Search Result : Percept News

Maneeza Ahuja appointed Branch Head, Percept/H Delhi

By exchange4media News Service | Mar 24, 2017

Ahuja takes on the additional responsibility of leading the North India portfolio of Percept One as Sr VP and Head, Percept One - North

GenY Medium wins the digital mandate for all Apollo Health & Lifestyle brands

By exchange4media News Service | Mar 22, 2017

GenY will handle the digital advertising, performance marketing, social media listening, and reputation management for the company and their healthcare models such as Apollo Clinics, Apollo Sugar, Apollo Diagnostics, Apollo Cradle for Women & Child, and Apollo Spectra

Harindra Singh to solely handle operations of Percept Group

By exchange4media News Service | Mar 21, 2017

Shailendra Singh to continue being a passive shareholder in Percept; joint decision taken by brothers after involving family members

Brands increasingly focus on after-sales service ads, reassure customers

By Venkata Susmita Biswas | Mar 20, 2017

There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to the claims made in the ads

MullenLowe London's campaign reveals gender bias in childhood cartoons

By exchange4media News Service | Mar 09, 2017

The lack of female leading characters in animation is just the reflection of an unbalanced society and affects the self-confidence of girls that continues later on in their lives, says Miriam Gonzalez, Founder, Inspiring Girls International

Guest Column: Men promote men, so why can't women promote women?: Vani Gupta, PepsiCo

By Vani Gupta | Mar 08, 2017

On International Women’s Day today, Vani Gupta, ?Marketing Director - Indian Snacks, Foods at PepsiCo, says that in some ways women should be more like men if they want to succeed in the workplace

Guest Column: The glass ceiling is only built to be broken: Pooja Pathak, Media Mantra

By Pooja Pathak | Mar 08, 2017

On International Women’s Day today, the Director of Media Mantra makes a strong case for women entrepreneurs

Hakuhodo Percept releases new campaign for Maruti Suzuki’s new BoosterJet Engine

By exchange4media News Service | Mar 04, 2017

Hakuhodo Percept creates a compelling visual experience for BoosterJet Engine, which will power soon-to-be-launched Baleno RS

IBD India bags creative duties of SYSKA Personal Care Appliances division

By exchange4media News Service | Mar 04, 2017

IBD India launches two major campaigns with actors Sushant Singh Rajput and Tamannaah Bhatia for men’s and women’s range respectively

No emotion is a bad emotion when it comes to creating content-led marketing campaigns: BBC StoryWorks study

By exchange4media News Service | Mar 04, 2017

The award-winning study ‘Science of Engagement’ reveals a link between emotions and campaign metrics that can enhance the success of content-led marketing campaigns