Search Result : Percept News
 

BBC study says 73% Indians more likely to consider a brand if advertised on a trusted news channel or website

By exchange4media News Service | May 24, 2017

The study reveals that a considerable number of consumers are concerned about fake news and ads in untrustworthy media outlets

Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz

By Madhuwanti Saha | May 24, 2017

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

Guest Column: Interactive marketing can be up to 12 times more productive than direct marketing: Ambika Sharma, Pulp Strategy

By Ambika Sharma | May 23, 2017

Ambika Sharma, Founder and MD, Pulp Strategy, gives the low-down on the most sought after strategy

Channels take BARC battle public

By exchange4media News Service | May 20, 2017

Aggrieved English news broadcasters run announcements on their respective channels informing viewers of their decision to pull out of BARC

News channels pulling out of BARC unhealthy for the industry: Experts

By exchange4media News Service | May 19, 2017

Leading industry experts unanimously agree that English news channels pulling out of BARC will eventually face the brunt

Guest Column: How not to let Consumer Engagement turn into entertainment: Sriharsh Grandhe, EVP, LinEngage

By Sriharsh Grandhe | May 18, 2017

How did a sophisticated and mature science like Consumer Engagement, which itself is quite a vast subject, take a not-so-good turn?, mulls Grandhe

Kamal Krishnan joins Mathrubhumi as National Head – Media Solutions

By Akshata R Murthy | May 15, 2017

Prior to this, Krishnan worked for The Times of India

Asian Paints launches 'Tick Tock' Campaign for Ezycolour Home Solutions

By exchange4media News Service | May 13, 2017

With this campaign, the brand hopes to change the old adage of a paint work never finishing on time

Pepperfry celebrates supermoms

By exchange4media News Service | May 13, 2017

The online furniture marketplace has launched a campaign with a montage of its employees’ kids sharing snippets about their moms

Law & Kenneth Saatchi & Saatchi wins creative mandate for Tata Metaliks

By exchange4media News Service | May 10, 2017

The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Kolkata office

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