Search Result : Pepsico News
 

LAY'S MAXX new TVC celebrates machismo

By exchange4media News Service | May 20, 2017

The campaign highlights key attributes of the chips brand

Mindshare integrates FAST into heart of agency to simplify transformation of clients

By exchange4media News Service | May 20, 2017

Norm Johnston, formerly Mindshare Global Chief Strategy and Digital Officer, assumes the dual role of Global Chief Digital Officer Mindshare and Global CEO of FAST as part of the move

PepsiCo enters dairy market with Quaker Oats + Milk

By Venkata Susmita Biswas | May 17, 2017

PepsiCo has launched its third product under the nutrition category in as many months; Quaker Oats + Milk has been co-created by Sachin Tendulkar who worked closely with the R&D team at PepsiCo India

Mirinda introduces innovative packaging to further its #releasethepressure campaign

By exchange4media News Service | Apr 29, 2017

The packaging innovation is a part of Mirinda’s ‘No More Pressurepanti, Only Pagalpanti’ campaign

BIG FM strengthens core leadership team with Dheeraj Goel, Rahul Saini & Divya Singh

By exchange4media News Service | Apr 25, 2017

Dheeraj Goel and Rahul Saini join as Regional Business Heads while Divya Singh takes over as the National Sales Head for key vertical

Guest Column: Brands must listen well to avoid blunders, quixotic or otherwise: Shoebahmed Shaikh, Director - South, Ideosphere Consulting

By Shoebahmed Shaikh | Apr 21, 2017

If you listen, chances are that you will be able to say the right things, believes Shaikh

Nestle, Zenith Media, BBH India, Scarecrow Communications lead at Golden Mikes'17

By exchange4media News Service | Apr 13, 2017

exchange4media celebrated the best in radio advertising at the 7th edition of Golden Mikes, its premier radio awards property

Sanjay Tripathy exits HDFC as Senior Executive Vice President, Marketing, Product, Digital, and Direct Channels

By Priyanka Mehra & Ruhail Amin | Apr 13, 2017

Tripathy confirmed the news of his exit to exchange4media, tomorrow is his last day in the organisation

Edelman appoints Himanshu Saxena as Brand Lead in India

By exchange4media News Service | Apr 07, 2017

Saxena to lead Edelman India’s brand and consumer marketing business

P&G's Ariel Share The Load, by BBDO and Mediacom Mumbai, is world's top ranked ad: WARC 100

By exchange4media News Service | Apr 04, 2017

Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agencies in the world; MullenLowe Lintas Group, Mumbai makes an entry at rank 5

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