Search Result : Outdoor Advertising News

Gozoop in talks to acquire 56 Blue Lights

By exchange4media News Service | Oct 17, 2016

Known for its aggressive expansion and global footprint that spans three continents, this could mark Gozoop’s third acquisition since the company’s inception in 2010. Gozoop acquired Indian digital media firm Red Digital in 2013 and iThink Infotech a technology agency in 2014

Pioneer Publicity wins rights to new inventory in Pune and Kolkata

By Abhinn Shreshtha | Sep 19, 2016

Pune-based Pioneer Publicity has won the rights to six gantries in Pune and 148 bus shelters in Kolkata

OOH looks for exciting H2'16 as festive season kicks in

By exchange4media News Service | Sep 05, 2016

The advent of Ganesh Chaturthi usually announces the start of the festival season, which is what usually pushes advertising spends in the second half of the year. This year, according to outdoor experts we spoke with, the outdoor industry has faced tough competition as advertisers look at new mediums like digital to talk to clients

Chennai Metro: A new premium advertising platform

By exchange4media News Service | Jul 19, 2016

JCDecaux has the exclusive advertising rights for the Chennai Metro Rail Limited’s (CMRL) rolling stocks (trains). These include exclusive external wraps, internal train branding as well as a combination of both. The contract is for a period of 10 years and will include all the proposed 32 stations and 42 trains of the Chennai Metro Project where-in each train comprises four car coaches

Merahoardings launches first outdoor advertising ad-space booking app

By exchange4media News Service | Jul 05, 2016

Merahoardings’s online outdoor advertising ad-space booking app led to new trends on OOH advertising in India. It helps market players to identify the ongoing trends in the key segments of the industry and anticipate growth in future depending upon changing industry dynamics in coming years

IIM Calcutta alumni launch unique mobile marketing & outdoor initiative

By exchange4media News Service | Jun 27, 2016

Chikoop is an innovative audio mobile marketing solution while 8Hoarding is an outdoor advertising venture using big data intelligence and sophisticated mathematical models

MEC's Wavemaker reveals how it helped ‘Broken Witt Rebels’ secure multiple record deals

By exchange4media News Service | Jun 25, 2016

Speaking at the Cannes Lions Festival this evening, the team at MEC Wavemaker demonstrated how the approach it has taken to creating powerful content and targeted social engagement is relevant to any brand seeking to resonate with its target audience.

Cannes Lions 2016: 11 Indian entries shortlisted for Print & Publishing Lions

By exchange4media News Service | Jun 20, 2016

J.Walter Thompson has been shortlisted in four categories while Taproot Dentsu and Dentsu Creative Impact has been shortlisted in 3 categories each

Mobile internet consumption to grow 28% in 2016: Zenith Media

By exchange4media News Service | Jun 17, 2016

The amount of time people around the world devote to using mobile internet will increase by27.7% this year, driving a 1.4% increase in overall media consumption, according to Zenith’s Media Consumption Forecasts, published today. The consumption of all other media – including desktop internet – will decline, by 3.4% in total

Amusement parks increasing ad spend on Outdoor Advertising – Sanjeev Gupta

By exchange4media News Service | Apr 26, 2016

There has been a15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season