Search Result : Outdoor Advertising News
 

FIA and JCDecaux's #3500LIVES campaign generates over 1 bn views

By exchange4media News Service | Jul 11, 2017

Translated into nearly 30 languages, the campaign was launched on 10 March in over 70 countries in 2017

The Social Street wins OOH business for Star India's entertainment channels

By exchange4media News Service | Jun 16, 2017

The agency manage all OOH activities including Life OK, Star Gold, Channel V, Star Movies, Star World, Star Jalsha, Star Pravah, Hotstar and a host of other regional channels

Guest column: 8 common misconceptions about outdoor advertising: Alok Gupta, Director, Graphisads

By Alok Gupta | Jun 10, 2017

Gupta highlights some of the biggest advantages of OOH including price effectiveness and visibility

Guest Column: Digital has tremendous scope in OOH: Shriranga Sudhakara, VYOMA Media

By Shriranga Sudhakara | Jun 05, 2017

Shriranga Sudhakara, Managing Director, VYOMA Media, talks Digital-Out-of-Home (DOOH), its power to engage audiences and more

First demonetisation, then RERA: How the OOH sector is grappling with a double blow

By Abhinn Shreshtha | May 29, 2017

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Guest column: 6 most common mistakes people make with outdoor advertising: Alok Gupta, Director, Graphisads

By exchange4media News Service | May 06, 2017

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

Dainik Bhaskar launches Surat edition

By exchange4media News Service | May 02, 2017

With this launch, DB Corp now publishes seven newspapers with 63 editions across 14 states in India

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Remembering the Czar of Regional Journalism – late Ramesh Chandra Agarwal

By Ruhail Amin | Apr 22, 2017

Agarwal was a visionary and risk taker with a sharp grip on the changing market dynamics of the language papers

Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry

By Saif Ahmad Khan | Mar 27, 2017

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

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