Search Result : Percept News
 

Vidya Balan debunks stereotypes in Nihar Naturals' #IAMCapable campaign

By exchange4media News Service | Jan 21, 2017

Scripted in Bengali, the new ad has been conceptualised by BBH and produced by Studio Eeksaurus

Auto industry growth seen at 6-7% in 2017; Ford to grow in line or faster than sector: Rahul Gautam, Ford India

By Ruhail Amin | Jan 19, 2017

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

AR to drive more real world discovery and become the browser of the physical world

By Abhinn Shreshtha | Jan 02, 2017

Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic

Demonetisation has seen decisive outcome: Narendra Modi

By exchange4media News Service | Dec 30, 2016

PM Modi in an interview after the demonetisation move: An India Today exclusive

Guest Column: Television and OTT will co-exist and work synergistically: Saurabh Yagnik, Sony Pictures Networks India

By Saurabh Yagnik | Dec 30, 2016

Saurabh Yagnik, Executive Vice-President and Business Head, English Entertainment Cluster, Sony Pictures Networks India, takes a look at the highlights of 2016 for the broadcasting industry especially in the English language

Adfactors PR, Value360 Communications, Godrej big winners at IPRCCA 2016

By exchange4media News Service | Dec 16, 2016

In all, 41 metals were given away, including 16 Gold metals, 15 Silver metals and 10 Bronze metals alongwith 6 special awards as exchange4media recognized the contribution and success of the PR industry.

India Today launches #IndiaTomorrow

By exchange4media News Service | Dec 15, 2016

This initiative is a reflection of the spirit of the India Today Group towards constantly mobilizing powerful positive thoughts to shape an evermore admirable India

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

By S Yesudas | Dec 01, 2016

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

Unruly, Ogilvy & Mather, Reprise Media partner to bring Unruly EQ to India

By exchange4media News Service | Dec 01, 2016

New proprietary tool uses emotional, biometric and audio testing to allow brands to maximise emotional and business impact of ads

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