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Gatorade kicks off its new campaign--'Sweat It To Get It'

By exchange4media News Service | Dec 10, 2016

Gatorade, PepsiCo’s sports beverage brand, has created a vending machine that senses your body heat before dispensing a Gatorade

The Glitch wins the digital mandate of hair oil brand Indulekha

By exchange4media News Service | Nov 30, 2016

As part of this mandate, the agency will handle the digital advertising and social media marketing, content production and reputation management for the brand

Rs 350 crore plus spent on marketing this year; spends will be higher next year: Vivek Zhang, Vivo India

By Sarmistha Neogy | Nov 16, 2016

The brand has planned an aggressive marketing strategy to promote their newly launched V5 selfie-focussed smartphone in India

Rajeev Beotra appointed CEO of HT English

By exchange4media News Service | Nov 09, 2016

Rajeev Beotra, who recently quit Star India as President of Ad Sales, will be taking over the reins at HT English

GreedyGame appoints Ankit Rawal as VP, Revenue

By exchange4media News Service | Oct 27, 2016

Prior to entering the mobile advertising industry he’s worked with top companies such as Microsoft and Oracle.

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

By exchange4media News Service | Sep 30, 2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies

Srinivasan K. Swamy elected as Chairman of ASCI

By exchange4media News Service | Sep 10, 2016

Abanti Sankaranarayanan, Vice Chairperson, CIABC was elected Vice-Chairman; and Shashidhar Sinha, CEO, Media Brands Pvt. Ltd. was re-appointed the Honorary Treasurer

EMVIES 2016 celebrates excellence in media

By exchange4media News Service | Sep 05, 2016

Mindshare led the metals tally with 1 Grand Emvie, 8 Gold, 18 Silver and 15 Bronze, adding to a total of 395 points

Why original content will continue to be a differentiator for OTT players?

By Madhuwanti Saha | Sep 02, 2016

Every OTT player, big or small, is focussing on original content since that’s where the differentiation and future lies

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