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Zirca will launch 3 content marketing related products in the next two years: Neena Dasgupta, CEO & Director, Zirca Digital Solutions

By Venkata Susmita Biswas | Jul 20, 2017

Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday

Personalised ad generates 3x the engagement of a non-personalised ad: Naren Nachiappan, Jivox

By Akshata R Murthy | Jul 06, 2017

Naren Nachiappan, MD India of Jivox, elaborates the importance of personalised ads for marketer & how impactful they are on the audiences targeted by brands.

EU slaps Google with record $2.7 billion fine

By exchange4media News Service | Jun 29, 2017

Search engine giant Google is accused of favouring some of its own services over those of its rivals; appeal in European Court of Justice expected

Guest Column: Diary of a CCC (Complete Companion @Cannes)

By Ashwini Deshpande | Jun 22, 2017

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By exchange4media News Service | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

Oracle buys digital measurement cloud company, Moat

By exchange4media News Service | Apr 21, 2017

Creates one of the world’s most comprehensive cloud platforms for marketing data and analytics

My personal goal is to create a 100 billion dollar company that India has never produced so far: Vijay Shekhar Sharma

By Srabana Lahiri | Dec 21, 2016

A man of few words but, surprisingly, one who writes good poetry and even his own company’s ads, Sharma is a disruptor and innovator like none other. On the sidelines of IPOY2016, we caught up with Sharma to know more about his successful journey, how demonetisation changed the game for his pet project Paytm and more...

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space?

By Abhinn Shreshtha | Nov 15, 2016

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Indigo Consulting brings in Rajesh Ghatge as CEO

By Priyanka Mehra | Nov 12, 2016

He will report to Saurabh Varma, Chief Executive Officer, Leo Burnett, South Asia, and will be based out of the Mumbai office

GreedyGame appoints Ankit Rawal as VP, Revenue

By exchange4media News Service | Oct 27, 2016

Prior to entering the mobile advertising industry he’s worked with top companies such as Microsoft and Oracle.

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