Search Result : Ogilvy News

PointNine Lintas appoints Asheesh Malhotra as Executive Director, GolinOpinion

By exchange4media News Service | Aug 17, 2017

Malhotra joins GolinOpinion from the Ogilvy group where he was President, Bates CHI&Partners heading their Mumbai and Delhi offices

Jal Mahotsav from MP Tourism gets its latest TVC right with a childlike heart

By exchange4media News Service | Aug 12, 2017

The stop motion TVC was shot with over 700 water colour paintings, where the key frames were painted by children and the style was carried forward by more than 30 professional artists

Friendship Day 2017 campaigns hit sweet and socially meaningful spots

By exchange4media News Service | Aug 08, 2017

While some campaigns predictably targeted youth, others were a refreshing change by lauding unsung heroes and taking up environmental causes

Raksha Bandhan ads strike a balance between 'emotional' and 'progressive'

By exchange4media News Service | Aug 07, 2017

From emotional to progressive storytelling, brands spin heartwarming tales with unique Raksha Bandhan ads

Vodafone urges youth to take friendships offline with #LookUp campaign

By exchange4media News Service | Aug 05, 2017

Encouraging actual relationships with friends, the video has resonated with the youth this Friendship Day, garnering over 22 million views in 100 hours

Five ads that became social media gold

By Misbaah Mansuri | Aug 04, 2017

We decode 5 ads that recently went viral...

Tushar Pal joins Law & Kenneth Saatchi& Saatchi as ECD

By exchange4media News Service | Aug 03, 2017

He has over 15 years of experience across agencies such as Lowe Lintas, DDB Mudra, Ogilvy and FCB Ulka

AAAI announces workshop led by Sridhar Ramanathan

By exchange4media News Service | Aug 02, 2017

The Creative Block Busting© workshop will be held on August 23 in Mumbai

60% of our budget is spent on content partnership and brand activations: Vasantha Kumar, IBM

By Madhuwanti Saha | Aug 01, 2017

Vasantha Kumar, Director of Marketing, IBM, talks about IBM Watson’s latest campaign, his emphasis on print and digital and why he can’t apply the usual marketing strategy to target start-ups

UP, MP and Maharashtra lead top 5 ad spending states

By Ruhail Amin | Jul 26, 2017

There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented. Here is a peek into the top 5 ad spending states of India.