Adex takes a beating; industry hopes for revival in 2018

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Pepsico India Launches Mirinda Joosy

Mirinda Joosy has 50 % less sugar than normal Mirinda and is in line with the Company’s stated objective of prioritizing lower-calorie, lower-sugar be...

Imagica in talks with kid's channels to bring character-specific rides by March-April

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up the...

Chillout: Travelling & getting creative with her 8-yr-old defines a perfect weekend for Pepsico’s Vani Gupta

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to c...

At 20, Mindshare to further sharpen its focus on Data, Digital and Content

Basking in the glory of two successful decades, Mindshare wants to keep strengthening its services and focus on DDC- Data, Digital and Content

Organisations Need to Collaborate with Communities for Positive Impact: Industry Experts

Industry Leaders discussed How to Do Great by Doing Good at a conference organised by Palladium International

e4m Conclave 2017 photo gallery

The highlight of the event, of course, was when CVL Srinivas, CVL Srinivas, Country Head, WPP India and CEO (South Asia) of GroupM was conferred with...

The 14th anniversary issue of PITCH magazine unveiled

The current issue examines Relevance, Reliability and Resilience as the key qualities that are essential for brands to possess to thrive in today’s co...

Marketing in an era of highly connected customers…

D Shivakumar, Former Chairman and CEO, PepsiCo India Holdings Pvt Ltd. and CVL Srinivas, Country Manager, WPP India and CEO, South Asia, GroupM share...

Accenture appoints Nikki Mendonça as President of Intelligent Marketing Operations

Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programs to deliver increased performanc...

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

PepsiCo appoints new India CEO after D Shivakumar’s resignation

As per reports, Shivakumar will be joining Aditya Birla Group as the Group’s Executive Vice President, Corporate Strategy and Business Development

Guest Column: It is an optimistic festive season for ad spends: Umang Mathur, i Media Networks

An ET report states that FMCG companies have seen their customer base shrink due to demonetisation and increased love for herbal products. To counter...

Mindshare Content+ and Pocket Aces collaborate with Kurkure to create oddball sitcom web series

This is the first of its kind bespoke series created on Kurkure’s brand philosophy, “Khul Jaaye Toh Family Bann Jaaye”

Former Times OOH President Arghya Chakraborty joins Star TV

He is expected to take over responsibilities as Sales Head of the entertainment division at Star TV

ICMA 2017: A look at excellent experiential content marketing by brands

Brands like Kurkure, Paytm and Quaker Oats took experiential marketing to another level by establishing a sweet connect with the consumers and thereby...

Guest Column: Can a brand be an antidote to student stress?

NCRB data reveals that close to 40,000 students in India committed stress-related suicide from 2011 to 2015, with 8,934 cases in 2015 alone. Are brand...

Consumer engagement, disruption and innovation key to staying relevant, say brand experts

Brand experts, who converged at the launch of the 13th edition of BW Business World Marketing Whitebook, deliberated on how to stay relevant in the er...