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GroupM's Brian Lesser joins AT&T to set up in-house ad division

By exchange4media News Service | Aug 08, 2017

Lesser, who served as CEO of GroupM North America, is expected to help build a new analytics and advertising division within AT&T

Marketing experts assure that data will be the new electricity in 3–4 years

By exchange4media News Service | Jul 31, 2017

At the launch of the 13th edition of BW Businessworld Marketing Whitebook, marketing experts explored whether data has really failed marketers with data-led insights not converting into realities in 2016

BARC India ropes in Nielsen for Digital Measurement

By exchange4media News Service | Jul 04, 2017

Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market

Cannes Lions 2017: Some celebrated campaigns

By exchange4media News Service | Jun 27, 2017

Here are some Grand Prix-winning campaigns that the world raved about

Cannes Lions 2017: The ad festival need not be held at Cannes, says Sir Martin Sorrell

By exchange4media News Service | Jun 24, 2017

WPP founder and CEO Sir Martin Sorrell says the Cannes Lions could be done ‘differently and better’

Amagi Media Labs appoints Amol Dighe as Business Head

By exchange4media News Service | Jun 07, 2017

His mandate with Amagi spans across channel strategy and media buying along with growing and adding new revenue streams targeted at both national and regional advertisers

Affle launches fraud detection platform, mTraction FaaS

By exchange4media News Service | Jun 02, 2017

mTraction FaaS aims to detect and eliminate growing fraudulent practices in the mobile performance marketing industry

Technology is bridging the gender gap: ABP Session at WEF 2017

By exchange4media News Service | May 16, 2017

A panel discussion on ‘Leveraging Digital to Engage Women Audiences in India’ was organised at the recently held Women Economic Forum 2017. The idea was to understand the role that digital platforms are playing in connecting marketers to women across the world

The One Show Announces 2017 Winners; Best of Show honour for The Refugee Nation

By exchange4media News Service | May 16, 2017

243 Pencils awarded – 70 Gold, 75 Silver and 98 Bronze – to winners from 23 countries

Havas Group appoints Peter Mears as COO of all media units

By exchange4media News Service | Apr 17, 2017

Mears will oversee operations and strategy of all Havas media units and will support regional and local leadership for agency management, new business and local client strategy

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