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Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

By S Yesudas | Dec 01, 2016

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

Unruly, Ogilvy & Mather, Reprise Media partner to bring Unruly EQ to India

By exchange4media News Service | Dec 01, 2016

New proprietary tool uses emotional, biometric and audio testing to allow brands to maximise emotional and business impact of ads

TRAI has always tried to facilitate a healthy and constructive environment: R S Sharma

By Ruhail Amin | Nov 29, 2016

In an exclusive interview with exchange4media, R S Sharma, Chairman TRAI speaks about how TRAI has been making regulatory interventions over the years to correct the aberrations in the broadcasting and telecom sectors and more

IBD retains integrated communications mandate for Grauer & Weil India

By exchange4media News Service | Nov 19, 2016

IBD India, a Percept Company, has retained the integrated communications mandate of Grauer & Weil India Ltd

Ad Club and AAAI announce The Awards Governing Council (AGC) for the ABBY's @ Goafest 2017

By exchange4media News Service | Nov 15, 2016

Ramesh Narayan declared Chairman of AGC - Goafest 2017 for the 2nd year in a row

Mathrubhumi organises 'Mathrubhumi Karshikamela 2016'

By exchange4media News Service | Nov 11, 2016

The Mathrubhumi Karsikamela – 2016’ official logo launch was done by the central agricultural minister - Radha Mohan Singh

McDonald's celebrates two decades of India operations with new TVC

By exchange4media News Service | Nov 11, 2016

The ad conceptualised by Leo Burnett highlights that a lot has happened in the last 20 years at McDonald’s and is built on the insight that there are millions of moments which people have experienced at the store

Guest Column: Debunking the untruths of PR: Ameer Ismail, GolinOpinion & dCell

By Ameer Ismail | Nov 03, 2016

In an age where the complexity of navigating the marketing ecosystem is challenging, getting consumers attention is difficult and managing reputations and conversations are the need of the hour, effective PR can play a very important role, writes Ameer Ismail, Executive Director, GolinOpinion & dCell

Have 19 people on my news desk; don't have space for 20 guards: Arnab Goswami

By Saif Ahmad Khan | Oct 25, 2016

Times Now Editor-in-Chief Arnab Goswami has rubbished media reports that he has been provided ‘Y’ category security

Vinay Hegde joins Madison Media as SVP, Buying

By exchange4media News Service | Oct 18, 2016

Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business

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