Search Result : Parle Products News
 

Parle G Scores a 'Bheem-Sized' win with Seventynine and Nazara Games

By exchange4media News Service | Aug 23, 2016

Seventynine, part of digital media platform SVG Media, has announced an in-game branding campaign for Parle G as part of a special edition of ‘Chhota Bheem’ mobile game developed by Nazara Games

Parle’s Pravin Kulkarni moves on

By Priyanka Mehra | Aug 22, 2016

Kulkarni joined Parle in 1994 and served a stint of more than two decades at the company. Prior to joining Parle, he was associated with Pidilite and Blow Past

We are not going anywhere, Parle G slams shutdown rumours

By Sarmistha Neogy | Aug 09, 2016

The brand has used more than 8 to 10 newspapers for publishing the ads, there will be around 2-3 insertions per publications

The biggest differentiator would be our product: B. Krishna Rao, Parle

By Sarmistha Neogy | Apr 18, 2016

Parle Group has recently released their maiden communication for the product Mexitos which was launched in the market in August 2015. B. Krishna Rao, Deputy Marketing Manager, Parle Products spoke to exchange4media about the marketing plans of Mexitos, the target segment, the size and the challenges in this category and more

Thoughtshop Advertising wins creative mandate for Parle Melody

By exchange4media News Service | Jan 25, 2016

The agency has won the creative mandate for Parle Melody following a multi-agency pitch

Will India’s performance in India vs SA series be a pain point for marketers?

By Collin Furtado | Oct 30, 2015

In wake of the poor performance of the Indian team and the losses in both the T20 and ODI series, we asked marketers, who were looking to buy ad spots on the series, if this would impact ad-buying

Digital L&K Saatchi & Saatchi’s creates digitally crowdsourced #BiscuitGanesha for Parle Products

By exchange4media News Service | Sep 26, 2015

Participants were invited to contribute a Parle biscuit in the form of a tweet to the making of India’s first crowd sourced Biscuit Ganesha, thus building the #BiscuitGanesha at Mumbai’s popular pandal at Lalbaug

Test cricket ad rate growth stagnates as brand interest wanes

By exchange4media News Service | Aug 27, 2015

Ad rates for test series cricket matches are estimated at Rs.50,000 - 60,000 per 10 second spot and growth over the years has not picked up. Has the popularity of 20-20 and ODIs rendered test series format unappetising for brands?

ITC, Amul, AAP, Hotstar, Mahindra & Mahindra amongst winners at Pitch Top 50 Brands

By exchange4media News Service | Aug 14, 2015

Xiaomi, OLX, HCL, Arnab Goswami, Flipkart, Rolex are some of the other brands that made it to this year's Pitch Top 50 Brands list

OLX, TCS, Asian Paints, HCL and Parle Products: Winners speak on Pitch Top 50 Brands

By exchange4media News Service | Aug 14, 2015

OLX's Amarjit Batra, TCS' Deep Pandey, Parle Products' Mayank Shah and B Krishna Rao, HCL's Apurva Chamaria and Asian Paints' Sameer Wadhera on winning accolades at Pitch Top 50 Brands

123

JOBS & CAREER