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Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

By S Yesudas | Dec 01, 2016

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

Epica announces Omnicom as its Holding Company of the Year

By exchange4media News Service | Nov 25, 2016

Omnicom’s agencies – TBWA, DDB and BBDO – won a combined total of 82 awards during the recent 30th edition of the Epica Awards

OMD and DDB Mudra consolidate Media Services, under OMD brand in India

By Priyanka Mehra | Nov 17, 2016

As per the agreement, the current media business of DDB (TV, Print, Radio, and Cinema & Digital) will get rebranded as OMD MudraMax

iProspect India fortifies leadership, appoints Soham Bhagnari as AVP – Business Development

By exchange4media News Service | Nov 08, 2016

His appointment will boost efforts of winning digital mandates from client sectors that go beyond the company’s forte and venture into new business territories

Mainardo de Nardis, CEO, OMD Worldwide to deliver keynote address @exchange4media conclave

By exchange4media News Service | Nov 03, 2016

De Nardis will be addressing the umbrella theme for the conclave this year, which is ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’

Leigh Terry appointed CEO, IPG Mediabrands, APAC

By exchange4media News Service | Jul 19, 2016

Terry will start his new assignment with IPG Mediabrands at the end of 2016, and will partner with Reg Davidson, who was named CFO of Mediabrands Asia Pacific earlier this year. Davidson is formerly CFO of IPG Mediabrands Australia

SAP India partners with DDB Mudra Group for Managed Marketing Services mandate

By exchange4media News Service | Jul 15, 2016

The agency has created a bespoke infrastructure to drive Creative & Content Development, Digital & Social Media Marketing, Tele-Marketing and Audience Engagement, Experiential Marketing & Event Design along with program management functions of the brand with an integrated approach

India leg of Diageo global pitch underway; account size pegged at Rs 100 crore

By Priyanka Mehra | Jul 08, 2016

The current media agency on the account is Mindshare from the GroupM umbrella

Panic grips Indian market on global uncertainty post Brexit; media stocks plummet

By exchange4media News Service | Jun 28, 2016

Despite assurances, the Indian market saw volatility following UK’s decision to exit the EU. Further short-term worries might still affect the marketing and media industry

Cannes Lions 2016: Sir Martin Sorrell, Maurice Lévy, Michael Roth, John Wren, Yannick Bolloré and Tadashi Ishii find 'Common Ground' in support of the UN

By Srabana Lahiri | Jun 25, 2016

UN Secretary-General Ban ki-Moon makes successful ‘pitch’ for support for the UN’s 17-point Sustainable Development Goals at Cannes Lions

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