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Somany Ceramics signs on Ogilvy & Mather as its ad agency

By exchange4media News Service | Jun 28, 2017

Ogilvy & Mather will manage Somany Ceramics’operations from their Gurgaon office; the mandate consists of the brand’s diverse product portfolio

Vikas Parihar joins FCB India as President – Digital Integration

By exchange4media News Service | Jun 28, 2017

Parihar will be based out of Mumbai and will lead the digital transformation journey of the Group

Cannes Lions 2017: It was important for the Fearless Girl to be powerful, but not antagonistic, say creators

By Srabana Lahiri | Jun 27, 2017

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the campaign that has taken the world by storm, winning four Grand Prix awards at the Cannes Lions

Cannes Lions 2017: Some celebrated campaigns

By exchange4media News Service | Jun 27, 2017

Here are some Grand Prix-winning campaigns that the world raved about

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By Venkata Susmita Biswas | Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

How we CANNED it!

By Srabana Lahiri | Jun 27, 2017

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all-time best performance of 40 metals at Cannes. Technology meets social purpose to bring about change and add meaning to people’s lives

Cannes Lions 2017: 2 Golds, 2 Silvers & 3 Bronzes on Day 6 take India's metal tally to 39

By exchange4media News Service | Jun 24, 2017

India broke its 2013 record of 33 metals, making 2017 the country’s best performance to date

Cannes Lions 2017: BBDO India and Leo Burnett strike Gold in Creative Effectiveness; two Silvers for BBDO India and O&M add to tally

By Srabana Lahiri and Samarpita Banerjee | Jun 24, 2017

The award-winning campaigns were Ariel Share the Load, Bajaj V, Dads #ShareTheLoad and Beauty Tips by Reshma

Cannes Lions 2017: McCann WorldGroup, Ogilvy & Mather bag one Bronze each in Radio Lions

By exchange4media News Service | Jun 24, 2017

McCann WorldGroup won for its ‘Dermaclinix - The Scientist’ campaign while Ogilvy & Mather won for its #NotMusicToMyEars campaign

Cannes Lions 2017: The ad festival need not be held at Cannes, says Sir Martin Sorrell

By exchange4media News Service | Jun 24, 2017

WPP founder and CEO Sir Martin Sorrell says the Cannes Lions could be done ‘differently and better’

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