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Guest Column: Content Marketing is the next wave in the communication space: Ritesh Singh, #ARM Worldwide

By Ritesh Singh | Jul 25, 2017

Content Marketing is the new wave of disruption in global business market, says Singh

Quaker Oats redefines fitness with new 'Fuel for the Real Fit' campaign

By exchange4media News Service | Jul 22, 2017

The campaign celebrates young Indians doing regular jobs, and Quaker as the fuel that gives them the energy to keep doing more

Zirca launches ContentdB, Asia's first integrated native advertising management platform

By exchange4media News Service | Jul 20, 2017

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

The future of sports is multi-sport: NP Singh, SPN

By exchange4media News Service | Jul 19, 2017

Sony Pictures Networks India (SPN) integrates the philosophy of ‘Sports Inspires Life’ to Go-Beyond® and engage viewers in a multi-sport viewership culture; all channels in the sports network get their distinct content positioning

Guest Column: The power of reframing in order to stay relevant: Jaykumar Hariharan, Executive Coach

By Jay Kumar Hariharan | Jul 15, 2017

If you change the way you look at things, the things you look at change, says Hariharan

We have not exploited our potential to the fullest -Shashi Shekhar Vempati, CEO, Prasar Bharati

By Ruhail Amin | Jul 11, 2017

In an exclusive interview with exchange4media, Vempati spoke about the challenges facing Prasar Bharati, his vision for the organisation and making it a digitally relevant and commercially viable organisation

Guest Column: Brands must create active users united by shared ideas, interests and experiences: Sabia Gulati

By Sabia Gulati | Jul 08, 2017

The Head of Sales and Marketing, Merlin Entertainments India, says that the traditional four P’s of marketing are the same but their implementation has become more personalised, native and technology driven

Sports needs to become a movement: Sanjay Gupta, MD, Star India

By exchange4media News Service | Jul 07, 2017

In his theme address at CII Scorecard 2017, Sanjay Gupta, MD, Star India, talks about sports truly coming into its own in India, the massive untapped potential the country holds and more

STARring Uday Shankar: Failures are huge assets but success can be a big liability

By Simran Sabherwal | Jul 04, 2017

As Uday Shankar, Chairman and CEO at Star India completes a decade at the helm, he reflects on his journey that had him take bold calls, bet big on the power of digital and sports, leverage the power of media for social good and challenge the status-quo to build India’s largest entertainment media company

The curious case of how Vivo Pro Kabaddi became a marketing marvel

By exchange4media News Service | Jun 29, 2017

Shubhranshu Singh, Executive Vice President and Head-Marketing-Sports, Star India, shared what went into the designing the marketing strategy including #LePanga campaign while changing the perception of the sport

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