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Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Dentsu Impact ropes in Swati Ratnakar as VP - Planning

By exchange4media News Service | Jan 06, 2017

Ratnakar will lead content and strategy on the digital mandate for Maruti Suzuki.

8 brand endorsers who made news in 2016

By Sarmistha Neogy | Jan 04, 2017

Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements

Rewind 2016: Increased ad spends & bang-on marketing strategies help Chinese handset makers gain market share

By Sarmistha Neogy | Dec 27, 2016

From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufacturers ruled the roost this year

MullenLowe Lintas Group retains title of EFFIE Agency of the Year

By exchange4media News Service | Dec 17, 2016

The Advertising Club (TAC) India hosted the 16th edition of the “EFFIE AWARDS INDIA 2016” in Mumbai with over 1000 people from across the industry attending the prestigious event

Joy Chauhan takes over as the head of JWT Delhi operations

By exchange4media News Service | Dec 15, 2016

J Walter Thompson India has announced senior management changes. With Sanjeev Bhargava, head of JWT leaving for a career outside advertising, the opportunities opened up

Gatorade kicks off its new campaign--'Sweat It To Get It'

By exchange4media News Service | Dec 10, 2016

Gatorade, PepsiCo’s sports beverage brand, has created a vending machine that senses your body heat before dispensing a Gatorade

The Glitch wins the digital mandate of hair oil brand Indulekha

By exchange4media News Service | Nov 30, 2016

As part of this mandate, the agency will handle the digital advertising and social media marketing, content production and reputation management for the brand

Rs 350 crore plus spent on marketing this year; spends will be higher next year: Vivek Zhang, Vivo India

By Sarmistha Neogy | Nov 16, 2016

The brand has planned an aggressive marketing strategy to promote their newly launched V5 selfie-focussed smartphone in India

Rajeev Beotra appointed CEO of HT English

By exchange4media News Service | Nov 09, 2016

Rajeev Beotra, who recently quit Star India as President of Ad Sales, will be taking over the reins at HT English

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