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IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By exchange4media News Service | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

Oracle buys digital measurement cloud company, Moat

By exchange4media News Service | Apr 21, 2017

Creates one of the world’s most comprehensive cloud platforms for marketing data and analytics

My personal goal is to create a 100 billion dollar company that India has never produced so far: Vijay Shekhar Sharma

By Srabana Lahiri | Dec 21, 2016

A man of few words but, surprisingly, one who writes good poetry and even his own company’s ads, Sharma is a disruptor and innovator like none other. On the sidelines of IPOY2016, we caught up with Sharma to know more about his successful journey, how demonetisation changed the game for his pet project Paytm and more...

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space?

By Abhinn Shreshtha | Nov 15, 2016

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Indigo Consulting brings in Rajesh Ghatge as CEO

By Priyanka Mehra | Nov 12, 2016

He will report to Saurabh Varma, Chief Executive Officer, Leo Burnett, South Asia, and will be based out of the Mumbai office

GreedyGame appoints Ankit Rawal as VP, Revenue

By exchange4media News Service | Oct 27, 2016

Prior to entering the mobile advertising industry he’s worked with top companies such as Microsoft and Oracle.

Salesforce makes acquisition, but it is not Twitter

By exchange4media News Service | Oct 05, 2016

Despite rumours that a bid for Twitter was imminent, Salesforce, yesterday, acquired data management startup Krux for $700 million in a cash plus stock deal. Does a Twitter acquisition still make sense?

Instagram hits 500,000 advertisers

By exchange4media News Service | Sep 24, 2016

According to the press release, in just six months, the number of advertisers has more than doubled. And that includes a variety of businesses from around the world. In fact, the top five countries seeing advertiser adoption are the US, Brazil, UK, Australia and Canada

Vuclip appoints Nish Bhutani as Global Product Head

By exchange4media News Service | Sep 08, 2016

In his new role, Bhutani will lead product innovation and operations to grow the monthly subscriber base, increase user traffic and build engagement with all Vuclip’s product offerings

Network18 strengthens revenue proposition, consolidates television revenues of the group

By exchange4media News Service | Jul 21, 2016

The group appointed Joy Chakraborthy as President- Revenue for TV18 in May 2016 and recently entrusted him with added responsibility as CEO- Forbes India. Also, the group has recently appointed Priyanka Datta as EVP to head the English News Cluster and Preeti Sahni has been appointed as VP to head Sales for Forbes India & International business for English news channels of the network

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