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HT Media consolidates its brands with Dentsu Impact

By exchange4media News Service | Jan 19, 2017

With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM & Nasha FM, which are handled by Ogilvy & Mather

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Asian Paints Ultima Protek’s humorous ad with Ranbir Kapoor gets 1 million views on YouTube

By Sarmistha Neogy | Jan 12, 2017

O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer

O&M's new campaign for Asian Paints sees Ranbir Kapoor in a unique role

By exchange4media News Service | Jan 10, 2017

The dare was a truly refreshing and interesting take on the brief to establish UltimaProtek as the best waterproofing paint

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia

By Priyanka Mehra | Jan 10, 2017

He Will report to Saurabh Varma, CEO, Publicis Communications India, at Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content

Prashanth Challapalli bids adieu to iContract as EVP & Digital Head

By Priyanka Mehra | Jan 07, 2017

Today is his last working day at the agency

Rewind 2016: Advertising campaigns that broke social stereotypes

By Venkata Susmita Biswas | Jan 04, 2017

2016 saw many campaigns that dealt with social causes. Here are some that were the most popular

MullenLowe Lintas Group retains title of EFFIE Agency of the Year

By exchange4media News Service | Dec 17, 2016

The Advertising Club (TAC) India hosted the 16th edition of the “EFFIE AWARDS INDIA 2016” in Mumbai with over 1000 people from across the industry attending the prestigious event

Jack in the Box Worldwide appoints Kaizad Pardiwalla as President

By exchange4media News Service | Dec 08, 2016

Pardiwalla, who joins from Orchard Advertising, will report to Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective

Publicis Media India appoints GroupM's Shan Jain as Practice Head - Business Transformation

By exchange4media News Service | Dec 08, 2016

Jain comes with more than twenty four years of rich and diverse experience across Media, Account Planning, Strategy and Account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy

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