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From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

By Sarmistha Neogy | Dec 05, 2016

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

By S Yesudas | Dec 01, 2016

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

Has Amazon lost the social media battle to Flipkart and Snapdeal?

By exchange4media News Service | Nov 03, 2016

A recent analysis by research firm Meltwater says that during this year's festive season, Flipkart had nearly 50 per cent share of voice on social media as compared to Amazon and Snapdeal

The entry of IKEA will be good for the category, whether it will be good for us, we don’t know: Sanjay Gupta, Urban Ladder

By Sarmistha Neogy | Oct 27, 2016

Urban Ladder has announced plans to open offline stores and also list on e-commerce portals such as Flipkart and Amazon

AXN India strengthens its weekend programming with new shows fresh from the US

By exchange4media News Service | Oct 14, 2016

Saurabh Yagnik, Executive Vice-President and Business Head, English Entertainment Cluster, Sony Pictures Networks India, talks about new weekend programming and how has the rebranding been received so far

Snapdeal, Amazon, Pepperfry, Flipkart prep up for Diwali with new campaigns

By exchange4media News Service | Sep 22, 2016

While some players have kept their communication purely discount led, the others are trying to highlight the spirit of the festival

This Diwali, Pepperfry's new campaign targets customers' reluctance to online shopping

By exchange4media News Service | Sep 21, 2016

Interestingly, the insight for this campaign came from a Pepperfry commissioned study conducted by Nielsen Market Research

Our vision is to reach 20 million consumers by 2020: Mihir Kulkarni, Pepperfry

By Sarmistha Neogy | Aug 18, 2016

Mihir Kulkarni Head, Brand & Retention, Marketing, Pepperfry gets talking on the brand’s latest campaign, their festive plans, budget allocation, size of the furniture market, challenges, competition from IKEA and others...

No big marketing blitz for e-commerce players this Independence Day

By Sarmistha Neogy | Aug 16, 2016

Even though the players had their individual discount war raging on the site, there was no big marketing blitzkrieg seen either on TV, print or on the outdoor medium

Pepperfry encourages Indians to buy furniture all-round the year in 'don't wait for Diwali'campaign

By exchange4media News Service | Aug 06, 2016

The films have been conceptualised by Land Kenneth Saatchi and Saatchi that convey the message using real-life situations that consumers’ face to persuade them to act now instead of waiting to buy things they really need

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