Search Result : Pepperfry News

AXN India strengthens its weekend programming with new shows fresh from the US

By exchange4media News Service | Oct 14, 2016

Saurabh Yagnik, Executive Vice-President and Business Head, English Entertainment Cluster, Sony Pictures Networks India, talks about new weekend programming and how has the rebranding been received so far

Snapdeal, Amazon, Pepperfry, Flipkart prep up for Diwali with new campaigns

By exchange4media News Service | Sep 22, 2016

While some players have kept their communication purely discount led, the others are trying to highlight the spirit of the festival

This Diwali, Pepperfry's new campaign targets customers' reluctance to online shopping

By exchange4media News Service | Sep 21, 2016

Interestingly, the insight for this campaign came from a Pepperfry commissioned study conducted by Nielsen Market Research

Our vision is to reach 20 million consumers by 2020: Mihir Kulkarni, Pepperfry

By Sarmistha Neogy | Aug 18, 2016

Mihir Kulkarni Head, Brand & Retention, Marketing, Pepperfry gets talking on the brand’s latest campaign, their festive plans, budget allocation, size of the furniture market, challenges, competition from IKEA and others...

No big marketing blitz for e-commerce players this Independence Day

By Sarmistha Neogy | Aug 16, 2016

Even though the players had their individual discount war raging on the site, there was no big marketing blitzkrieg seen either on TV, print or on the outdoor medium

Pepperfry encourages Indians to buy furniture all-round the year in 'don't wait for Diwali'campaign

By exchange4media News Service | Aug 06, 2016

The films have been conceptualised by Land Kenneth Saatchi and Saatchi that convey the message using real-life situations that consumers’ face to persuade them to act now instead of waiting to buy things they really need

Is Ikea's entry to the $20 billion furniture industry a worry for Indian furniture online players?

By exchange4media News Service | Jul 20, 2016

IKEA, the Swedish furniture giant is all set to lay its foundation stone for its first store in Hyderabad on August 11 and will open its doors to the customers next year. The big question is; will it impact the established players in $20 billion furniture industry?

Pepperfry sets aside 10crore for new campaign highlighting ease of buying furniture online

By Sarmistha Neogy | May 25, 2016

The ad conceptualised by L &K Saatchi & Saatchi highlights the physical inconvenience, time escalations, budget overruns and lack of design options when it comes to making furniture at home

Goafest 2016: Media and Publisher Abbys-- Nominees Speak

By Simran Sabherwal | Apr 07, 2016

Presented by the Advertising Club and AAAI the Goafest ABBYs 2016 will once again see the entire advertising and marketing fraternity come together

Online furniture sales to reach $700 million by 2020, Urban Ladder & Pepperfry lead the way

By exchange4media News Service | Mar 21, 2016

The online furniture market, projected at $130 million, is expected to grow with a CAGR of 75 per cent and reach the $700 million mark by 2020. A look at how the frontrunners in online furniture space like Pepperfry and Urban Ladder are scoring