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Maxus retains digital mandate for Titan

By Priyanka Mehra | Mar 20, 2017

All leading media agencies were part of this pitch

Star Plus-Aamir Khan's 'Nayi Soch' campaign crosses 40 million views across digital platforms

By exchange4media News Service | Mar 09, 2017

In conversation with Gayatri Yadav (President, Consumer Strategy & Innovation) and Narayan Sundararaman (General Manager, Star Plus) on the thought behind the campaign

Lodestar bags media duties of MP Birla Cement

By exchange4media News Service | Mar 08, 2017

As a first step of its new branding exercise, M P Birla Cement has launched “PERFECT” as a premium Portland Pozzolana Cement in Central India

Women's Day ads reflect social discourse

By Akshata R Murthy | Mar 08, 2017

This year saw many ads that broke stereotypes and addressed various aspects of women’s empowerment, gender bias, and gender roles

Guest Column: How start-ups and SMEs can compete with big brands and MNCs on SEO results?: Anil Kumar Singh, Ogilvy & Mather

By Anil Kumar Singh | Mar 06, 2017

Being at the top in a search engine result page gives any business a great boost in overall growth, recognition and achievement of goals, says Singh

WPP Preliminary Results: billings at £55.245 billion, up 5.5%; revenue growth of 17.6%

By exchange4media News Service | Mar 06, 2017

The group registered a like-for-like revenue growth in all regions, led by strong growth in Western Continental Europe and Asia Pacific, Latin America, Africa & the Middle East and Central & Eastern Europe

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

By exchange4media News Service | Mar 03, 2017

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

Brooke Bond Red Label’s new ad addresses the issue of loneliness

By Akshata R Murthy | Mar 03, 2017

The latest ad by Ogilvy and Mather follows the story of a lonely elderly woman suffering from Alzheimer's

Medulla ropes in mainline advertising talent to up creative and planning benchmarks in healthcare advertising

By exchange4media News Service | Mar 02, 2017

Joining Medulla are three key people. Subash Franklin from DDB Mudra joins as Sr. Director Consumer Healthcare while Ritu Sinha and Abhinay Patil join as Creative Directors

Chak De India girl Chitrashi Rawat promotes Vodafone Play

By exchange4media News Service | Mar 01, 2017

Television commercial and digital campaign launched to create awareness for Content App

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