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Vidooly expands presence to Mumbai; appoints Preeti Jadhav as VP of Revenue

By exchange4media News Service | Sep 21, 2017

Jadhav will lead strategic growth at Vidooly by identifying key revenue channels and opportunities. She will also be responsible for business development and partnerships at Vidooly

Top five ads going viral this season

By Misbaah Mansuri | Sep 12, 2017

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

Axis My India partners with TAM India

By exchange4media News Service | Sep 07, 2017

This is in order to launch one of the world's largest consumer insight platforms to help increase ROI

DAN launches CLab, a data driven Celebrity Endorsement and Sports Marketing agency

By exchange4media News Service | Sep 07, 2017

CLab will deliver solutions that range from brand endorsements, brand integrations, property and content creation to digital associations and sports marketing offerings including in-stadia branding, image rights, associations, activations, live events and appearances

We have filed almost three dozen copyright cases against our competitors: K Madhavan, MD of Peps

By Akshata R Murthy | Sep 07, 2017

The mattress company plans to innovate more in order to avoid the replication of its marketing activities by other players

Teacher's Day 2017 campaigns by brands were memorable and full of spirit

By exchange4media News Service | Sep 06, 2017

Many types of teachers from all walks of life didn’t just have digital campaigns to their names but were also felicitated for their never ending support and drive

FoxyMoron assigned GoAir’s digital mandate

By exchange4media News Service | Aug 25, 2017

The mandate includes media, social media and creative duties

Digital marketing agency CogMat starts Gulf Operations with PRAN Foods

By exchange4media News Service | Aug 23, 2017

Retainer includes social media marketing for the Arab region

Ola's #FarakPadtaHai campaign captures the voice of the youth

By exchange4media News Service | Aug 21, 2017

The film, launched on Independence Day, highlights the priorities of India’s socially conscious youth

5 PR lessons from Nitish Kumar and the Bihar Mahagathbandhan break away: Anup Sharma, Strategic Communications Consultant

By Anup Sharma | Aug 10, 2017

There are some classic PR lessons to be learned from Nitish Kumar and you can do it by observing how he moves the pieces on his political chess board

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