Search Result : Percept News

5 PR lessons from Nitish Kumar and the Bihar Mahagathbandhan break away: Anup Sharma, Strategic Communications Consultant

By Anup Sharma | Aug 10, 2017

There are some classic PR lessons to be learned from Nitish Kumar and you can do it by observing how he moves the pieces on his political chess board

SPND features at no. 5 in India's Great Mid - Size Workplaces 2017 list

By exchange4media News Service | Aug 07, 2017

Sony Pictures Networks Distribution India is the only media company to be featured on this list for the third time in a row

Bar soap ads shun falling rose petals for grit and grime

By Venkata Susmita Biswas | Aug 04, 2017

Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication

Innovations and coming up with new product ideas is the way to drive growth: Sachin Dingankar, Zydus Wellness Group

By Samarpita Banerjee | Aug 03, 2017

Sachin Dingankar, Head of Marketing, Zydus Wellness Group tells us why their products are market leaders in their respective categories

DOSSMODE and Aarti Shetty collaborate on satirical music video, 'The Nation Wants to Know'

By exchange4media News Service | Jul 31, 2017

‘The Nation Wants to Know’ is Shetty’s very first song from her first Hinglish album with DOSSMODE

Guest Column: Content Marketing is the next wave in the communication space: Ritesh Singh, #ARM Worldwide

By Ritesh Singh | Jul 25, 2017

Content Marketing is the new wave of disruption in global business market, says Singh

Quaker Oats redefines fitness with new 'Fuel for the Real Fit' campaign

By exchange4media News Service | Jul 22, 2017

The campaign celebrates young Indians doing regular jobs, and Quaker as the fuel that gives them the energy to keep doing more

Zirca launches ContentdB, Asia's first integrated native advertising management platform

By exchange4media News Service | Jul 20, 2017

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

The future of sports is multi-sport: NP Singh, SPN

By exchange4media News Service | Jul 19, 2017

Sony Pictures Networks India (SPN) integrates the philosophy of ‘Sports Inspires Life’ to Go-Beyond® and engage viewers in a multi-sport viewership culture; all channels in the sports network get their distinct content positioning

Guest Column: The power of reframing in order to stay relevant: Jaykumar Hariharan, Executive Coach

By Jay Kumar Hariharan | Jul 15, 2017

If you change the way you look at things, the things you look at change, says Hariharan