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Brands touch hearts this Independence Day

By Misbaah Mansuri | Aug 14, 2017

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

By Venkata Susmita Biswas | Aug 10, 2017

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost and could have easily been any cab-hailing service’s motto.

Messe Frankfurt India announces acquisition of Screen Print India

By exchange4media News Service | Aug 08, 2017

The event to be part of Messe Frankfurt’s Texpertise Network expanding its presence in high-growth Indian market

Ola Prime Play ties up with Plush Places to enrich commute experience

By exchange4media News Service | Jul 31, 2017

Ola Prime Play customers will now have access to entertaining video capsules that are part of a digital travel series

Digital displays to increase from 10,000 to three lakhs in a few years: Shriranga K Sudhakara, MD, Vyoma

By Akshata R Murthy | Jul 29, 2017

Massive growth in transportation expected to help the growth of the industry

Guest Column: Sex, Celebrities, And finally a third: Arko Provo Bose, Group Creative Director, Lowe Lintas

By Arko Provo Bose | Jul 17, 2017

Topicality is getting audiences to tune in from the word go, says Arko Provo Bose

Pitch Top 50 Brands for 2017 announced

By exchange4media News Service | Jul 07, 2017

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master Connectors, Globetrotters, Bottom of the Pyramid and Gender Equitable

Micromax has always counted on innovations: Shubhodip Pal

By Dolly Mahayan | Jul 05, 2017

Pal on how Micromax has revolutionised the smartphone industry in India and how it stands out from its competitors

Pitch Top 50 Brands: Jury's decision is out

By exchange4media News Service | Jun 28, 2017

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017

Magicbricks teams up with Ola for free site visits with Ola Rentals

By exchange4media News Service | Jun 19, 2017

Plans to extend this partnership to other markets over the next six months

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