Why Vivo is missing in action this festive season?

The Chinese smartphone maker, which is known for big ad spends, is missing in action this festive season

Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

COMIO to spend 50 per cent of budget on marketing

The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment

HBO and HBO HD to premiere XXX: The Return of Xander Cage

The film also marks the debut of actor Deepika Padukone in Hollywood

Have integrated our brand in a smarter way by avoiding some annoying displays—Will Yang, Oppo

Despite being present in almost 28 markets globally, India continues to be the most important overseas market for Chinese smartphone maker Oppo. Will...

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

The biggest challenge is to reinvent Bigg Boss every year: Raj Nayak, CEO, Colors

The brand custodians were excited and enthusiastic about their association with Bigg Boss at a press conference held in Mumbai on Tuesday evening. The...

India is the most important market in overseas business for OPPO: Will Yang, Brand Director, OPPO

At the launch of the "red" edition of OPPO F3 this Diwali, we had a quick conversation with Will Yang, Brand Director, OPPO, about how they are lookin...