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'Good for Me' outweighs 'Good for All' as a driver of company reputation, finds Weber Shandwick study

By exchange4media News Service | Feb 17, 2017

In fact, 85 per cent of global consumers judge companies today by how they respond to crises and issues rather then by what media says

Percept Media appoints Danny Fernandes as Group Head - Digital, Mumbai

By exchange4media News Service | Feb 16, 2017

Fernandes will oversee the digital portfolio of Mumbai region for Percept Media and focus on raising the digital profile of the company in the media domain

Nike's new film uses power of sport to stand up for Equality both on and off-field

By exchange4media News Service | Feb 15, 2017

EQUALITY is centered on using Nike’s voice and the power of sport to inspire people to take action in their communities

Nestle India is now upping its innovation game to gain leadership

By Madhuwanti Saha | Feb 13, 2017

Nestle India’s Maggi has now reported to regain close to 60 per cent market share. The food giant is now eyeing food technology to appeal to tech-savvy consumers, courtesy its partnership with Indian startups. Will 2017-18 be its year?

Neeraa Maini Srivastava, Rishi Chanana appointed ECDs at Salt Brand Solutions

By exchange4media News Service | Feb 10, 2017

The two are a rare combination of creative flair and maturity, with proven track record, says Mahesh Chauhan, Founder, Salt Brand Solutions

Mars' M&Ms, retailer John Lewis, Brooke Bond Red Label win Golds at Warc Media Awards

By exchange4media News Service | Feb 06, 2017

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

AirAsia India gives wings to dreams with its latest digital campaign

By exchange4media News Service | Jan 28, 2017

Film launched on its social channels on Republic Day demonstrates AirAsia India’s commitment to enable every Indian to fly, says Amar Abrol, MD and CEO, AirAsia India

PR was never as important as it is today: Chetan Mahajan, Hill+Knowlton Strategies

By exchange4media News Service | Jan 27, 2017

As Chetan Mahajan the new President and CEO, India operations, of Hill+Knowlton Strategies, takes over charge from Radhika Shapoorjee, President India and South Asia of H+K, the two sat down to discuss the state of the Public Relations industry, and the plans Mahajan has for the organisation

Guest Column: Digital communication, content-driven campaigns to drive PR growth in 2017: Nitin Mantri, Avian Media

By Nitin Mantri | Jan 24, 2017

Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.

Vidya Balan debunks stereotypes in Nihar Naturals' #IAMCapable campaign

By exchange4media News Service | Jan 21, 2017

Scripted in Bengali, the new ad has been conceptualised by BBH and produced by Studio Eeksaurus

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