Adex takes a beating; industry hopes for revival in 2018

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

From competition to collaboration - The changing dynamics of offline and online retail

The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline pl...

In Oct, Amazon Topped the Digital Advertiser Charts on Desktop and Mobile: Adby Ventures Report

Summing up the Diwali season, Adby Ventures released a report about 10,000 Active advertisers across the country advertising in the festive month endi...

Thor: Ragnarok associates with Amazon, Myntra, Pantaloons, Oppo to capture Marvel mania

To extend the excitement and anticipation around Thor: Ragnarok beyond the screens and spread Super Hero thrill into the daily lives of fans, Disney I...

BARC Week 42: Videocon D2H overtakes Amazon Online To Rule Top 10 Brands

Videocon D2H climbed dramatically to lead BARC’s Top 10 Brands for Week 42 (October 14-20) with 15,585 insertions

Why Samsung is Most Attractive and Trusted, but not Samsung Mobiles?

Samsung leads most trusted brands list and most attractive brands index, Samsung Mobiles is ranked 215 in Most Attractive Brands list

Amazon continues to rule Top 10 Brands: BARC Week 41

Amazon ruled BARC's Top 10 Brands and took the tenth spot in Top Advertisers for Week 41 (October 7-13)

Samsung tops Most Attractive Brands Index: TRA

Reliance Jio, and Patanjali give market leaders Airtel and HUL tough competition in telecom and FMCG categories respectively

Why Vivo is missing in action this festive season?

The Chinese smartphone maker, which is known for big ad spends, is missing in action this festive season

Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

COMIO to spend 50 per cent of budget on marketing

The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment

HBO and HBO HD to premiere XXX: The Return of Xander Cage

The film also marks the debut of actor Deepika Padukone in Hollywood

Have integrated our brand in a smarter way by avoiding some annoying displays—Will Yang, Oppo

Despite being present in almost 28 markets globally, India continues to be the most important overseas market for Chinese smartphone maker Oppo. Will...

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

The biggest challenge is to reinvent Bigg Boss every year: Raj Nayak, CEO, Colors

The brand custodians were excited and enthusiastic about their association with Bigg Boss at a press conference held in Mumbai on Tuesday evening. The...

India is the most important market in overseas business for OPPO: Will Yang, Brand Director, OPPO

At the launch of the "red" edition of OPPO F3 this Diwali, we had a quick conversation with Will Yang, Brand Director, OPPO, about how they are lookin...