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Former Times OOH President Arghya Chakraborty joins Star TV

By exchange4media News Service | Sep 18, 2017

He is expected to take over responsibilities as Sales Head of the entertainment division at Star TV

ASCI board elects Abanti Sankaranarayanan as the new Chairman

By exchange4media News Service | Sep 15, 2017

Sankaranarayanan was unanimously elected to this new post at a meeting held on Thursday

ICMA 2017: A look at excellent experiential content marketing by brands

By exchange4media News Service | Sep 07, 2017

Brands like Kurkure, Paytm and Quaker Oats took experiential marketing to another level by establishing a sweet connect with the consumers and thereby upping their content marketing game

Guest Column: Can a brand be an antidote to student stress?

By Prof. Anand Narasimha, Surekha Shetty | Aug 01, 2017

NCRB data reveals that close to 40,000 students in India committed stress-related suicide from 2011 to 2015, with 8,934 cases in 2015 alone. Are brands doing their bit for the stressed out youth?

Consumer engagement, disruption and innovation key to staying relevant, say brand experts

By exchange4media News Service | Jul 24, 2017

Brand experts, who converged at the launch of the 13th edition of BW Business World Marketing Whitebook, deliberated on how to stay relevant in the era of new-age marketing

Quaker Oats redefines fitness with new 'Fuel for the Real Fit' campaign

By exchange4media News Service | Jul 22, 2017

The campaign celebrates young Indians doing regular jobs, and Quaker as the fuel that gives them the energy to keep doing more

Rashi Goel appointed VP Consumer Communications and e-commerce at Nestle; Vikramjeet Singh replaces her at Heinz

By Ruhail Amin | Jul 20, 2017

With Rashi Goel’s move to Nestle, Kraft Heinz India has appointed Vikramjeet Singh as CMO to lead the marketing, media and consumer research function

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By Venkata Susmita Biswas | Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

Cannes Lions 2017: India bags four entries in Film Lions Shortlist

By exchange4media News Service | Jun 23, 2017

Two Taproot Dentsu campaigns, 1 by Wieden+Kennedy, Delhi and another by BBDO India, Gurgaon in running for the Lion

Cannes Lions 2017: India secures 4 entries in Media Lions shortlist

By exchange4media News Service | Jun 21, 2017

McCann Worldgroup India Mumbai sees two shortlists in the category

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