Search Result : Pepperfry News
 

Omni-channel to fuel growth of modern retail to INR 1,718 bn by 2019: Knight Frank India & RAI Report

By exchange4media News Service | Feb 15, 2017

Share of modern retail to increase from 19% to 24% in the next three years

ASCI cracks the whip on Horlicks Oats, Amazon India, Parachute Advansed Coconut Hair Oil ads

By exchange4media News Service | Feb 10, 2017

In November 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 100 out of 152 advertisements

Pepperfry launches Republic Day campaign

By exchange4media News Service | Jan 27, 2017

This campaign comprises creative execution across a bouquet of Entertainment, Movies, English Infotainment, and Lifestyle channels and select Hindi GEC HD channels/properties and regional channels. In addition to TV, the sale message is also being promoted across digital and social platforms like Google, YouTube, Facebook

As traffic & sales pick up, Snapdeal, Amazon, Flipkart and others ramp up ad spends

By Sarmistha Neogy | Jan 11, 2017

According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent

We plan to grow our customer base five-fold to 20 million by 2020: Ashish Shah, Pepperfry

By exchange4media News Service | Jan 10, 2017

Online furniture and home product marketplace Pepperfry has set up a target to achieve break even over the next three years. It is looking at improving gross margins and achieving scale

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

By Sarmistha Neogy | Dec 05, 2016

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

By S Yesudas | Dec 01, 2016

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

Has Amazon lost the social media battle to Flipkart and Snapdeal?

By exchange4media News Service | Nov 03, 2016

A recent analysis by research firm Meltwater says that during this year's festive season, Flipkart had nearly 50 per cent share of voice on social media as compared to Amazon and Snapdeal

The entry of IKEA will be good for the category, whether it will be good for us, we don’t know: Sanjay Gupta, Urban Ladder

By Sarmistha Neogy | Oct 27, 2016

Urban Ladder has announced plans to open offline stores and also list on e-commerce portals such as Flipkart and Amazon

AXN India strengthens its weekend programming with new shows fresh from the US

By exchange4media News Service | Oct 14, 2016

Saurabh Yagnik, Executive Vice-President and Business Head, English Entertainment Cluster, Sony Pictures Networks India, talks about new weekend programming and how has the rebranding been received so far

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