Search Result : Percept News

Have 19 people on my news desk; don't have space for 20 guards: Arnab Goswami

By Saif Ahmad Khan | Oct 25, 2016

Times Now Editor-in-Chief Arnab Goswami has rubbished media reports that he has been provided ‘Y’ category security

Vinay Hegde joins Madison Media as SVP, Buying

By exchange4media News Service | Oct 18, 2016

Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business

We want to change the perception that film directors cannot do a 30-second ad film: Punit Malhotra, Dharma 2.0

By Shikha Saroj Gupta | Oct 18, 2016

Punit Malhotra, Producer, Dharma 2.0, on helming the new ad arm of Dharma Productions, plans for the first one year, brands it has associated with and the one thing Karan Johar told the team to be mindful of

Blending in is the new standing-out in online advertising: Gurmit Singh, Yahoo India

By Abhinn Shreshtha | Oct 17, 2016

In an email interview with exchange4media, Gurmit Singh, VP and MD of Yahoo India to learn more about the company’s plans going forward

Pierce Brosnan campaign aims to break negativity associated with the category: Akhil Jain, Pan Bahar

By Simran Sabherwal | Oct 12, 2016

Akhil Jain, CEO, Ashok & Co. Pan Bahar Limited, talks about roping in Pierce Brosnan for what will probably be the most discussed ad campaign this festive season

New Google metrics 'close the loop' for advertisers

By exchange4media News Service | Oct 06, 2016

Google has announced new updates to the way it measures ad sales when it comes to offline and online mediums as well as measure the impact of campaigns across devices and mediums.

DDB MudraMax wins media duties of Bausch and Lomb India

By exchange4media News Service | Oct 05, 2016

DDB MudraMax would be partnering with the Bausch & Lomb for their ATL media planning and strategy requirements

HGS Interactive appoints Prabhakar Mundkur as Chief Mentor

By exchange4media News Service | Oct 04, 2016

He will be responsible for providing strategic direction on business objectives, positioning and help drive new business

Former CMO Pratik Seal invests in, a community for designers and artists in India

By exchange4media News Service | Sep 28, 2016

As strategic investor, Seal will extend his expertise in media, marketing and design to aid the company in its business and community expansion