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A good customer experience turns a casual customer into a loyal one: Anand Narang, Bata India

By Christina Moniz | Jul 12, 2017

Narang, VP, Marketing at Bata India on how the footwear brand became a household name across India and its new campaign

13% rise in advertisers on rural-focused channels: Partho Dasgupta, BARC India

By Madhuwanti Saha | May 15, 2017

Partho Dasgupta, CEO, BARC India, on two years of BARC data rollout, observing rural viewership and the aftermath of universe expansion, among other matters

Will Arnab Goswami's Republic cash in on the growth in the English News Genre?

By Priyanka Mehra & Madhuwanti Saha | Mar 23, 2017

Industry insiders indicate that Republic has already received its license and is expected to launch in the next few weeks

BARC India updates TV Universe; total TV viewership jumps up by 18%

By exchange4media News Service | Mar 03, 2017

With the new Universe Estimate (UE), Week 8 has seen a significant increase of 18 per cent in Total TV viewership in the country. Total TV impressions have grown from 22.7 billion in week 7 to 26.7 billion impressions in week 8

US Elections: What does the media have to say about Clinton vs Trump?

By exchange4media News Service | Nov 09, 2016

The role of the President of the United States is up for grabs and though Hillary Clinton seemed the frontrunner, it is now anyone’s guess who wins the elections. We take a look at some of the key issues and what the international media has to say about both candidates and their policies

Seminar on Dr Daisaku Ikeda's 2016 Peace Proposal to be held in Bangalore

By exchange4media News Service | Oct 20, 2016

Bharat Soka Gakkai is holding a peace symposium on 21 October 2016, between 6:30 pm and 8:00 pm at the Indian Institute of Management – Bangalore auditorium, Bannerghatta

The Hindu turns 138

By Saif Ahmad Khan | Sep 23, 2016

The newspaper started publishing as a weekly from Chennai in 1878

Guest Column: Woman at the core: Sangeetha Aiyer

By Sangeetha Aiyer | Dec 28, 2015

Sangeetha Aiyer, Vice President and Head Marketing, A+E Networks|TV18 takes stock of changing trends in society with woman at forefront

Guest Column: Woman at the core: Sangeetha Aiyer

By Sangeetha Aiyer | Dec 28, 2015

Sangeetha Aiyer, Vice President and Head Marketing, A+E Networks|TV18 takes stock of changing trends in society with woman at forefront

PepperTap adds a dash of humour with ‘Bahut Aasaan Hain’ campaign

By Sarmistha Neogy | Nov 18, 2015

The online grocery ordering app, PepperTap launched a new campaign across communication channels yesterday, that seeks to familiarise first time users with the ease and advantages of using a grocery app

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