Search Result : Parle Products News

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

Publicis Media India adds Rs 1000 crore plus business in the last nine months

By exchange4media News Service | Jan 25, 2017

Will now handle a number of new accounts which include Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board and Fox Media

Zenith wins Parle Products media mandate

By exchange4media News Service | Dec 19, 2016

Zenith India, part of Publicis Media wins the media mandate for Parle Products which includes categories across biscuits, snacks, rusk & chocolates.

Parle G Scores a 'Bheem-Sized' win with Seventynine and Nazara Games

By exchange4media News Service | Aug 23, 2016

Seventynine, part of digital media platform SVG Media, has announced an in-game branding campaign for Parle G as part of a special edition of ‘Chhota Bheem’ mobile game developed by Nazara Games

Parle’s Pravin Kulkarni moves on

By Priyanka Mehra | Aug 22, 2016

Kulkarni joined Parle in 1994 and served a stint of more than two decades at the company. Prior to joining Parle, he was associated with Pidilite and Blow Past

We are not going anywhere, Parle G slams shutdown rumours

By Sarmistha Neogy | Aug 09, 2016

The brand has used more than 8 to 10 newspapers for publishing the ads, there will be around 2-3 insertions per publications

The biggest differentiator would be our product: B. Krishna Rao, Parle

By Sarmistha Neogy | Apr 18, 2016

Parle Group has recently released their maiden communication for the product Mexitos which was launched in the market in August 2015. B. Krishna Rao, Deputy Marketing Manager, Parle Products spoke to exchange4media about the marketing plans of Mexitos, the target segment, the size and the challenges in this category and more

Thoughtshop Advertising wins creative mandate for Parle Melody

By exchange4media News Service | Jan 25, 2016

The agency has won the creative mandate for Parle Melody following a multi-agency pitch

Will India’s performance in India vs SA series be a pain point for marketers?

By Collin Furtado | Oct 30, 2015

In wake of the poor performance of the Indian team and the losses in both the T20 and ODI series, we asked marketers, who were looking to buy ad spots on the series, if this would impact ad-buying

Digital L&K Saatchi & Saatchi’s creates digitally crowdsourced #BiscuitGanesha for Parle Products

By exchange4media News Service | Sep 26, 2015

Participants were invited to contribute a Parle biscuit in the form of a tweet to the making of India’s first crowd sourced Biscuit Ganesha, thus building the #BiscuitGanesha at Mumbai’s popular pandal at Lalbaug