abuzz

Facebook extends Live Video reach with FB Bandstand

By Abhinn Shreshtha | Feb 09, 2017

Facebook has further expanded its efforts in live broadcast with the announcement a new service called FB Bandstand, an integrated space that combines art with technical support to facilitate Facebook Live interactions

Guest Column: Digital communication, content-driven campaigns to drive PR growth in 2017: Nitin Mantri, Avian Media

By Nitin Mantri | Jan 24, 2017

Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017

By exchange4media News Service | Jan 19, 2017

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

90% of the marketers will run an influencer marketing campaign in the next 12 months: Blogmint's Influencer Marketing Outlook 2017 survey

By exchange4media News Service | Jan 18, 2017

Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling

Guest Column: Digital revolution has created a tectonic shift across industries: Ranjeev Vij, Zeno India

By Ranjeev Vij | Jan 12, 2017

Ranjeev Vij, Head of Digital Innovation and Strategy, Zeno India, lists 5 rapidly emerging trends that will dominate Digital PR in 2017

Guest Column: 2017 will surely see content evolution in India with social surround playing a key role: Sunil Buch, ZEEL

By Sunil Buch | Jan 02, 2017

Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Limited (ZEEL) recalls the highlights of 2016 and what to expect in 2017

Nissan India launches its legendary GT-R in yet another innovative style

By exchange4media News Service | Dec 22, 2016

Becomes first auto brand to launch Twitter emoji in the industry across APAC; 7200 Mentions were registered using the hashtag, #OMGTR; the view through rate was highest ever recorded by Twitter which was 56% as against their average of 8% in India

Twitter announces live video creation

By exchange4media News Service | Dec 15, 2016

Powered by Periscope, Twitter users can now share and experience what’s happening anywhere in the world

Twitter axing video sharing service, Vine

By exchange4media News Service | Oct 28, 2016

Twitter announced late last night that it will be shutting down its standalone, short form video service, Vine

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