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Demonetisation Blues for the Retail sector,brands offer incentives to fight drop in sales

By Sarmistha Neogy | Nov 23, 2016

Inspite of brands adding extra incentives for people to use more of cards and e-wallets, there is currently a cash crunch situation in the market

Ronaldo most discussed player during Portugal Vs France Euro 2016 finals: Facebook Insights

By exchange4media News Service | Jul 12, 2016

Facebook is where people talk about football - especially in real-time – so following Portugal’s extra-time win, Facebook looked at how people buzzed about the match

IceCream Labs targets 20% of display ad market by 2016

By Abhinn Shreshtha | Jun 03, 2015

Ad tech startup IceCream Labs is among a new generation of tech start-ups which are aggressively eyeing the Indian digital advertising market with a slew of new products

FIFA Tracker: India was the most engaged country on FIFA's official Facebook page

By exchange4media News Service | Jun 26, 2014

As per social media insights put together by Maxus Insights-Radian6, flourishing Facebook brand pages from India were Nokia, Reliance Industries, Sunsilk, and Aircel, while Coke & Sony made waves on Twitter

Media Lounge acquires Origin Beanstalk Creative Consultants

By exchange4media News Service | Apr 25, 2014

Origin Beanstalk is one of the key brands to join Media Lounge, which is in the process of acquiring other specialist agencies across various verticals in a span of three months

Pepe Jeans India ropes in Kavindra Mishra as CEO

By exchange4media News Service | Jul 11, 2013

In his new role, Mishra will be responsible to grow the existing business portfolio & designing effective strategies for Pepe Jeans India

TTN elevates Hemant Arora to Biz Head for branded content

By exchange4media News Service | May 09, 2013

In line with TNN’s strategic focus on the branded content space, Arora has been mandated with a larger business role with a P&L responsibility

Promart awards creative mandate to McCann

By exchange4media News Service | Dec 06, 2012

McCann’s Mumbai office will work on this account. The agency will be responsible for all brand communication

Promart awards creative mandate to McCann

By exchange4media News Service | Dec 05, 2012

McCann’s Mumbai office will work on this account. The agency will be responsible for all brand communication

Indian brands pin to win on social media

By Priyanka Nair | Sep 10, 2012

Pinterest, the latest social media tool, has caught the fancy of marketers. It is increasingly becoming a part of the overall marketing mix

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