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Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares

By exchange4media News Service | Dec 06, 2016

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

Mondelez India Launches a Marketing Campaign for Cadbury Fuse

By exchange4media News Service | Dec 03, 2016

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

Unruly, Ogilvy & Mather, Reprise Media partner to bring Unruly EQ to India

By exchange4media News Service | Dec 01, 2016

New proprietary tool uses emotional, biometric and audio testing to allow brands to maximise emotional and business impact of ads

Sidharth Shukla joins OgilvyOne Worldwide Delhi at VP & Head of Office

By exchange4media News Service | Nov 28, 2016

Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7

Publicis Capital Delhi appoints Nitin Pradhan as Head of Creative

By exchange4media News Service | Nov 21, 2016

Pradhan has in the past worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a Director with Curious Films

Malvika Mehra launches Tomorrow Creative Lab

By exchange4media News Service | Nov 18, 2016

With Tomorrow, Mehra wants to bring an open and experimental, yet disciplined and sensible approach to brand design and communication, marrying the best of what worked yesterday with the most disruptive thinking and technologies in the works today

Titan initiates Media review

By Priyanka Mehra | Nov 15, 2016

Maxus from the GroupM umbrella is the current media agency on the account

Manasi Kadne joins Publicis Capital as ECD

By exchange4media News Service | Nov 11, 2016

At Publicis Capital, Kadne will lead the creative charge at the Mumbai office and the L’Oreal Garnier account, reporting to Bobby Pawar, Managing Director & Chief Creative Officer, Publicis South Asia

Big advertisers shine at 1st AIM and e4m magazine advertising awards

By exchange4media News Service | Nov 10, 2016

The Association of Indian Magazines (AIM) in partnership with exchange4media constituted the Magazine Advertising Awards. In its first edition, it rewarded excellence in advertising across creative and media categories

Asia Pacific Effie Awards appoints Anthony Wong as 2017 Awards Chairman

By exchange4media News Service | Nov 05, 2016

In addition to his corporate roles, he is an active leader in developing the marketing effectiveness agenda in Asia and beyond. He has spent a decade serving as Regional Judge, Finals Judge, Awards Presenter, Master of Ceremony, Expert Advisor, Vice Chairman and Chairman of the Jury at the China Effie

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