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BIG FM strengthens core leadership team with Dheeraj Goel, Rahul Saini & Divya Singh

By exchange4media News Service | Apr 25, 2017

Dheeraj Goel and Rahul Saini join as Regional Business Heads while Divya Singh takes over as the National Sales Head for key vertical

Guest Column: Brands must listen well to avoid blunders, quixotic or otherwise: Shoebahmed Shaikh, Director - South, Ideosphere Consulting

By Shoebahmed Shaikh | Apr 21, 2017

If you listen, chances are that you will be able to say the right things, believes Shaikh

Nestle, Zenith Media, BBH India, Scarecrow Communications lead at Golden Mikes'17

By exchange4media News Service | Apr 13, 2017

exchange4media celebrated the best in radio advertising at the 7th edition of Golden Mikes, its premier radio awards property

Sanjay Tripathy exits HDFC as Senior Executive Vice President, Marketing, Product, Digital, and Direct Channels

By Priyanka Mehra & Ruhail Amin | Apr 13, 2017

Tripathy confirmed the news of his exit to exchange4media, tomorrow is his last day in the organisation

Edelman appoints Himanshu Saxena as Brand Lead in India

By exchange4media News Service | Apr 07, 2017

Saxena to lead Edelman India’s brand and consumer marketing business

P&G's Ariel Share The Load, by BBDO and Mediacom Mumbai, is world's top ranked ad: WARC 100

By exchange4media News Service | Apr 04, 2017

Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agencies in the world; MullenLowe Lintas Group, Mumbai makes an entry at rank 5

PepsiCo's new TVC for 7UP Revive targets 'sweat-loss recharge'

By exchange4media News Service | Mar 17, 2017

The brand has rolled out its first campaign for 2017 with the TVC highlighting the functional benefits of the brand in this growing category

7UP Nimbooz Masala Soda's new TVC ushers in summer fun with 'Phillauri' Anushka Sharma

By exchange4media News Service | Mar 11, 2017

To add to its ‘chatpataka’ citrusy twist, the brand has tied up with Anushka and Diljit Dosanjh starrer Phillauri, releasing March 24

Varun Channa joins J Walter Thompson; replaces Babita Baruah

By exchange4media News Service | Mar 10, 2017

He is appointed as Senior Vice-President and Managing Partner of PO1

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

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