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Archana Anand appointed Business Head of DittoTV

By exchange4media News Service | Feb 05, 2016

Zee Enterprises has appointed Archana Anand, VP & Head (Global Business Development, Performance Marketing and Life Cycle Management) at Zee Convergence as the Business Head of DittoTV.

MediaCom promotes Rathi Gangappa to Chief Operating Officer

By exchange4media News Service | Jul 03, 2015

In the new role she will be in charge of all day to day operations of the company. All MediaCom India office heads and specialist unit leads will report to her

Affle launches ad2campaign, a data centric mobile marketing platform

By exchange4media News Service | Mar 25, 2014

ad2c has been rebranded as ad2campaign as part of this launch. This aligns ad2campaign with Affle's data and audience centric mobile marketing platform strategy & the evolving industry dynamics of mobile marketing

OnMobile closes deal to acquire Livewire Mobile

By exchange4media News Service | Jul 23, 2013

The combined entity will increase thrust into North American market with expanded mobile entertainment portfolio. David Fondots will head the combined entity ops

Madison renames units; adds more services to overall offering

By Noor Fathima Warsia | Sep 27, 2011

In a bid to simplify and add more from its stable to its advertisers, Madison World has renamed some of its older units, specifically from Madison Media. The agency has also launched standalone units for some of its key clients. Some of its newer offerings too have begun to take shape.

Global media cos. eye digital and more, again...

By Noor Fathima Warsia | Feb 21, 2011

With Draftfcb and Leo Burnett announcing their focus on developing digital, shopper marketing/retail and other disciplines in India and WPP announcing the clubbing of its interactive units to form Possible, the spotlight on digital and other specialised offerings is back.

Debraj Tripathy appointed COO of MediaCom India

By exchange4media News Service | Jan 04, 2011

A press release issued by MediaCom has stated that Debraj Tripathy has been appointed as Chief Operating Officer for India. He will be responsible for leading development across MediaCom’s offices in Bangalore, Chennai, Delhi and Mumbai.

OnMobile and Madison World team up for mobile marketing

By exchange4media News Service | Dec 08, 2010

VAS major OnMobile has tied up with Madison World to create a JV focussed on mobile advertising. With this pact, the two companies hope to leverage new opportunities to reach out to audiences by combining the specialisation each has.

i-Next in strategic content partnership with BBC Hindi

By Nitin Pandey | Sep 13, 2010

i-Next, the bilingual compact daily from Jagran Prakashan Ltd, has become a print partner for international media giant the BBC for sourcing content for its national, international, sports and business pages.

Roller-coaster ride for FM radio in India, but the road ahead high on optimism

By Robin Thomas | May 10, 2010

The advent of FM radio gave a fresh lease of life to the stagnant radio industry in India. That was in 1999, when the Government of India had decided to allow private players to enter the FM broadcasting sector with a 10-year licensing period. Now with Phase III of FM expansion expected soon, exchange4media speaks to industry leaders to find out how the FM journey in India has been, and the road ahead.

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