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Guest Column: Why digital OOH matters now more than ever: Shriranga Sudhakara, Vyoma

By Shriranga Sudhakara | Sep 08, 2017

An estimated growth of 25 per cent CAGR by 2019 for the DOOH sector is also a strong validation that the market landscape is swiftly warming up to enriching platforms and recognizing them as a strategic asset.

Vyoma Media invited to be part of PM Narendra Modi’s and NITI Aayog’s initiative, Champions of Change

By exchange4media News Service | Sep 02, 2017

Vyoma Media was the only company representing the DOOH community and technological advances being used in the sector

IOAA and AAAI will together implement a standard procedure for the OOH sector

By Abhinn Shreshtha | Aug 22, 2017

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencies and advertisers more disciplined

OOH sector hoping for festive cheer

By Abhinn Shreshtha | Aug 18, 2017

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Madison OOH shines at Outdoor Advertising Awards

By exchange4media News Service | Aug 09, 2017

The awards were won across a wide range of clients like Tata Motors, Naco, Pidilite, Bluestar, Asian Paints, Snapdeal and Raymond

Messe Frankfurt India announces acquisition of Screen Print India

By exchange4media News Service | Aug 08, 2017

The event to be part of Messe Frankfurt’s Texpertise Network expanding its presence in high-growth Indian market

JCDecaux bags exclusive rights for luxury mall The Collection, UB City

By exchange4media News Service | Jul 28, 2017

With a footfall of 1.5lacs monthly, the Bengaluru-based mall has become the top destination for all things luxury

Metrics: An OOH (pipe) dream?

By Abhinn Shreshtha | Jul 24, 2017

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

FIA and JCDecaux's #3500LIVES campaign generates over 1 bn views

By exchange4media News Service | Jul 11, 2017

Translated into nearly 30 languages, the campaign was launched on 10 March in over 70 countries in 2017

The Social Street wins OOH business for Star India's entertainment channels

By exchange4media News Service | Jun 16, 2017

The agency manage all OOH activities including Life OK, Star Gold, Channel V, Star Movies, Star World, Star Jalsha, Star Pravah, Hotstar and a host of other regional channels

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