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Srinivasan K. Swamy elected as Chairman of ASCI

By exchange4media News Service | Sep 10, 2016

Abanti Sankaranarayanan, Vice Chairperson, CIABC was elected Vice-Chairman; and Shashidhar Sinha, CEO, Media Brands Pvt. Ltd. was re-appointed the Honorary Treasurer

EMVIES 2016 celebrates excellence in media

By exchange4media News Service | Sep 05, 2016

Mindshare led the metals tally with 1 Grand Emvie, 8 Gold, 18 Silver and 15 Bronze, adding to a total of 395 points

Why original content will continue to be a differentiator for OTT players?

By Madhuwanti Saha | Sep 02, 2016

Every OTT player, big or small, is focussing on original content since that’s where the differentiation and future lies

Mindshare leads the pack at inaugural Indian Content Marketing Awards

By exchange4media News Service | Sep 01, 2016

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

Famous Innovations appoints Avinash Shenoy as Head Business

By exchange4media News Service | Aug 31, 2016

With over 14 years of experience, Shenoy has worked with PepsiCo as Brand Manager and as GM Customer development; Reliance Capital as Sr. Marketing Manager and Publicis Ambience as Account Supervisor

Will Virat Kohli play a larger role in PepsiCo's endorsement pie after Dhoni's exit?

By Sarmistha Neogy | Aug 30, 2016

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

Bonin Bough steps down as Chief Media & eComm Officer, Mondelez International

By exchange4media News Service | Aug 18, 2016

He joined Mondelez as VP of global media and consumer engagement and took on the Chief Media and eCommerce role in early 2015

PepsiCo partners with Twitter to launch Promoted #Stickers

By exchange4media News Service | Aug 16, 2016

Partners unleash #PepsiMoji stickers on the world, leveraging Twitter’s new ad product to bring the beverage giant’s global #PepsiMoji campaign to life in a new and exciting way

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