Search Result : Outdoor Advertising News
 

Guest column: 6 most common mistakes people make with outdoor advertising: Alok Gupta, Director, Graphisads

By exchange4media News Service | May 06, 2017

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

Dainik Bhaskar launches Surat edition

By exchange4media News Service | May 02, 2017

With this launch, DB Corp now publishes seven newspapers with 63 editions across 14 states in India

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Remembering the Czar of Regional Journalism – late Ramesh Chandra Agarwal

By Ruhail Amin | Apr 22, 2017

Agarwal was a visionary and risk taker with a sharp grip on the changing market dynamics of the language papers

Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry

By Saif Ahmad Khan | Mar 27, 2017

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

Winners Speak: e4m NEONS OOH Conference Awards 2017

By exchange4media News Service | Mar 27, 2017

The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

By exchange4media News Service | Mar 25, 2017

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising

e4m NEONS OOH, 2017: Shortlist Unveiled

By exchange4media News Service | Mar 17, 2017

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

Will metros be the new airports for OOH?

By exchange4media News Service | Feb 14, 2017

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

OOH sector faces the brunt of demonetization drive

By Abhinn Shreshtha | Nov 28, 2016

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

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