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Independence Day campaigns that said it all

By Venkata Susmita Biswas | Aug 16, 2017

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

HUL wins big at Marquee Awards 2017; Guest of Honor Smriti Irani says ad industry inspires millions

By exchange4media News Service | Aug 14, 2017

The Advertising Club India hosted the inaugural edition of the Marquee Awards in Mumbai yesterday

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

By Venkata Susmita Biswas | Aug 10, 2017

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost and could have easily been any cab-hailing service’s motto.

The Advertising Club announces nomination list for Marquees 2017

By exchange4media News Service | Aug 08, 2017

The nomination list includes thought leaders who have been category game changers and innovators

CreateID8 wins mandate for Proburst

By exchange4media News Service | Jul 12, 2017

CreateID8 to build an effective and engaging brand communication strategy along with redesigning the brand identity for the entire Proburst product range

Shekhar Gupta's The Print concludes first round of investor funding

By exchange4media News Service | Jul 12, 2017

NR Narayana Murthy, Ratan Tata, Nandan Nilekani, Uday Kotak Family, Kiran Mazumdar Shaw, Rajiv C Mody, Vijay Shekhar Sharma are few of the eminent investors in the venture

e4mSpotlight: What makes Indian Premier League 'premier'?

By Madhuwanti Saha | Jul 10, 2017

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

Dollartune's 'watch ads, get paid' model gains app a million page views

By Misbaah Mansuri | Jun 28, 2017

In conversation with exchange4media, Raja Gupta, CEO, BrandAdEmedia Solutions, tells us about the app’s USP, expansion plans, brands working with the app and more

Cannes Lions 2017: I am absolutely thrilled, says Prasoon Joshi

By Srabana Lahiri | Jun 27, 2017

McCann Worldgroup India emerges as Indian agency with highest number of metals at the recently concluded Cannes Lions

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By Venkata Susmita Biswas | Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

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