Search Result : Percept News

11 BBC First shows to air on Zee Café

By exchange4media News Service | Jun 23, 2017

16 more shows will be played out in October and November as part of Zee Café’s ongoing association with BBC Worldwide

Cannes Lions 2017: Facebook's Sheryl Sandberg & Airbnb's Jonathan Mildenhall reveal how they push creativity on mobile

By Srabana Lahiri (with inputs from Allan DSouza) | Jun 23, 2017

In conversation with Colleen DeCourcy, Global Chief Creative Officer of Wieden & Kennedy, Sandberg and Mildenhall share how the shift to mobile has changed the services their brands provide

India's Best Bets at Cannes Lions 2017 (Part II): L&K Saatchi and Saatchi, Taproot Dentsu

By Neeta Nair | Jun 14, 2017

A list of India’s nominations to Cannes Lions 2017

PriceMap awards PR mandate to GreenCheese

By exchange4media News Service | Jun 13, 2017

GreenCheese will focus on raising awareness and brand recognition within the business, trade, and consumer media outlets, as well as attracting brands and other potential partners

IBD wins creative mandate for KC Milk in multi-agency pitch

By exchange4media News Service | Jun 12, 2017

The pitch was held in Chennai and the account is estimated at Rs 14 crore

What makes Delhi-NCR the new advertising capital of India?

By Ruhail Amin & Venkata Susmita Biswas | Jun 12, 2017

Major manufacturing hubs have moved to Gurugram and the NCR and won’t be kept wanting for ad and marketing agencies in Mumbai anymore, paving the way for two ad capitals in the country. Here is the full story.

Guest column: 8 common misconceptions about outdoor advertising: Alok Gupta, Director, Graphisads

By Alok Gupta | Jun 10, 2017

Gupta highlights some of the biggest advantages of OOH including price effectiveness and visibility

Percept One wins event management mandate for Asian Athletics Championship 2017

By exchange4media News Service | Jun 05, 2017

The agency has won the mandate for creative, activation and PR for the AAC

Guest Column: Memes are the key to virality: Vinay Singhal, WittyFeed

By exchange4media News Service | Jun 02, 2017

Singhal doles out advice on how brands can use memes to promote themselves and their products/services

Brands must learn to guess the intent behind search & serve appropriate content: Manoj Kumar, GSK

By Abhinn Shreshtha | May 31, 2017

Manoj Kumar, MD& Area General Manager, GSK Consumer Healthcare, gives his views on digital marketing and how brands can get the most bang for their buck